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- Tasks: Lead customer insights and competitive intelligence to shape brand strategy and product development.
- Company: Join IG Group, a dynamic FTSE250 FinTech company with a global presence.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by turning data into actionable insights for a leading FinTech.
- Qualifications: 10+ years in consumer insights or market research, preferably in financial services.
- Other info: Collaborative environment focused on diversity and innovation.
The predicted salary is between 48000 - 72000 £ per year.
This is a 12-months Fixed Term Contract position.
Who are we? We are IG Group, a publicly-traded FTSE250 FinTech company that runs mobile, web and desktop platforms to help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious, with over 540,000 people already using our platforms. We are global, with offices in 18 countries and products in 16 regions. We aim to move faster, ship better products for our customers, and grow our user base. We believe in high autonomy and seek individuals who want to create better experiences for our customers.
About the Role: We are looking for a Customer Insights Lead (Maternity Cover) to join our Brand and Growth team and become the driving force behind our customer understanding and competitive intelligence. This pivotal role sits at the intersection of brand strategy, product development, and campaign execution, turning data into actionable insights that shape how we connect with our target market of investors and traders.
You will own our competitive intelligence function, lead our creative testing programme, and partner closely with Product teams on research and user testing. As a senior member of the insights team, you will also mentor and develop our Consumer Insights Manager, helping build our insights capability for the future.
What you will do:
- Competitive intelligence & market tracking: Build and maintain a comprehensive competitive intelligence infrastructure, making insights accessible and actionable across the business. Audit, organise and synthesise intelligence from multiple sources including media agencies, data partners, and market research. Monitor key competitors across investment, crypto, and trading markets, flagging significant moves and strategic shifts.
- Creative testing & campaign development: Design and implement a systematic creative testing programme to evaluate and optimize campaign concepts pre-launch. Work closely with the Campaign team to conduct qualitative research including focus groups, depth interviews, and concept testing on messaging, creative routes, and brand positioning. Deliver actionable recommendations that will help the marketing managers improve key brand metrics (awareness, consideration, 'for people like me').
- Product and user research: Partner with Product teams to provide responsive consumer insights supporting product development. Execute diverse research methods based on team needs - from quick pulse surveys to in-depth ethnographic studies. Deliver actionable insights with clear recommendations.
- Team leadership: Mentor and develop the Consumer Insights Manager, helping them build skills to progress to the next level. Create learning opportunities and exposure to senior stakeholders. Build strong collaborative relationships across Brand, Product, and Commercial teams. Identify opportunities to elevate IG's Consumer Insights capability.
What you will need for this role:
- 10+ years in consumer insights, market research, or similar roles, ideally within financial services, fintech, or consumer brands.
- Comfortable working in a fast-paced environment (FCA compliance awareness a plus).
- Strategic thinker who can translate complex data into clear, actionable recommendations.
- Proven track record designing and executing both qualitative and quantitative research programmes.
- Strong experience in creative/advertising testing methodologies and best practices.
- Demonstrable expertise in competitive intelligence and market tracking.
- Familiarity with research tools and platforms (e.g., Qualtrics, Savanta, YouGov).
- Background in mentoring or developing junior team members.
How we work: We take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office, balancing the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning, and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm.
- Think Big: Focus on the problems that most impact commercial outcomes.
- Champion the client: Understand and prioritise client's needs.
- Deliver at pace: Push for fast, sustainable growth.
- Raise the bar: Take ownership, be accountable and share feedback.
We believe that diversity is vital to success; it fuels creativity, drives innovation, and sets us up for global success. We are committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, which is why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.
Join us for this exciting journey. Apply now.
Consumer Insight Lead in London employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insight Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market position so you can showcase your insights and how you can add value to their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Consumer Insight Lead. Highlight your strategic thinking and ability to turn data into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Consumer Insight Lead in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for consumer insights and the fintech industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the role and what we do at IG Group.
Tailor Your Experience: Make sure to highlight your relevant experience in consumer insights and market research. We’re looking for someone with a strong background, so don’t be shy about showcasing your achievements and how they relate to the role of Consumer Insight Lead.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Remember, we want to understand your skills and experiences without wading through unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at IG Group!
How to prepare for a job interview at IG Group
✨Know Your Data
As a Consumer Insight Lead, you'll need to demonstrate your ability to turn complex data into actionable insights. Brush up on your knowledge of market research methodologies and be ready to discuss how you've used data to influence decisions in previous roles.
✨Showcase Your Competitive Intelligence Skills
Prepare examples of how you've built competitive intelligence frameworks in the past. Be specific about the tools you used and the impact your insights had on business strategy. This will show that you understand the importance of staying ahead in the fintech space.
✨Emphasise Team Leadership
Since this role involves mentoring a Consumer Insights Manager, think of instances where you've successfully led a team or developed junior members. Share your approach to leadership and how you foster collaboration across different teams.
✨Be Ready for Creative Testing Discussions
Expect questions about your experience with creative testing and campaign development. Prepare to discuss specific campaigns you've worked on, the methodologies you employed, and the outcomes. This will highlight your strategic thinking and ability to optimise marketing efforts.
