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- Tasks: Manage and optimise digital advertising campaigns while ensuring data accuracy.
- Company: Join IG Group, a leading FTSE250 FinTech company with a global presence.
- Benefits: Enjoy flexible working, performance bonuses, and tailored development programs.
- Why this job: Be part of a dynamic team focused on innovation and client success.
- Qualifications: 1-2 years in ad operations; proficient in Campaign Manager 360 and Google Tag Manager.
- Other info: Hybrid work model with opportunities for volunteering and social events.
The predicted salary is between 36000 - 60000 £ per year.
So, who are we? Hello, we’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.
We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.
We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
The Opportunity: As we accelerate our transformation to unlocking the potential of UK investors, we’re looking for a detail-orientated and ambitious Performance Marketing Executive to play a key role in shaping how we engage, retain, and grow our customer base.
What you’ll do:
- Set up, traffic, and monitor digital advertising campaigns using Campaign Manager 360 (CM360).
- Generate, implement, and troubleshoot floodlight tags, creatives, and tracking pixels across multiple platforms.
- Manage and QA tag implementation through Google Tag Manager (GTM).
- Collaborate with the Senior Media Lead to support campaign launches and optimisations.
- Build automated reports using Funnel.io and Looker Studio, ensuring accuracy and data consistency.
- Assist with tracking and attribution for mobile app campaigns using Mobile Measurement Platforms (MMPs) such as AppsFlyer.
- Maintain documentation and processes for campaign trafficking and QA.
What you’ll need for this role:
- 1–2 years of hands-on experience in an ad operations or digital campaign trafficking role.
- Proficient in Campaign Manager 360 for ad trafficking, tag creation, and floodlight configuration.
- Experience with Google Tag Manager for tag deployment and management.
- Exposure to Funnel.io, Supermetrics, or similar tools to aggregate data into Looker Studio dashboards.
- Understanding of digital media tracking, attribution, and campaign performance metrics.
- Strong QA skills and attention to detail.
- Effective written and verbal communication skills.
Nice-to-Have:
- Familiarity with Direct Buys, Programmatic, or DSP platforms (DV360, etc.).
- Awareness of brand safety tools and data compliance considerations.
- Experience working with creative tools (Celtra, Smartly, etc.).
How we work: We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other.
When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm.
- Think Big: Focus on the problems that most impact commercial outcomes.
- Champion the client: Understand and prioritise client’s needs.
- Deliver at pace: Push for fast, sustainable growth.
- Raise the bar: Take ownership, be accountable and share feedback.
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.
The Perks: Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:
- Matched giving for your fundraising activity.
- Flexible working hours and work-from-home opportunities.
- Performance-related bonuses.
- Pension, insurance and medical plans.
- Career-focused technical and leadership trainings in-class and online, incl. unlimited access to LinkedIn Learning platform.
- A day off on your birthday.
- Two days’ volunteering leave per year.
Join us for this exciting journey. Apply now!
AdOps & Display Marketing Executive employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AdOps & Display Marketing Executive
✨Tip Number 1
Familiarise yourself with Campaign Manager 360 and Google Tag Manager. Since these tools are crucial for the role, having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Understand the basics of digital media tracking and attribution. Being able to discuss how these concepts apply to campaign performance will demonstrate your knowledge and enthusiasm for the role.
✨Tip Number 3
Network with professionals in the ad operations field. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss your problem-solving skills and attention to detail. Think of specific examples from your past experiences where you successfully managed campaigns or resolved issues, as this aligns with what they’re looking for.
We think you need these skills to ace AdOps & Display Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ad operations and digital marketing. Emphasise your proficiency with Campaign Manager 360, Google Tag Manager, and any tools mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your understanding of the role. Mention specific projects or achievements that demonstrate your skills in campaign management and data analysis.
Showcase Your Technical Skills: In your application, clearly outline your technical skills related to digital advertising, such as tag implementation and data reporting. Use examples to illustrate how you've successfully used these skills in previous roles.
Highlight Your Attention to Detail: Since the role requires strong QA skills, provide examples of how you have ensured accuracy in past projects. This could include specific instances where your attention to detail made a significant impact on campaign performance.
How to prepare for a job interview at IG Group
✨Know Your Tools
Familiarise yourself with Campaign Manager 360, Google Tag Manager, and any other tools mentioned in the job description. Be prepared to discuss your hands-on experience with these platforms and how you've used them to optimise campaigns.
✨Showcase Your Attention to Detail
Since the role requires strong QA skills, be ready to provide examples of how you've ensured accuracy in your previous work. Discuss specific instances where your attention to detail made a difference in campaign performance.
✨Understand Digital Media Metrics
Brush up on key digital media tracking and attribution concepts. Be prepared to explain how you measure campaign success and what metrics you consider most important for driving growth.
✨Communicate Effectively
Effective communication is crucial in this role. Practice articulating your thoughts clearly and concisely. You might be asked to explain complex concepts, so ensure you can do so in an understandable way.
