At a Glance
- Tasks: Analyse marketing data to optimise campaigns and improve effectiveness.
- Company: IG Group is a leading FTSE250 FinTech company with a global presence.
- Benefits: Enjoy flexible working, performance bonuses, and tailored development programs.
- Other info: Hybrid working model with opportunities for volunteering and community engagement.
- Why this job: Join a dynamic team focused on innovation and making a real impact.
- Qualifications: Experience in marketing analytics, strong SQL skills, and excellent communication.
The predicted salary is between 36000 - 60000 £ per year.
## Marketing Data AnalystApplylocations: Cannon Street, Londontime type: Full timeposted on: Posted Yesterdaytime left to apply: End Date: May 31, 2026 (9 days left to apply)job requisition id: R\_17043**Job Title**Marketing Data Analyst**Job Description****So, who are we?** *IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future**gets**built here.***Your role in the Team’s Success**Analyse marketing data to drive insights, optimise campaigns, and improve marketing effectiveness across IG's marketing initiatives.You will collaborate closely with product managers, engineers, and cross-functional teams to provide insights that can make significant commercial impact and be the go-to person for all things data and performance.You’ll have the opportunity to be a part of an exciting growing community of analysts and like-minded individuals in IG that are united by a drive to innovate and shape what’s next.**What you’ll do*** Analyse marketing campaign performance across digital channels* Provide insights on customer acquisition, LTV, attribution, engagement, and retention* Support segmentation and targeting strategies with data analysis* Collaborate with marketing teams to optimise campaign performance* Build automated data pipelines and dashboards to minimise repetitive tasks and allow data self service* Be the POC for all data related questions on Marketing and have full ownership of the domain area**What you’ll need for this role*** An extensive background in analytics* Advanced SQL skills with experience in building and maintaining data pipelines (tools like DBT, Airflow)* Experience with marketing analytics tools and platforms (GA, GTM, Braze, Appsflyer, Firebase etc)* Experience running A/b tests and creating marketing metrics, KPIs, and attribution models* Strong stakeholder management skills with ability to communicate effectively and using insights to influence decision making* Experience working with Visualisation tools (Looker)**How we work**We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:* **Lead and Inspire:** Drives trust, alignment, and enthusiasm* **Think Big:** Focus on the problems that most impact commercial outcomes* **Champion the client:** Understand and prioritise client's needs* **Deliver at pace:** Push for fast, sustainable growth;* **Raise the bar:** Take ownership, be accountable and share feedbackWe believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.**The Perks**Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work. As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:* Matched giving for your fundraising activity* Flexible working hours and work-from-home opportunities* Performance-related bonuses* Pension, insurance and medical plans* Career-focused technical and leadership trainings in-class and online, incl. unlimited access to LinkedIn Learning platform* A day off on your birthday* Two days’ volunteering leave per year**Join us for this exciting journey.** **Apply now!**
#J-18808-Ljbffr
Marketing Data Analyst in London employer: IG Group
At IG Group, we pride ourselves on being a forward-thinking employer that champions innovation and personal growth. Our hybrid working model fosters collaboration while allowing flexibility, and our commitment to diversity ensures a rich tapestry of perspectives that drive creativity and success. With tailored development programmes, mentoring opportunities, and a vibrant work culture, we empower our employees to thrive both personally and professionally in the dynamic FinTech landscape.
Contact Details:
IG Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data Analyst in London
✨Tip Number 1
Familiarise yourself with IG Group's products and services. Understanding their trading platforms and the specific markets they operate in will help you demonstrate your knowledge during interviews and show how your skills can directly contribute to their goals.
✨Tip Number 2
Brush up on your SQL skills, as proficiency in this area is crucial for the role. Consider working on real-world projects or datasets to showcase your ability to analyse marketing data effectively, which will be a key part of your responsibilities.
✨Tip Number 3
Network with current or former employees of IG Group on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, and may even lead to referrals that could boost your application.
✨Tip Number 4
Prepare to discuss specific marketing metrics and KPIs relevant to the role. Being able to articulate how you've used data to drive marketing decisions in past experiences will set you apart and demonstrate your analytical capabilities.
We think you need these skills to ace Marketing Data Analyst in London
Analytical Skills
Proficiency in SQL
Experience with marketing analytics tools
Understanding of marketing metrics and KPIs
Data Analysis
Ability to translate data into actionable insights
Excellent communication skills
Presentation Skills
Experience with Tableau or Looker
Market Research
Competitive Analysis
Collaboration Skills
Problem-Solving Skills
Attention to Detail
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in marketing analytics and data analysis. Emphasise your proficiency in SQL and any experience with marketing analytics tools, as these are key requirements for the role.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how you've used data to drive marketing insights and improve campaign performance in previous positions.
Showcase Analytical Skills:Provide concrete examples of your analytical skills in your application. Discuss any projects where you developed dashboards or reports, and how your insights led to improved marketing ROI.
Highlight Collaboration Experience:Since the role involves working closely with cross-functional teams, mention any past experiences where you collaborated with product managers or engineers. This will demonstrate your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at IG Group
✨Showcase Your Analytical Skills
As a Marketing Data Analyst, your analytical skills are crucial. Be prepared to discuss specific examples of how you've used data analysis to drive marketing insights or optimise campaigns in previous roles.
✨Familiarise Yourself with SQL and Analytics Tools
Since proficiency in SQL and familiarity with marketing analytics tools is essential for this role, brush up on your SQL skills and be ready to discuss your experience with tools like Tableau or Looker during the interview.
✨Understand Marketing Metrics
Make sure you have a solid understanding of key marketing metrics, KPIs, and attribution models. Be ready to explain how these metrics can impact campaign performance and customer acquisition strategies.
✨Communicate Effectively
Excellent communication skills are vital for this position. Practice articulating complex data insights in a clear and concise manner, as you'll need to collaborate with cross-functional teams and present your findings.