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- Tasks: Drive brand awareness and generate leads across EMEA with innovative marketing strategies.
- Company: Join a leading tech company focused on supply chain solutions.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Exciting career growth and the chance to attend industry events.
- Why this job: Make an impact in the tech industry while collaborating with talented teams.
- Qualifications: 5+ years in B2B marketing, preferably in tech or SaaS.
The predicted salary is between 50000 - 65000 £ per year.
IFS Softeon is seeking a Marketing & Business Development Manager to support the growth of our business across the EMEA region. This role is responsible for driving brand awareness, demand generation, and pipeline development in collaboration with the IFS Softeon EMEA sales team and the broader IFS Softeon marketing organization. You will play a key role in identifying target accounts, generating qualified leads, coordinating events and campaigns, and ensuring IFS Softeon’s messaging is visible across the supply chain and logistics market. The role will work closely with the EMEA leadership team to support regional growth initiatives and strategic accounts. The role reports to the Vice President & Managing Director, EMEA, with close collaboration with IFS Softeon US global marketing director and IFS local marketing team.
What You Will Do
- Demand Generation & Pipeline Development: Work closely with the EMEA sales team to generate pipeline and increase market awareness of Softeon solutions. Support lead generation and account-based marketing (ABM) initiatives targeting supply chain leaders across EMEA. Manage inbound and outbound leads through marketing platforms and ensure timely follow-up with the sales team. Maintain and manage marketing systems such as HubSpot, and 6sense to track campaigns, leads, and engagement. Analyse market trends and competitive positioning within the supply chain and warehouse technology market. Contribute to strategic decisions on target markets, marketing tools, and customer engagement strategies.
- Campaigns & Digital Marketing: Develop and execute multi-channel marketing campaigns including digital, social media, content marketing, and webinars. Work with domain experts across Softeon to create thought leadership content, case studies, and industry insights. Manage Softeon’s regional marketing content and communications across the EMEA market. Track campaign performance and provide data-driven insights on pipeline contribution and marketing ROI. Support the sales organisation with target account identification and marketing support for key opportunities.
- Events & Industry Engagement: Identify and manage Softeon participation in industry events, trade shows, and conferences across the UK, Benelux, Nordics, Middle East, and Africa. Coordinate event logistics, marketing materials, and outreach activities with internal teams and partners. Represent Softeon at industry events, conferences, and customer workshops to increase brand awareness.
Qualifications
- Excellent written and spoken English communication skills.
- 5+ years of B2B marketing experience, ideally in enterprise software or SaaS.
- Experience working in technology, supply chain, logistics, or enterprise software environments.
- Strong understanding of demand generation, digital marketing, ABM, and event marketing.
- Experience using marketing and sales tools such as HubSpot, Salesforce, Marketo, or 6sense.
- Highly data-driven with a strong focus on measurable ROI and campaign performance.
- Ability to work collaboratively with sales, marketing, and product teams.
- Strong organisational and project management skills.
- Willingness to travel across EMEA as required.
Field Marketing Manager - Softeon employer: IFS
Contact Detail:
IFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - Softeon
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks at Softeon. A personal connection can make all the difference when it comes to landing that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content, and any successful projects you've managed. This is your chance to demonstrate your expertise in demand generation and digital marketing, so make it shine!
✨Tip Number 3
Prepare for the interview by researching Softeon’s recent campaigns and market positioning. Be ready to discuss how you can contribute to their growth in the EMEA region. Tailor your answers to reflect their needs and show them you’re the perfect fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Softeon team. Let’s get you that job!
We think you need these skills to ace Field Marketing Manager - Softeon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Field Marketing Manager role. Highlight your experience in demand generation and pipeline development, especially in the supply chain or logistics sectors. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the tech space and how you can contribute to our growth in the EMEA region. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Whether it's successful campaigns or lead generation stats, we love numbers that tell a story about your success in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at IFS
✨Know Your Stuff
Before the interview, dive deep into IFS Softeon’s products and services. Understand their position in the supply chain and logistics market. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Experience
Prepare specific examples from your past B2B marketing roles that highlight your skills in demand generation, digital marketing, and event coordination. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Ask Smart Questions
Come prepared with insightful questions about the company’s marketing strategies and future initiatives in the EMEA region. This demonstrates your strategic thinking and eagerness to contribute to their growth.
✨Be Data-Driven
Since the role requires a strong focus on measurable ROI and campaign performance, be ready to discuss how you've used data to drive marketing decisions in your previous roles. Highlight any tools like HubSpot or Salesforce that you've used to track and analyse campaign success.