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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and create demand for cutting-edge industrial AI solutions.
- Company: Join a billion-dollar global company focused on sustainability and innovation.
- Benefits: Flexible work environment, diverse culture, and opportunities for personal growth.
- Other info: Be part of a forward-thinking team that embraces AI to revolutionise marketing.
- Why this job: Make a real impact in the AI industry while working with a dynamic team.
- Qualifications: Experience in marketing within tech, strong communication skills, and a creative mindset.
The predicted salary is between 50000 - 65000 £ per year.
Company Description
IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award-winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™. At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust. We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realise that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world. We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.
Job Description
- Campaign Ownership & Demand Creation: Own and execute NxB-led marketing campaigns that position Nexus Black as the leading industrial AI provider built for the people who keep the world running. Translate product launches, customer proof points, and NxB's market narrative into clear, executable GTM campaigns across Resolve {field service and maintenance}, Comply {compliance}, and Flow {manufacturing}. Drive inbound and net-new demand in both a standalone capacity and in collaboration with central IFS demand, digital, and regional marketing teams. Prioritise campaign development based on pipeline gaps, regional targets, industry focus areas {energy, utilities, aerospace, manufacturing, asset-intensive industries}, and product milestones. Flex from creative concept development to email and landing page marketing copy, A/B test, and measurement and analytics reporting. Prepare campaign overview decks and consistently report on results to leadership.
- AI-First Marketing Infrastructure: Partner with the Head of Marketing to architect and operate an AI-first marketing stack - one where AI tools aren't bolted on but are the default way work gets done. Become proficient in Claude Cowork for executing multi-step marketing workflows: research synthesis, content assembly, campaign reporting, and recurring operational tasks. Goal: use it daily to compress what used to take a week into a working session. Become proficient in Claude Design for rapid visual production to supplement design agency output: campaign assets, landing page prototypes, one-pagers, pitch decks, and social content as needed. Evaluate and integrate new AI capabilities as they ship. The infrastructure isn't static: you'll help decide what gets adopted, what gets retired, and help advise how each tool should connect to our broader HubSpot/CRM ecosystem.
- Cross-Functional Collaboration: Partner closely with Product Marketing to convert product positioning, customer use cases, and proof points into external-facing, compelling messaging. Serve as the bridge between strategic objectives and execution, ensuring teams are prioritised, informed, and equipped to deliver against business goals. Monitor execution progress, remove blockers, and ensure on-time, high-quality delivery. Work with sales, BDRs, and solution teams to ensure customer-facing teams are empowered with campaign assets to support their outreach, from ABM plays to videos, collateral, webinar invites, and beyond. Align with central IFS marketing to ensure Nexus Black is consistently represented as IFS's strategic, differentiated industrial AI capability.
- Content, Operations & Optimization: Own creation of high-impact content and assets that explain industrial AI in terms that resonate with field service leaders, maintenance engineers, plant managers, and operations executives - not just general techy and AI audiences. Operate directly within HubSpot, managing campaigns, attribution, reporting, and optimization. Analyse campaign performance against KPIs including pipeline contribution, marketing-influenced revenue, and conversion metrics, continuously refining execution.
- Web, Digital & Market Presence: Help own and evolve nexusblack.com, from content planning, to driving traffic, A/B testing and optimization, and converting. Collaborate with AEO/SEO and digital teams to improve discoverability and relevance for key terms across predictive maintenance, field service AI, compliance automation, and manufacturing intelligence, and more! Get comfortable learning the CMS for on-site updates as needed.
- Budget and Vendors: Manage ongoing budget tracking and vendor invoicing, ensuring financial accuracy and compliance.
Why This Role Matters
This role directly supports NxB's mission to lead the market in enterprise-grade industrial AI. The Campaign Marketing Manager ensures that NxB’s differentiation and vision translates into market demand, sales momentum, and measurable pipeline impact. And: this person will help build what an AI-first marketing team actually looks like in practice. Not the conference-talk version. The real one - where the infrastructure, the workflows, and the daily operating rhythm are designed around what AI can do today to help our small but mighty team!
Qualifications
- Flexibility, adaptability, and resourcefulness in fast-paced, changing environments.
- Proven success in a similar role within an enterprise software sales organization.
- Strong problem-solving skills.
- Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required.
- Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders.
- Good presentation skills and ability to interact with internal/external customers.
- Ability to act with tact and discretion and a sense of humour.
- Be resourceful and reliable in the identification of solutions and handling of complex situations.
- Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based.
Additional Information
Reporting to: Head of Marketing, Nexus Black
Marketing Campaign Manager employer: IFS
Contact Detail:
IFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use it as a conversation starter during interviews to demonstrate your expertise and creativity. Remember, actions speak louder than words!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they position themselves in the market. Tailor your responses to show how you can contribute to their goals, especially in areas like AI-driven marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at IFS. Let’s make your moment happen together!
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and AI shine through! We want to see how excited you are about the role and how you can contribute to our mission at IFS.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience. Use keywords from the job description to show us that you understand what we're looking for in a Marketing Campaign Manager.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences without unnecessary fluff!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at IFS
✨Know Your Campaigns
Before the interview, dive deep into IFS's recent marketing campaigns and their impact. Be ready to discuss how you would approach campaign ownership and demand creation for Nexus Black, showcasing your understanding of their market narrative and product launches.
✨Showcase Your AI Savvy
Since this role involves an AI-first marketing infrastructure, brush up on the latest AI tools and trends in marketing. Be prepared to discuss how you would integrate AI capabilities into marketing workflows and how you envision using tools like Claude Cowork and Claude Design.
✨Collaboration is Key
Highlight your experience in cross-functional collaboration. Share specific examples of how you've worked with product marketing, sales, and other teams to ensure successful campaign execution. This will demonstrate your ability to bridge strategic objectives with practical execution.
✨Metrics Matter
Be ready to talk numbers! Discuss how you've tracked campaign performance against KPIs in previous roles. Show that you understand the importance of metrics like pipeline contribution and marketing-influenced revenue, and how you would apply this knowledge at IFS.