At a Glance
- Tasks: Lead B2B marketing campaigns and collaborate with sales to boost brand visibility.
- Company: Join IG Group, a leader in financial services marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting opportunity for career advancement in a collaborative environment.
- Why this job: Make a significant impact in a dynamic marketing role within a top-tier company.
- Qualifications: Proven B2B marketing experience, especially in financial services.
The predicted salary is between 60000 - 80000 £ per year.
IG Group is looking for an experienced Marketing Manager to join the IG Prime marketing team in Greater London. The ideal candidate will have a strong B2B marketing background, particularly in financial services, and will operate as a senior individual contributor responsible for campaign strategy and execution.
This role involves close collaboration with sales and marketing teams to drive pipeline and brand visibility through integrated marketing initiatives and account-based demand generation efforts.
Senior B2B Marketing Manager - ABM & Demand Gen Lead in London employer: IG Group
IG Group is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong focus on employee growth, we offer numerous opportunities for professional development and career advancement, alongside competitive benefits that support work-life balance. Join us to be part of a forward-thinking team where your contributions directly impact our success in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Manager - ABM & Demand Gen Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the lookout for opportunities. A personal referral can make all the difference in landing that Senior B2B Marketing Manager role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your successful campaigns and strategies. This is a great way to demonstrate your skills in account-based demand generation and integrated marketing initiatives.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in B2B marketing, especially in financial services. Be ready to discuss how you've driven pipeline and brand visibility in past roles – we want to hear your success stories!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives us a chance to see your application in the best light possible.
We think you need these skills to ace Senior B2B Marketing Manager - ABM & Demand Gen Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to highlight your B2B marketing experience, especially in financial services. We want to see how your skills align with the role of Senior B2B Marketing Manager.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of your campaign strategies and how you've driven demand generation in previous roles.
Showcase Collaboration Skills:Since this role involves working closely with sales and marketing teams, be sure to mention any collaborative projects you've been part of. We love seeing how you can work with others to achieve common goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at IG Group
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in financial services. Be ready to discuss specific campaigns you've led and the strategies that drove their success. This will show your expertise and how you can contribute to IG Group's goals.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales and marketing teams, prepare examples of how you've successfully collaborated in the past. Highlight any integrated marketing initiatives you've been part of and how they impacted pipeline growth and brand visibility.
✨Be Ready for Strategy Discussions
Expect questions about your approach to campaign strategy and execution. Think about how you would develop an account-based demand generation plan and be prepared to share your thought process. This will demonstrate your strategic thinking and ability to drive results.
✨Ask Insightful Questions
Prepare some thoughtful questions about IG Group's current marketing initiatives and future goals. This shows your genuine interest in the company and helps you understand how you can fit into their vision. Plus, it gives you a chance to assess if the company aligns with your career aspirations.
