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- Tasks: Lead marketing strategy and drive brand awareness for a fintech leader.
- Company: Join IFX Payments, a dynamic player in international payments and financial technology.
- Benefits: Enjoy 25 days off, life insurance, and career development opportunities.
- Other info: Diversity and inclusion are at our core; we value every unique perspective.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of finance.
- Qualifications: Proven experience in fintech marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
The Marketing Director will lead the strategic direction, execution, and performance of all marketing initiatives at IFX Payments. This role is responsible for driving brand awareness (including delivering our exciting rebranding project), customer acquisition, and revenue growth across global markets. The ideal candidate brings deep expertise in financial services or fintech marketing, with a strong balance of creativity, analytical thinking and leadership.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with IFX Payments’ growth objectives.
- Position the brand as a leader in international payments, FX solutions and financial technology.
- Identify new market opportunities and oversee go-to-market strategies for products and services.
- Own and evolve the IFX Payments brand, ensuring consistency across all channels and regions.
- Lead PR, media relations and corporate communications to strengthen market presence.
- Oversee content strategy including thought leadership, case studies and digital storytelling.
- Drive digital marketing initiatives including SEO, PPC, paid social, email marketing and marketing automation.
- Optimise lead generation funnels and conversion rates across all digital touchpoints.
- Leverage data and analytics to measure campaign effectiveness and ROI.
- Collaborate with product and sales teams to develop compelling value propositions and messaging.
- Support product launches with targeted campaigns and enablement materials.
- Translate complex financial products into clear, customer-focused messaging.
- Build, lead and mentor a high-performing marketing team.
- Foster a culture of innovation, accountability and continuous improvement.
- Manage external agencies, vendors and partners.
- Work closely with Sales, Product, Compliance and Leadership teams to align marketing efforts with business goals.
- Support sales enablement through tools, campaigns and materials that drive pipeline growth.
- Own the marketing budget and allocate resources effectively to maximise impact.
- Establish KPIs and reporting frameworks to track performance and inform decision-making.
- Set the context for a high-performance team, create clarity by setting standards and expectations, lead by example, drive results through action, generate energy and positive engagement, and actively encourage team members’ personal development.
Qualifications & Experience
- Proven experience as a Marketing Director or senior marketing leader, preferably in fintech, foreign exchange, financial services or payments.
- Strong understanding of FX markets, international payments or B2B financial products.
- Demonstrated success in digital marketing, demand generation and brand building.
- Data-driven mindset with strong analytical and problem-solving skills.
- Exceptional leadership and team management capabilities.
- True team player with a winning mentality and strong work ethic committed to continuous improvement and high performance.
- Adaptable, tenacious and flexible who can perform under pressure.
- Experience leading and developing high-performing teams, with the ability to inspire, motivate and energise teams to achieve high performance.
- Ability to create context and clarity for team members and handle difficult conversations.
- Ability to create a results-oriented environment where success is celebrated and high-performance standards are constantly upheld.
- Eligibility to work in the UK.
Skills, Knowledge and Expertise
- Proven experience as a Marketing Director or senior marketing leader, preferably in fintech, foreign exchange, financial services and/or payments.
- Strong understanding of FX markets, international payments or B2B financial products.
- Demonstrated success in digital marketing, demand generation and brand building.
- Data-driven mindset with strong analytical and problem-solving skills.
- Exceptional leadership and team management capabilities.
- A true team player with a winning mentality and strong work ethic committed to continuous improvement and high performance.
- Adaptable, tenacious and flexible who is able to perform under pressure.
- Experience in leading and developing high-performing teams with the ability to inspire, motivate, and energise teams to achieve high performance.
- Ability to create context and clarity for team members and handle difficult conversations.
- Ability to create a results-oriented environment where success is celebrated and high-performance standards are constantly upheld.
Benefits
- 25 days’ annual leave, plus bank holidays and an extra day off for your birthday.
- Holiday loyalty scheme.
- Life Insurance.
- Work abroad scheme.
- Enrolment into our pension scheme, which we offer via a salary exchange scheme.
- Access to a financial education, planning and coaching platform.
- Membership with a Healthcare platform, which offers cash back on healthcare focused on dental, optical & physio, plus access to stress helplines, a virtual GP and more.
- Salary exchange nursery fees.
- Enhanced parental leave.
- Cycle to work.
- Benefit from IFX’s Season Ticket Loan scheme, offering an interest free loan for travelling into and within London.
- Participation in the IFX annual discretionary bonus scheme (eligible after probation).
- Career development and progression tools.
- Company events – sporting events, pub nights, seasonal parties and socials.
Diversity & Inclusion
We believe that diversity and inclusion are essential to our success. We are committed to fostering a culture where everyone feels valued and respected, regardless of their background, identity or experiences. By embracing diverse perspectives and promoting equity, we aim to create an environment where all employees can perform and reach their full potential.
Marketing Director employer: IFX Payments
Contact Detail:
IFX Payments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Network Like a Pro
Get out there and connect with people in the fintech and marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you!
✨Show Off Your Skills
Create a portfolio that highlights your best marketing campaigns and achievements. Use data to back up your success stories. When you get the chance to chat with potential employers, let them see how you’ve driven brand awareness and revenue growth in previous roles.
✨Ace the Interview
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can help them achieve their goals, especially around customer acquisition and digital marketing initiatives. Confidence is key, so practice your pitch!
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us not only shows your interest but also gives you a better chance of being noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience in fintech and financial services, and showcase your achievements in brand building and digital marketing. We want to see how you can drive growth and lead a team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us at IFX Payments. Share your vision for our brand and how your leadership style aligns with our culture of innovation and high performance.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Talk about how you've used data to measure campaign effectiveness and drive results in previous roles. We love a candidate who can back up their claims with numbers!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at IFX Payments!
How to prepare for a job interview at IFX Payments
✨Know Your Stuff
Make sure you have a solid understanding of the fintech landscape, especially around FX markets and international payments. Brush up on recent trends and challenges in the industry, as well as IFX Payments' position within it. This will show that you're not just interested in the role but also invested in the company's success.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed high-performing teams in the past. Think about specific situations where you motivated your team or handled difficult conversations effectively.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to drive marketing decisions in previous roles. Be ready to talk about specific campaigns you've run, the metrics you tracked, and how you optimised for better results. This will resonate well with their focus on data-driven marketing strategies.
✨Align with Company Values
Familiarise yourself with IFX Payments' mission and values, particularly around diversity and inclusion. Be prepared to discuss how you can contribute to fostering a positive culture and driving innovation within the team. Showing that you align with their ethos can set you apart from other candidates.