At a Glance
- Tasks: Drive brand engagement through partnerships, campaigns, and unforgettable events.
- Company: Join a dynamic team at IG during an exciting transformation.
- Benefits: Competitive salary, flexible benefits, private medical cover, and generous holiday allowance.
- Why this job: Be a key player in shaping brand experiences and client relationships.
- Qualifications: 5+ years in brand marketing or events with strong project management skills.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
This is a strategic marketing role within our Brand, Campaigns & Communications team during an exciting period of transformation at IG. You will be a true generalist, working across brand partnerships, product campaigns, and event experiences to bring our brand to life and drive client engagement. Reporting to the Head of Brand, you will manage high-profile partnerships, deliver impactful campaigns, and create memorable brand experiences that deepen client relationships and grow brand awareness across our premium client segment. If you are looking for a role where you can broaden your marketing portfolio and play a key part in bringing our brand to life, this is the opportunity for you.
- Brand partnerships
- Own and maximise IG's brand partnerships, including England Cricket Board (ECB) and Female Invest.
- Develop engaging activations and content that deliver measurable brand value and audience engagement.
- Identify and evaluate new partnership opportunities aligned with our brand positioning and target audiences.
- Manage partnership deliverables, timelines, and stakeholder relationships.
- Partner with our Client Executive team to design and deliver high-impact hospitality and event experiences.
- Manage our event strategy from intimate client experiences to large-scale brand activations, particularly around sports and entertainment partnerships.
- Oversee event logistics, supplier management, and budget allocation to ensure flawless execution.
- Create memorable brand moments that strengthen client relationships and generate positive brand sentiment.
- Evaluate event success through client feedback and engagement metrics.
What you will need for this role
- 5+ years' experience in brand marketing, partnerships, events, or integrated marketing roles.
- Demonstrated experience delivering campaigns from brief to execution, and/or experience managing events and experiential marketing initiatives.
- Commercially minded with the ability to identify opportunities that drive brand value and client engagement.
- Exceptional project management skills, and comfortable juggling multiple priorities in a fast-paced environment.
How we work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm.
- Think Big: Focus on the problems that most impact commercial outcomes.
- Champion the client: Understand and prioritise client's needs.
- Deliver at pace: Push for fast, sustainable growth.
- Raise the bar: Take ownership, be accountable and share feedback.
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. This role will bring with it a range of development and growth opportunities which we hope are motivating for someone who wants to Raise the Bar.
Demonstrated growth in marketing expertise and ability to take on increased responsibility.
- Competitive salary.
- Flexible Benefits Package on top of your salary (12%).
- Private medical cover options.
- Life insurance.
- 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total).
- The option to buy and sell holidays.
- Unlimited access to the LinkedIn Learning Platform.
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture.
- Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents.
- Enhanced carers leave.
Brand Marketing Manager – Brand, Events & Partnerships employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager – Brand, Events & Partnerships
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to IG or similar brands. Attend events, webinars, and workshops to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, partnerships, and events. Use visuals and metrics to demonstrate your impact and creativity – this will help you stand out during interviews.
✨Tip Number 3
Prepare for the interview by researching IG’s brand values and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their exciting transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at IG.
We think you need these skills to ace Brand Marketing Manager – Brand, Events & Partnerships
Some tips for your application 🫡
Show Your Passion for Brand Marketing: When you're writing your application, let your enthusiasm for brand marketing shine through! Share specific examples of how you've brought brands to life in previous roles, especially in partnerships and events.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with brand partnerships and event management, and align your skills with the key responsibilities mentioned in the job description.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your achievements and relevant experience at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our Brand, Campaigns & Communications team!
How to prepare for a job interview at IG Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, recent campaigns, and partnerships. Understanding their current positioning will help you articulate how your experience aligns with their goals, especially in managing high-profile partnerships like the ECB.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to juggle priorities in fast-paced environments, as this role demands exceptional project management skills.
✨Prepare for Event Strategy Questions
Since this role involves designing impactful events, think of past experiences where you created memorable brand moments. Be prepared to discuss logistics, supplier management, and how you evaluated event success through client feedback.
✨Demonstrate Commercial Mindset
Illustrate your ability to identify opportunities that drive brand value and client engagement. Use concrete examples from your previous roles to show how your commercially minded approach has led to successful campaigns or partnerships.