At a Glance
- Tasks: Manage and optimise paid search campaigns to drive client acquisition and growth.
- Company: Join IG Group, a leading fintech with a global presence and innovative culture.
- Benefits: Competitive salary, flexible benefits, private medical cover, and generous holiday allowance.
- Other info: Hybrid working model with excellent career development opportunities and a commitment to diversity.
- Why this job: Be at the forefront of digital marketing and make a real impact in a dynamic environment.
- Qualifications: Experience in managing paid search campaigns and strong analytical skills required.
The predicted salary is between 52650 - 64350 £ per year.
Who are we?
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
What’s the role
We are seeking a highly analytical and data-driven Paid Search Manager to own and scale the paid search channel for UK & IE to the next level. You will be hands-on in managing a large budget, building and optimising campaigns, and driving measurable growth. The role requires a strong analytical mindset, deep knowledge of Search synergies between Paid and Organic, and a track record in scaling new clients acquisition.
Key Responsibilities
- Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
- Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
- Orchestrate and run Geo-experiments to validate incrementality.
- Work closely with SEO to develop a holistic approach to Search to maximise click share.
- Identify and test growth opportunities to continuously scale new clients acquisition.
- Stay ahead of emerging trends in AI and its impact on Search.
- Develop and embed AI Agents to automate workflows and reporting.
Required Skills and Experience:
- Demonstrable background managing and scaling paid search in fast paced environment.
- Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
- Good understanding of click tracking methodologies and how to troubleshoot.
- Strong understanding of attribution models.
- Strong communication and presentations skills.
- Additional tools: Funnel.io, Adthena and Squared.io would be advantageous.
How we work
We follow a hybrid working model with 3 days in the office. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm.
- Think Big: Focus on the problems that most impact commercial outcomes.
- Champion the client: Understand and prioritise client's needs.
- Deliver at pace: Push for fast, sustainable growth.
- Raise the bar: Take ownership, be accountable and share feedback.
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.
The Perks
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
- Competitive salary.
- Flexible Benefits Package on top of your salary (12%).
- Private medical cover for you and your family.
- Life insurance.
- Contribution to gym memberships.
- 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total).
- The option to buy or sell holiday days.
- Unlimited access to the LinkedIn Learning Platform.
- A comprehensive global and local onboarding process.
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture.
- Option to participate and create ESG initiatives based on IG Brighter Future Fund.
- Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents.
Learn more about the Perks here! Join us for this exciting journey. Apply now!
Paid Search and App Marketing Manager in London employer: IG Group
IG Group is an exceptional employer located in the heart of London, offering a dynamic work environment that fosters collaboration and innovation. With a hybrid work model, comprehensive benefits, and a strong focus on employee development, you will have the opportunity to grow your career while delivering premium service to high-net-worth clients. Join us to be part of a culture that values excellence and empowers you to make a meaningful impact in the financial services industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search and App Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IG Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IG Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IG Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IG Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search and App Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IG Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IG Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about IG Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IG Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IG Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IG Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
