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For Companies At a Glance
- Tasks: Drive demand generation and manage exciting events across Europe.
- Company: Join IFS Copperleaf, a dynamic tech company with a focus on innovation.
- Benefits: Enjoy remote work, competitive salary, and opportunities for professional growth.
- Other info: Be part of a lean team that values creativity and adaptability.
- Why this job: Make an impact in a fast-paced environment while collaborating with talented teams.
- Qualifications: 5+ years in B2B marketing with event management experience.
The predicted salary is between 50000 - 65000 £ per year.
IFS Copperleaf is seeking a Demand Generation & Events Specialist to join our lean, high-impact European marketing team. This role is key to driving awareness, engagement, and demand generation across the European market, working closely with regional sales teams, business development, and global marketing to accelerate growth.
Key Responsibilities
- Events
- Own end-to-end execution of our European events programme — trade shows, field events, webinars, and partner events
- Own event budgets, vendor relationships, and contract negotiation
- Drive pre-event campaigning and coordinate post-event lead follow-up with sales, tracking conversion through to pipeline
- Accountable for the European events strategy, aligning activities with regional marketing and pipeline goals
- Report on event ROI and continuously refine our approach based on performance data
- Demand Generation
- Execute multi-channel demand generation campaigns — primarily tied to events, and also supporting broader pipeline campaigns across email, webinars, content syndication, paid social and display.
- Build and manage campaigns in HubSpot and coordinate lead flows into Salesforce
- Create and update landing pages and online content supporting end-to-end campaigns
- Produce campaign reporting, marketing presentations, and sales enablement materials for the sales team
Qualifications
- 5+ years of experience in B2B marketing, with demonstrable ownership of events and experience working with enterprise sales, ABM, or large customer teams in a SaaS or tech environment
- Hands-on experience using AI tools in marketing workflows, and genuine enthusiasm for adopting new ones
- Proven track record running events end-to-end, including budget ownership and vendor management
- Hands-on experience with HubSpot and Salesforce (or equivalent marketing automation and CRM platforms)
- Confident collaborating with sales in demand generation planning and execution
- Excellent organisational skills with a track record of managing multiple projects in a fast-paced environment, and the flexibility to adapt as priorities shift
- Fluent English, both written and verbal
Nice-to-have
- Another European language (ideally French, Italian, or German)
- Familiarity with marketing platforms such as WordPress, Cvent, Zoom Webinars, Demandbase, LinkedIn Campaign Manager.
- Experience in a lean, regional marketing team covering multiple markets
- Understanding of asset-intensive industries such as Utilities, Transportation, or Oil & Gas
Demand Generation & Events Specialist ( Europe ) | IFS Copperleaf in Staines employer: IFS
Contact Detail:
IFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation & Events Specialist ( Europe ) | IFS Copperleaf in Staines
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past events and campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Tailor your answers to show how your experience aligns with their goals, especially in demand generation and event management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation & Events Specialist ( Europe ) | IFS Copperleaf in Staines
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation & Events Specialist. Highlight your experience with events, demand generation campaigns, and any relevant tools like HubSpot and Salesforce. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you a perfect fit. Don't forget to mention your experience in B2B marketing and any specific achievements that demonstrate your capabilities.
Showcase Your Event Experience: Since this role involves owning our European events programme, make sure to detail your past event management experiences. Share examples of successful events you've executed, including budget management and vendor relationships. We love seeing concrete results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at IFS
✨Know Your Events Inside Out
Make sure you’re familiar with the types of events IFS Copperleaf hosts. Research their past events and think about how you can contribute to the end-to-end execution. Be ready to discuss your own experiences managing events and how you’ve driven engagement and ROI.
✨Showcase Your Demand Generation Skills
Prepare to talk about specific multi-channel demand generation campaigns you've executed. Highlight your experience with tools like HubSpot and Salesforce, and be ready to share examples of how you’ve tracked leads and conversions. This will show that you understand the importance of aligning marketing efforts with sales goals.
✨Be Ready for Budget Talk
Since budget ownership is key in this role, come prepared to discuss how you’ve managed event budgets in the past. Share any strategies you’ve used to negotiate with vendors or optimise costs while still delivering successful events. This will demonstrate your financial acumen and strategic thinking.
✨Demonstrate Your Adaptability
In a fast-paced environment, flexibility is crucial. Think of examples where you’ve had to adapt quickly to changing priorities or unexpected challenges. This will show that you can thrive in a lean team and are ready to tackle whatever comes your way.