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For Companies At a Glance
- Tasks: Own product positioning, messaging, and go-to-market strategies for innovative payment solutions.
- Company: Join a dynamic fintech company committed to diversity and inclusion.
- Benefits: Enjoy 25 days off, life insurance, and a work abroad scheme.
- Why this job: Make an impact in the fintech space while developing your marketing skills.
- Qualifications: Experience in product marketing or B2B SaaS, with strong communication skills.
- Other info: Collaborative environment with excellent career growth opportunities and fun company events.
The predicted salary is between 36000 - 60000 £ per year.
The Product Marketing Manager is responsible for owning the positioning, messaging, and go-to-market strategy for IFX Payments’ products and features. This role sits at the intersection of Product, Sales, and Marketing, acting as the single source of truth for all product-related content and ensuring consistency, accuracy, and impact across all customer-facing materials. You will enable Sales with compelling, competitive, and practical content, drive product adoption through structured customer feedback, and lead all GTM activity for product and feature launches.
Key Responsibilities
- Sales Enablement & Outbound Content: Create, maintain, and continuously improve outbound sales battlecards, pitch decks, and objection-handling materials to directly support sales calls. Partner closely with Sales leadership and Account Executives to ensure enablement content is practical, concise, and aligned with real-world sales conversations. Equip Sales with customer-facing content that clearly communicates value propositions, use cases, and differentiation.
- Competitive Intelligence & Positioning: Own regular competitor research, including market trends, pricing and feature comparisons. Translate competitive insights into clear positioning, sales guidance, and internal recommendations. Ensure IFX Payments’ products are consistently positioned effectively against competitors across all channels.
- Product Content Ownership & Governance: Act as the go‑to person for all product‑related content, validating accuracy and ensuring consistency with product strategy and roadmap. Provide oversight and governance to ensure cohesion across messaging, tone, and value propositions for all products and features. Partner with Product Management to deeply understand functionality, roadmap priorities, and customer pain points.
- Product Collateral Creation & Maintenance: Own the creation, updating, and management of all product collateral, including but not limited to: Product one‑pagers, Website product pages, Case studies and solution briefs, FAQs and internal enablement documentation.
- Customer Feedback & Adoption Insights: Design, launch, and own a customer feedback program to understand: Product adoption and usage, Customer satisfaction and unmet needs, Opportunities for future development focus. Digest insights to produce clear recommendations for Product, Marketing, and Commercial teams.
- Go‑To‑Market (GTM) Strategy & Execution: Plan and own end‑to‑end GTM strategies for product and feature launches at IFX Payments. Define launch objectives, target audiences, messaging, timelines, and success metrics. Coordinate cross‑functionally with Product, Sales, Marketing, and Customer teams to ensure smooth, impactful launches. Support post‑launch enablement and adoption efforts.
Skills, Knowledge and Expertise
- Proven experience as a Product Marketing Manager (or similar role) in B2B SaaS, fintech, or payments.
- Strong background in sales enablement alongside outbound and website focused content creation.
- Demonstrated ability to conduct and apply competitive and market research.
- Excellent written and verbal communication skills, with the ability to simplify complex products into compelling narratives.
- Experience owning GTM launches for products or major features.
- Strong cross‑functional collaboration skills.
- A true team player with a winning mentality and strong work ethic committed to continuous improvement and high performance.
- Adaptable, tenacious and flexible who can perform under pressure.
Benefits
- 25 days’ annual leave, plus bank holidays and an extra day off for your birthday!
- Holiday loyalty scheme.
- Life Insurance.
- Work abroad scheme.
- Enrolment into our pension scheme, which we offer via a salary exchange scheme.
- Access to a financial education, planning and coaching platform.
- Membership with Healthcare platform, which offers cash back on healthcare focused on dental, optical & physio, plus access to stress helplines, a virtual GP and more.
- Salary exchange nursery fees.
- Enhanced parental leave.
- Cycle to work.
- Benefit from IFX’s Season Ticket Loan scheme, offering an interest free loan for travelling into and within London.
- Participation in the IFX annual discretionary bonus scheme (eligible after probation).
- Career development and progression tools.
- Company events – Sporting events, pub nights, seasonal parties, socials.
Diversity & Inclusion
We believe that diversity and inclusion are essential to our success. We are committed to fostering a culture where everyone feels valued and respected, regardless of their background, identity or experiences. By embracing diverse perspectives and promoting equity, we aim to create an environment where all employees can perform and reach their full potential.
What’s next?
We will review your application and come back to you as soon as possible. You must be eligible to work in the UK to be considered for this position. Full background checks will be carried out.
Product Marketing Manager employer: IFX Payments
Contact Detail:
IFX Payments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing their go-to-market strategies and recent launches will show you’re genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing Manager. Highlight your experience in sales enablement and content creation to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in sales enablement and GTM strategies, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Showcase Your Communication Skills: Since this role requires excellent written and verbal communication, don’t hold back! Use clear and concise language in your application. We love a good narrative, so feel free to share examples of how you've simplified complex products in the past.
Demonstrate Your Research Skills: We’re keen on candidates who can conduct competitive research. In your application, mention any relevant experience you have in analysing market trends or competitor positioning. This will show us that you understand the importance of staying ahead in the fintech space.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team at IFX Payments!
How to prepare for a job interview at IFX Payments
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be the expert on IFX Payments’ products. Familiarise yourself with every feature, benefit, and use case. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Prepare for Sales Enablement Scenarios
Think about how you would create sales battlecards or pitch decks. Be ready to discuss your approach to equipping sales teams with effective content. Practising these scenarios can show your understanding of the sales process and how marketing supports it.
✨Research Competitors Thoroughly
Conduct thorough research on competitors in the fintech and payments space. Be prepared to discuss their strengths and weaknesses, and how you would position IFX Payments against them. This shows that you can think strategically and understand market dynamics.
✨Showcase Your Communication Skills
Since excellent communication is key for this role, practice articulating complex ideas simply and clearly. You might be asked to explain a product feature or a marketing strategy, so being concise and impactful in your responses will set you apart.