At a Glance
- Tasks: Manage and optimise paid search campaigns to drive client acquisition and growth.
- Company: Join IG, a leading fintech with a legacy of innovation since 1974.
- Benefits: Hybrid working model, competitive pay, and opportunities for professional development.
- Other info: Diverse team culture that values creativity and innovation.
- Why this job: Be at the forefront of digital marketing in a dynamic and fast-paced environment.
- Qualifications: Experience in paid search management and strong analytical skills required.
The predicted salary is between 57000 - 60000 £ per year.
Who are we? IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
What’s the role? We are seeking a highly analytical and data-driven Paid Search Manager to own and scale the paid search channel for UK & IE to the next level. You will be hands-on in managing a large budget, building and optimising campaigns, and driving measurable growth. The role requires a strong analytical mindset, deep knowledge of Search synergies between Paid and Organic, and a track record in scaling new clients acquisition.
Key Responsibilities
- Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
- Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
- Orchestrate and run Geo-experiments to validate incrementality.
- Work closely with SEO to develop a holistic approach to Search to maximise click share.
- Identify and test growth opportunities to continuously scale new clients acquisition.
- Stay ahead of emerging trends in AI and its impact on Search.
- Develop and embed AI Agents to automate workflows and reporting.
Required Skills and Experience:
- Demonstrable background managing and scaling paid search in fast paced environment.
- Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
- Good understanding of click tracking methodologies and how to troubleshoot.
- Strong understanding of attribution models.
- Strong communication and presentations skills.
- Additional tools: Funnel.io, Adthena and Squared.io would be advantageous.
How we work
We follow a hybrid working model with 3 days in the office. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm.
- Think Big: Focus on the problems that most impact commercial outcomes.
- Champion the client: Understand and prioritise client's needs.
- Deliver at pace: Push for fast, sustainable growth.
- Raise the bar: Take ownership, be accountable and share feedback.
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.
This is a 3 month contract position. Inside IR35.
Learn more about the Perks here! Join us for this exciting journey. Apply now!
Paid Search and App Marketing Manager (3 month contract) in London employer: IG Group
IG Group is an exceptional employer located in the heart of London, offering a vibrant work culture that fosters innovation and collaboration. Employees benefit from a commitment to professional growth through continuous learning opportunities and the chance to work with cutting-edge AI tools in a dynamic fintech environment. With a focus on flexibility and efficiency, IG Group ensures that its team members thrive while contributing to meaningful recruitment processes.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search and App Marketing Manager (3 month contract) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Paid Search and App Marketing Manager (3 month contract) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at IG Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at IG Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at IG Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at IG Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show IG Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure IG Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for IG Group, so think on your feet and don't hesitate to showcase your creativity!
