Copywriter in London

London (Hybrid - 3 days office/2 days remote) Permanent Full Time

So, who are we? IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.

About the Role

We're looking for a talented Copywriter to join our creative team, reporting to our Senior Copywriter. In this role, you'll help investors and traders navigate financial markets with greater confidence by turning complex ideas into clear, engaging content. From social campaigns and email journeys to educational content and UX copy, you'll create work that makes investing and trading more accessible while maintaining a distinctive tone of voice built around clarity, conviction, and putting the customer first. The ideal candidate combines creative flair with strategic thinking: someone who can adapt messaging across channels while always keeping the needs of the audience front and centre.

Your Team

This role sits within the UK Creative Studio, reporting into the Senior Copywriter. The studio operates as a creative strategic partner for UK&I marketing, partnering closely with teams across Acquisition, CRM, Brand, Social, and Product Marketing to deliver creative output across all key channels. You’ll work day-to-day alongside designers, motion designers, and web editors, collaborating to produce cohesive, high-quality work at pace.

What you'll do

• Write clear, engaging, and on-brand copy across digital marketing channels including social media, email, web, and in-app.
• Support CRM initiatives with customer-focused messaging tailored to different audience segments and stages of the customer journey.
• Create copy for performance marketing campaigns including ad copy, landing pages, and acquisition-focused content.
• Apply IG's tone of voice and messaging across channels, tailoring content for audiences ranging from first-time investors to experienced traders.
• Collaborate closely with designers to ensure copy and visual elements work together as cohesive, effective creative.
• Proofread and edit content to the highest standard before publication, maintaining quality and brand consistency throughout.
• Support the social media content calendar with caption writing and platform-native content.

What you’ll need for this role

• 2–4 years’ experience in copywriting or content creation, ideally within a brand, agency, or in-house creative team.
• A portfolio demonstrating strong writing across multiple formats and channels.
• The ability to take complex or technical subject matter and translate it into credible, engaging, and accessible copy for investors.
• Excellent grammar, spelling, and proofreading skills with a sharp eye for detail.
• Solid understanding of digital marketing channels and how copy performs differently across them.
• Ability to shift tone to fit the moment, from expressive to informative, whilst maintaining our brand voice.
• Strong organisational skills and a track record of meeting deadlines in a fast-paced environment.
• A collaborative mindset with openness to feedback and a willingness to iterate.

Desirable

• Experience writing for SEO, with an understanding of how to balance search optimisation with engaging, human-first copy.
• Knowledge of email marketing and CRM communications, including segmentation and personalisation.
• Understanding of conversion copywriting principles and performance-led creative.
• Experience with content management systems.
• Familiarity with financial services, fintech, or investment products.

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other.

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.

The Perks

• Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression.
• Expand your network through committees, sports and social clubs.
• Enjoy extra time off for volunteering and community work.
• Competitive salary.
• Flexible Benefits Package on top of your salary (12%).
• Private medical cover for you and your family.
• Life insurance.
• Contribution to gym memberships.
• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total).
• The option to buy or sell holiday days.
• Unlimited access to the LinkedIn Learning Platform.
• A comprehensive global and local onboarding process.
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture.
• Option to participate and create ESG initiatives based on IG Brighter Future Fund.
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents.