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- Tasks: Lead the delivery of innovative marketing technology projects and AI solutions.
- Company: Join IG, a leading fintech with a legacy of innovation since 1974.
- Benefits: Enjoy flexible working, competitive salary, and tailored development programmes.
- Other info: Collaborative environment with excellent career growth opportunities.
- Why this job: Shape the future of marketing tech and make a real impact.
- Qualifications: Experience in project management and understanding of marketing technology required.
The predicted salary is between 60000 - 80000 £ per year.
About the company
IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
About the role
Our MarTech team is evolving as we take on projects that will reshape how we communicate with clients, personalise their experiences, improve marketing performance and embed AI into how our marketing teams work. As MarTech Delivery Lead, you will drive the successful delivery of a complex and evolving marketing technology roadmap spanning customer engagement, data infrastructure, performance marketing measurement and AI enablement. This role sits at the centre of marketing, product, engineering, data, compliance and our internal AI teams. You will translate strategic intent into clear delivery plans, keep cross-functional teams aligned on priorities and outcomes, and maintain calm, predictable execution even when the work is complex or ambiguous.
A core part of this role is owning delivery across our tagging, tracking and attribution ecosystem, ensuring performance marketing teams have the measurement foundations they need to optimise spend and prove ROI. You will also co-lead the delivery of AI-powered solutions and workflows for marketing, working with internal AI and data science teams to move from experimentation to scalable, production-ready capability. You will join an established martech team and work alongside existing delivery and technical resources to drive the next phase of our roadmap.
We do not expect you to be a deep technical specialist in every platform, but you must be comfortable operating in technical environments, credible when discussing tagging architectures and data flows, and confident coordinating delivery across integrated systems.
What you’ll do
- Delivery leadership
- Own end-to-end delivery planning across the MarTech portfolio, coordinating cross-functional workstreams with clear milestones, dependencies and ownership.
- Act as the central delivery point between marketing, product, engineering, data, compliance and third-party partners, proactively identifying and resolving risks and blockers.
- Lead discovery and definition activities, documenting user journeys, data flows and success measures to translate business goals into actionable delivery plans.
- Develop and continuously improve delivery processes, documentation standards and ways of working to reduce friction and strengthen collaboration.
- Tagging, tracking and attribution
- Lead delivery of tagging, tracking and attribution initiatives that underpin performance marketing measurement, working across web, app and server-side environments.
- Bridge the gap between marketing objectives and technical implementation for tracking and measurement, ensuring business requirements are clearly defined and understood by engineering teams.
- Manage the implementation and evolution of tagging frameworks, conversion APIs, server-side tagging and attribution models, managing dependencies across marketing, engineering and data teams.
- Support performance marketing stakeholders by ensuring measurement infrastructure is robust, accurate and aligned to commercial outcomes including cost-per-acquisition, return on ad spend and multi-touch attribution.
- AI enablement
- Lead the delivery of AI-powered solutions and workflows for marketing teams, from scoping and requirements through to build, testing and adoption.
- Work with internal AI and data science teams to identify, prioritise and deliver AI use cases that improve marketing effectiveness, efficiency or personalisation.
- Develop and maintain frameworks for evaluating, building and scaling AI capability within marketing, including governance, testing standards and adoption playbooks.
- Coordinate the integration of AI tooling into existing martech platforms and workflows, ensuring solutions are production-ready, maintainable and adopted by end users.
Who you are
You are a confident delivery professional who brings structure and momentum to complex, cross-functional work. You are comfortable operating in ambiguity, able to connect the dots between teams and skilled at turning broad goals into practical plans. You understand how marketing technology, measurement and data work together, and you can hold your own in technical conversations without needing to write the code yourself.
You will likely bring
- Experience in a hybrid delivery, project management or business analysis role within marketing technology, digital or performance marketing environments.
- Strong understanding of tagging frameworks, tracking architectures, conversion measurement and attribution (e.g. GTM, server-side tagging, conversion APIs, multi-touch attribution models), with the ability to translate business requirements into technical specifications for implementation teams.
- Experience delivering or coordinating AI, machine learning or automation initiatives, ideally within a marketing or commercial context.
- Strong ability to translate business objectives into structured delivery plans, requirements and documentation.
- Clear, confident communication skills with the ability to work effectively across teams with different priorities, disciplines and levels of technical understanding.
- Experience managing multiple initiatives in parallel, including coordination of external vendors and delivery partners, while maintaining focus on outcomes.
Nice to have
- Experience with AI workflow tooling, prompt engineering, or building AI-assisted marketing solutions.
- Exposure to vendor evaluation and RFP processes for martech platforms.
- Comfort supporting delivery involving integrations, APIs or data schemas.
The Perks
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work. As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:
- 12% Flexible Benefits Package over and above your base salary, and wide variety of pension, insurance and medical plans to choose from.
- Participation in our annual performance based bonus scheme.
- Matched giving for your fundraising activity.
- Flexible working hours and work-from-home opportunities.
- Career-focused technical and leadership trainings in-class and online, incl. unlimited access to LinkedIn Learning platform.
- A day off on your birthday.
- Two days’ volunteering leave per year.
- Regular coaching and development sessions with senior leadership will help you optimise your leadership impact and identify growth opportunities for both you and your team.
Join us for this exciting journey. Apply now!
MarTech Lead in London employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their MarTech initiatives and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate; you're the one they need!
✨Tip Number 3
Practice your delivery skills! Mock interviews with friends or mentors can help you articulate your thoughts clearly. Focus on how you can bridge the gap between marketing objectives and technical implementation—this is key for the MarTech Lead role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining us at IG and being part of our exciting journey in the MarTech space.
We think you need these skills to ace MarTech Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in MarTech and how it aligns with the role. We want to see how your skills can help us tackle those complex problems!
Showcase Your Delivery Skills: Since this role is all about delivery leadership, be sure to include examples of how you've successfully managed projects in the past. We love seeing clear milestones and outcomes that demonstrate your ability to keep teams aligned.
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible and avoid jargon unless it's relevant. We appreciate clarity and want to understand your experience without sifting through fluff!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at IG Group
✨Know Your MarTech Inside Out
Before the interview, make sure you’re well-versed in the latest marketing technology trends and tools. Familiarise yourself with tagging frameworks, tracking architectures, and AI applications in marketing. This will help you speak confidently about how you can contribute to the team.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams like marketing, product, and engineering, think of examples from your past experiences where you successfully collaborated across different functions. Be ready to discuss how you managed to align priorities and resolve conflicts.
✨Showcase Your Problem-Solving Skills
IG values a curious and forward-thinking mindset. Prepare to share specific instances where you tackled complex problems or navigated ambiguity in your previous roles. Highlight your approach to turning broad goals into actionable plans, as this will resonate well with their expectations.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the company’s future and the MarTech landscape. Inquire about their current projects, challenges they face, or how they envision the integration of AI in their marketing strategies. This demonstrates your enthusiasm and strategic thinking.