Global Campaigns Senior Specialist

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust. We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.

As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view. By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference. If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description Summary:

We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market share. You will be responsible for planning and executing multi-channel demand gen campaigns, optimizing channel mix (digital, email, video, paid social), audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns.

Essential Duties and Accountabilities:

• The candidate will work on a variety of programs within the global campaigns team delivering demand generation for our enterprise software and AI solutions across our customer base and for net new account acquisition.
• Typical responsibilities will include:

• Planning and managing cross-channel demand gen campaigns, nurtures and webinars.
• Select and manage channels and tactics, leveraging email, paid social, paid digital, video.
• Collaborate with internal digital and email centre of excellence teams and agencies to execute and optimize performance.
• Deliver and test new and innovative approaches to demand gen, driving engagement across our target accounts.
• Set up X-channel nurtures and personalization.
• Work with solution marketing to deliver compelling creative and copy for Ads, emails and landing pages.
• Understand and optimize the buyer journey, manage segmentation and audience refinement.
• Manage timescales and budget.
• Leverage AI and martec tools to improve speed and quality; share tips with the team.
• Analyze, monitor, and report on campaign performance aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.

Qualifications:

• Proven ability in managing cross-channel marketing programs.
• Ideally B2B tech background, agency or in-house.
• At least 2 years of relevant experience with some focus in B2B campaign strategy and planning.
• Experience of display, social, programmatic, video and email marketing.
• Strong project management skills; able to manage multiple launches concurrently.
• Ability to quickly learn new marketing tools and tech, experience in marketing automation and ABM tools such as DemandBase or 6sense, HubSpot. Experience or Canva and AI tools also benefit.
• Self-starter with a strong ability to prioritize, perform and willingness to get stuff done.
• Ability to demonstrate new ideas via a personable, consultative approach, working across cross functional teams.
• Confident and willingness to dig into data, analyze and draw insight.
• Experience and understanding of standard marketing metrics and KPIs.
• Good copy skills; able to brief/iterate imagery and short‑form video.
• Confident, outgoing personality that can integrate with a busy team environment.

Additional Information:

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.