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For Companies At a Glance
- Tasks: Drive brand engagement through partnerships, campaigns, and unforgettable events.
- Company: Join a dynamic team at IG during an exciting transformation.
- Benefits: Competitive salary, flexible benefits, private medical cover, and generous holiday allowance.
- Why this job: Be a key player in shaping brand experiences and client relationships.
- Qualifications: 5+ years in brand marketing or events with strong project management skills.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
This is a strategic marketing role within our Brand, Campaigns & Communications team during an exciting period of transformation at IG. You will be a true generalist, working across brand partnerships, product campaigns, and event experiences to bring our brand to life and drive client engagement. Reporting to the Head of Brand, you will manage high-profile partnerships, deliver impactful campaigns, and create memorable brand experiences that deepen client relationships and grow brand awareness across our premium client segment. If you are looking for a role where you can broaden your marketing portfolio and play a key part in bringing our brand to life, this is the opportunity for you.
- Brand partnerships
- Own and maximise IG's brand partnerships, including England Cricket Board (ECB) and Female Invest.
- Develop engaging activations and content that deliver measurable brand value and audience engagement.
- Identify and evaluate new partnership opportunities aligned with our brand positioning and target audiences.
- Manage partnership deliverables, timelines, and stakeholder relationships.
- Partner with our Client Executive team to design and deliver high-impact hospitality and event experiences.
- Manage our event strategy from intimate client experiences to large-scale brand activations, particularly around sports and entertainment partnerships.
- Oversee event logistics, supplier management, and budget allocation to ensure flawless execution.
- Create memorable brand moments that strengthen client relationships and generate positive brand sentiment.
- Evaluate event success through client feedback and engagement metrics.
What you will need for this role
- 5+ years' experience in brand marketing, partnerships, events, or integrated marketing roles.
- Demonstrated experience delivering campaigns from brief to execution, and/or experience managing events and experiential marketing initiatives.
- Commercially minded with the ability to identify opportunities that drive brand value and client engagement.
- Exceptional project management skills, and comfortable juggling multiple priorities in a fast-paced environment.
How we work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm.
- Think Big: Focus on the problems that most impact commercial outcomes.
- Champion the client: Understand and prioritise client's needs.
- Deliver at pace: Push for fast, sustainable growth.
- Raise the bar: Take ownership, be accountable and share feedback.
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. This role will bring with it a range of development and growth opportunities which we hope are motivating for someone who wants to Raise the Bar.
Demonstrated growth in marketing expertise and ability to take on increased responsibility.
- Competitive salary.
- Flexible Benefits Package on top of your salary (12%).
- Private medical cover options.
- Life insurance.
- 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total).
- The option to buy and sell holidays.
- Unlimited access to the LinkedIn Learning Platform.
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture.
- Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents.
- Enhanced carers leave offering.
Brand Marketing Manager – Brand, Events & Partnerships in London employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager – Brand, Events & Partnerships in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to IG or similar brands. Attend events, webinars, and workshops to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, partnerships, and events. Use visuals and metrics to demonstrate your impact and creativity – this will help you stand out during interviews.
✨Tip Number 3
Prepare for the interview by researching IG’s brand values and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their exciting transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at IG.
We think you need these skills to ace Brand Marketing Manager – Brand, Events & Partnerships in London
Some tips for your application 🫡
Show Your Passion for Brand Marketing: When you're writing your application, let your enthusiasm for brand marketing shine through! Share specific examples of how you've brought brands to life in previous roles, especially in partnerships and events. We want to see that you’re not just ticking boxes but genuinely excited about the work.
Tailor Your Experience: Make sure to customise your application to highlight your relevant experience. Focus on your achievements in managing campaigns and events, and how they align with our goals at IG. This shows us that you understand what we’re looking for and how you can contribute.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your skills and experiences without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at IG Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, recent campaigns, and partnerships. Understanding their current positioning will help you articulate how your experience aligns with their goals, especially in managing high-profile partnerships like the ECB.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to juggle priorities and deliver impactful campaigns or events, as this role demands exceptional project management skills.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you'd handle specific situations, such as developing a new partnership or executing an event strategy. Think through your past experiences and be prepared to share measurable outcomes from your initiatives.
✨Demonstrate Your Client-Centric Approach
Since championing the client is key, come equipped with examples of how you've prioritised client needs in your previous roles. Discuss how your strategies have strengthened client relationships and generated positive brand sentiment.
