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- Tasks: Elevate IG Prime's brand through creative campaigns and strategic market research.
- Company: Join a leading fintech company in the heart of London.
- Benefits: Competitive salary, performance bonuses, and comprehensive benefits package.
- Why this job: Shape a growing brand in an exciting market with real impact.
- Qualifications: 2-3 years in brand marketing, strong creativity, and analytical skills.
- Other info: Collaborative environment with professional development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
**Location:** Cannon Street, London
**Department:** IG Prime Marketing
**Reports to:** Head of IG Prime Marketing
IG Group is a global, FTSE 250-listed company operating in 18 countries. Our fintech brands provide online trading and investing platforms.
**About IG Prime**
IG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.
**The Role**
We are looking for a creative yet results-focused Brand Specialist to elevate IG Prime's brand presence and reputation in the institutional trading space. This role combines strategic brand thinking with hands-on execution, perfect for someone who can balance creativity with measurable business impact. You will lead our brand campaigns, events calendar, and organic social media presence while conducting valuable market research.
**Key Responsibilities**
- Develop and execute brand campaigns that enhance IG Prime's position in the institutional market
- Manage event sponsorships and brand partnerships, ensuring alignment with business objectives
- Curate private events in coordination with our sales team to attract prospects and clients
- Lead consumer and market research initiatives to inform brand strategy and positioning
- Manage organic social media communications across platforms, building thought leadership content
- Collaborate with creative agencies and internal teams to produce high-quality brand assets
- Monitor brand perception and competitive landscape through regular market analysis
- Measure and report on brand campaign effectiveness, linking activities to business outcomes
- Work with sales and product teams to ensure brand consistency across all touchpoints
- Manage relationships with external partners, agencies, and event organisers
**What We're Looking For**
- 2-3 years of brand marketing experience, ideally in B2B or financial services
- Strong creative thinking combined with analytical skills to measure brand impact
- Experience managing organic social media for professional/B2B audiences
- Event marketing or sponsorship management experience, including organising client events or roundtables
- Market research experience, including survey design and data analysis
- Excellent written and verbal communication skills
- Ability to work with creative agencies and manage external relationships
- Project management skills with ability to handle multiple campaigns simultaneously
- Understanding of brand metrics and how to connect brand activities to business results
- Creative mindset with strong attention to detail
- Collaborative approach and ability to work cross-functionally
**What We Offer**
- Competitive salary and performance-based bonus
- Comprehensive benefits package including health insurance and pension
- Professional development opportunities within a global financial services leader
- Modern office environment in the heart of London's financial district
- Opportunity to shape and build the IG Prime brand in an exciting, growing market
- Access to industry events and networking opportunities
Apply Now!
**Number of openings** 1
Brand Specialist employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to current employees at IG Prime. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past brand campaigns or social media work. Use visuals or case studies to demonstrate how your creative thinking has made a measurable impact. We love seeing what you can do!
✨Tip Number 3
Research is key! Before any interview, dive deep into IG Prime’s brand presence and recent campaigns. Understand our market position and think about how you can contribute to elevating our brand. This shows you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team. Don’t forget to tailor your application to highlight your experience in brand marketing and event management!
We think you need these skills to ace Brand Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Specialist role. Highlight your relevant experience in brand marketing, especially in B2B or financial services. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creative thinking and analytical skills. Tell us why you're passionate about brand marketing and how you can elevate IG Prime's presence.
Showcase Your Social Media Savvy: Since managing organic social media is key for this role, include examples of your past work. Share links to campaigns you've run or content you've created that demonstrates your ability to engage a professional audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at IG Group
✨Know Your Brand Inside Out
Before the interview, dive deep into IG Prime's brand identity and values. Understand their market position and recent campaigns. This will help you articulate how your skills can enhance their brand presence.
✨Showcase Your Creative Side
Prepare examples of past brand campaigns you've worked on. Be ready to discuss your creative process and how you measured success. Highlight any innovative ideas you have for IG Prime that align with their goals.
✨Master the Metrics
Familiarise yourself with key brand metrics and how they relate to business outcomes. Be prepared to discuss how you've used data to inform your strategies in previous roles, especially in B2B or financial services.
✨Engage with Their Social Media
Take a look at IG Prime's social media presence before your interview. Think about how you would manage their organic communications and what content could elevate their thought leadership. Bring your ideas to the table!
