At a Glance
- Tasks: Lead global go-to-market strategies for sustainability products and drive pipeline growth.
- Company: Join a forward-thinking tech company focused on sustainability and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make a real impact in the sustainability sector while shaping market strategies.
- Qualifications: 7+ years in enterprise software or related fields with strong commercial acumen.
The predicted salary is between 75600 - 92400 £ per year.
The GTM Lead - Net Zero & Sustainability is responsible for driving the global go-to-market (GTM) success of the IFS Sustainability portfolio.
Acting as the commercial champion for the product, this role owns the execution of global GTM campaigns, develops compelling sales plays, and works across Sales, Marketing, Product, Customer Success, and Partner teams to accelerate pipeline growth and strategic deal execution.
This is a highly commercial role with global responsibility, focused on creating repeatable revenue motions while directly supporting the largest Sustainability opportunities worldwide.
The GTM Sustainability Manager will ensure Sustainability is positioned both as a standalone offering and as a strategic extension of IFS Cloud, helping customers realize greater business value while driving profitable growth.
Success in this role is measured through pipeline generation, strategic deal influence, GTM adoption, and overall commercial performance of the Sustainability portfolio.
Key Responsibilities
- Global Go-to-Market Leadership
- Own and execute the global GTM strategy for the Sustainability portfolio, ensuring alignment across Sales, Marketing, Product, Customer Success, and Partners.
- Act as the commercial owner and global sales champion for Sustainability, driving awareness, adoption, and consistent execution across all regions.
- Develop and continuously refine repeatable GTM motions that accelerate market penetration and revenue growth.
- Ensure regional teams are equipped with the messaging, positioning, and sales assets required to successfully sell Sustainability solutions.
- Sales Plays & Commercial Strategy
- Define, launch, and optimize high-impact sales plays for Sustainability.
- Build commercial motions that enable both standalone Sustainability opportunities and attach opportunities alongside IFS Cloud.
- Identify market opportunities, competitive positioning, and customer use cases to strengthen commercial execution.
- Continuously evaluate sales performance and refine GTM approaches based on market feedback and commercial outcomes.
- Strategic Deal Leadership
- Personally support and influence the company's largest global Sustainability opportunities, including the top strategic standalone deals.
- Partner with regional sales leaders throughout complex sales cycles to improve deal quality, competitive positioning, and win rates.
- Facilitate executive engagement and cross-functional collaboration for strategic pursuits.
- Capture and share best practices from major opportunities to improve repeatability across the organization.
- Pipeline Growth & Revenue Enablement
- Drive a sustainable pipeline strategy targeting a minimum four-times pipeline coverage against revenue objectives.
- Partner with Marketing to develop and execute demand generation campaigns that create qualified pipeline.
- Monitor pipeline health, campaign effectiveness, and conversion metrics, recommending corrective actions where required.
- Identify opportunities to improve pipeline quality, sales velocity, and forecast accuracy.
- Cross-Functional Collaboration
- Work closely with Product Management to ensure market feedback influences product direction and roadmap priorities.
- Partner with Marketing to create compelling messaging, customer stories, thought leadership, and campaign content.
- Collaborate with Sales Enablement to develop training, playbooks, and sales resources that increase field effectiveness.
- Support Partner teams with GTM strategies that expand market reach through the ecosystem.
- Performance Management & Continuous Improvement
- Define and monitor key commercial performance metrics across pipeline generation, win rates, deal progression, and GTM effectiveness.
- Provide regular updates and recommendations to senior leadership on market performance, strategic opportunities, and execution priorities.
- Foster a culture of continuous improvement by identifying opportunities to simplify processes, improve execution, and increase commercial impact.
- Success Measures
- Delivery of global GTM campaigns that generate measurable pipeline growth across PSO, MSO, and WISE.
- Achievement of at least a 4x pipeline multiple against commercial targets.
- Growth in standalone Optimisation revenue alongside increased IFS Cloud attachment rates.
- Establishment of a single, coherent Optimisation portfolio narrative and proposition across PSO, MSO, and WISE.
- Successful support and influence of the company's top strategic Optimisation opportunities globally.
- Increased adoption of Optimisation sales plays across global sales teams.
- Improved win rates, pipeline conversion, and commercial predictability.
- Strong cross-functional alignment that accelerates market execution and customer adoption.
7+ years of experience in enterprise software, Saa S, or technology organisations within Go-to-Market, Product Marketing, Sales Strategy, Business Development, or related commercial roles.
- Demonstrated success developing a
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Go To Market Lead - Net Zero & Sustainability employer: Ifs1
As a Go To Market Lead for Net Zero & Sustainability at IFS, you will join a forward-thinking company that prioritises sustainability and innovation. With a strong emphasis on employee growth, IFS fosters a collaborative work culture where cross-functional teams unite to drive impactful global campaigns. Located in a vibrant environment, the company offers competitive benefits and unique opportunities to influence the future of sustainable business practices, making it an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Go To Market Lead - Net Zero & Sustainability
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ifs1 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ifs1 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ifs1 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ifs1. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Go To Market Lead - Net Zero & Sustainability
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ifs1. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ifs1:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ifs1’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ifs1
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ifs1 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ifs1, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
