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- Tasks: Analyse marketing data to optimise campaigns and drive insights for better performance.
- Company: Join IG Group, a leading FTSE250 FinTech company with a global presence.
- Benefits: Enjoy flexible working, performance bonuses, and tailored development programmes.
- Why this job: Make a real impact in a dynamic environment while collaborating with cross-functional teams.
- Qualifications: Experience in marketing analytics, strong analytical skills, and proficiency in SQL.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.
We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
Your role in the Team's Success
Analyse marketing data to drive insights, optimise campaigns, and improve marketing effectiveness across IG's marketing initiatives. You will collaborate closely with product managers, engineers, and cross-functional teams to provide insights that can make significant commercial impact and be the go-to person for all things data and performance.
What you'll do
- Analyse marketing campaign performance across digital channels
- Develop and maintain marketing dashboards and reports
- Provide insights on customer acquisition, LTV, attribution, engagement, and retention
- Support segmentation and targeting strategies with data analysis
- Collaborate with marketing teams to optimise campaign performance
- Conduct market research and competitive analysis
- Identify trends and opportunities in marketing data
- Make data-driven recommendations to improve marketing ROI
What you'll need for this role
- Experience in marketing analytics or data analysis
- Strong analytical skills with proficiency in SQL
- Experience with marketing analytics tools and platforms
- Understanding of marketing metrics, KPIs, and attribution models
- Ability to translate data into actionable marketing insights
- Excellent communication and presentation skills
- Experience working with Tableau or Looker is a bonus
How we work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other.
When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm
- Think Big: Focus on the problems that most impact commercial outcomes
- Champion the client: Understand and prioritise client's needs
- Deliver at pace: Push for fast, sustainable growth
- Raise the bar: Take ownership, be accountable and share feedback
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.
The Perks
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work. As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:
- Matched giving for your fundraising activity
- Flexible working hours and work-from-home opportunities
- Performance-related bonuses
- Pension, insurance and medical plans
- Career-focused technical and leadership trainings in-class and online, incl. unlimited access to LinkedIn Learning platform
- A day off on your birthday
- Two days' volunteering leave per year
Join us for this exciting journey. Apply now!
Senior Data Analyst (Marketing) in London employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Data Analyst (Marketing) in London
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by researching IG Group's recent marketing campaigns. Show us you’re not just another candidate; demonstrate how your insights can drive their success!
✨Tip Number 3
Practice your data storytelling skills. We want to see how you can turn numbers into narratives that resonate with marketing teams. Make your insights memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior Data Analyst (Marketing) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Data Analyst role. Highlight your experience in marketing analytics and data analysis, and don’t forget to showcase your SQL skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing data and how your insights can drive our campaigns. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: In your application, be sure to mention specific tools and platforms you've used, like Tableau or Looker. We love seeing how you’ve turned data into actionable insights that have made a real impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at IG Group
✨Know Your Data Inside Out
As a Senior Data Analyst, you'll be expected to have a strong grasp of marketing analytics. Brush up on your SQL skills and be ready to discuss how you've used data to drive insights in past roles. Prepare specific examples of campaigns you've analysed and the impact your insights had.
✨Showcase Your Tools Proficiency
Familiarity with marketing analytics tools is key. If you've worked with Tableau or Looker, make sure to highlight this experience. Be prepared to discuss how you’ve used these tools to create dashboards or reports that influenced marketing strategies.
✨Communicate Clearly and Confidently
Excellent communication skills are a must for this role. Practice explaining complex data insights in simple terms. Think about how you can present your findings to non-technical stakeholders, as this will demonstrate your ability to translate data into actionable marketing insights.
✨Understand the Company’s Goals
Research IG Group and understand their mission and values. Be ready to discuss how your skills and experiences align with their goals, especially around driving sustainable growth and enhancing client experiences. This shows that you're not just looking for any job, but that you're genuinely interested in contributing to their success.
