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- Tasks: Drive demand generation and manage events across Europe to boost engagement and awareness.
- Company: Join IFS, a billion-dollar tech company with a commitment to innovation and diversity.
- Benefits: Flexible working, competitive salary, and opportunities for personal and professional growth.
- Other info: Work in a collaborative environment with a focus on sustainability and community.
- Why this job: Be part of a dynamic team making a real impact in the tech industry.
- Qualifications: 5+ years in B2B marketing, event management, and experience with HubSpot and Salesforce.
The predicted salary is between 45000 - 55000 £ per year.
IFS Copperleaf is seeking a Demand Generation & Events Specialist to join our lean, high-impact European marketing team. This role is key to driving awareness, engagement, and demand generation across the European market, working closely with regional sales teams, business development, and global marketing to accelerate growth. You will be responsible for running our events across Europe, while also executing demand generation campaigns that drive pipeline.
Events are the primary focus of this role, but the balance between events and demand generation activity will flex with business needs throughout the year. You'll join a lean European marketing team where ownership and visibility are real from day one.
Key Responsibilities- Own end-to-end execution of our European events programme — trade shows, field events, webinars, and partner events.
- Own event budgets, vendor relationships, and contract negotiation.
- Drive pre-event campaigning and coordinate post-event lead follow-up with sales, tracking conversion through to pipeline.
- Accountable for the European events strategy, aligning activities with regional marketing and pipeline goals.
- Report on event ROI and continuously refine our approach based on performance data.
- Execute multi-channel demand generation campaigns — primarily tied to events, and also supporting broader pipeline campaigns across email, webinars, content syndication, paid social and display.
- Build and manage campaigns in HubSpot and coordinate lead flows into Salesforce.
- Create and update landing pages and online content supporting end-to-end campaigns.
- Produce campaign reporting, marketing presentations, and sales enablement materials for the sales team.
- 5+ years of experience in B2B marketing, with demonstrable ownership of events and experience working with enterprise sales, ABM, or large customer teams in a SaaS or tech environment.
- Hands-on experience using AI tools in marketing workflows, and genuine enthusiasm for adopting new ones.
- Proven track record running events end-to-end, including budget ownership and vendor management.
- Hands-on experience with HubSpot and Salesforce (or equivalent marketing automation and CRM platforms).
- Confident collaborating with sales in demand generation planning and execution.
- Excellent organisational skills with a track record of managing multiple projects in a fast-paced environment, and the flexibility to adapt as priorities shift.
- Fluent English, both written and verbal.
- Another European language (ideally French, Italian, or German).
- Familiarity with marketing platforms such as WordPress, Cvent, Zoom Webinars, Demandbase, LinkedIn Campaign Manager.
- Experience in a lean, regional marketing team covering multiple markets.
- Understanding of asset-intensive industries such as Utilities, Transportation, or Oil & Gas.
We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
Demand Generation & Events Specialist ( Europe ) | IFS Copperleaf employer: IFS
Contact Detail:
IFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation & Events Specialist ( Europe ) | IFS Copperleaf
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and make valuable contacts. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your work, especially if you’ve got experience in events and demand generation. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like IFS, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of a community that values innovation and diversity, just like we do at StudySmarter.
We think you need these skills to ace Demand Generation & Events Specialist ( Europe ) | IFS Copperleaf
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, make sure to highlight your love for events! Share any experiences you've had running or attending events, and how they’ve shaped your understanding of demand generation. We want to see that you’re excited about making an impact through events!
Tailor Your Experience: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We’re looking for someone who can hit the ground running, so show us how your background aligns with our needs.
Be Data-Driven: Since we love numbers, include any metrics or data that showcase your success in previous roles. Whether it’s event attendance rates or campaign conversion stats, we want to see how you’ve used data to drive results. It’ll help us understand your impact!
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at IFS Copperleaf. Don’t miss out on this opportunity!
How to prepare for a job interview at IFS
✨Know Your Events Inside Out
Since this role focuses heavily on events, make sure you research IFS's past events and understand their objectives. Be ready to discuss how you would approach event planning and execution, and share any relevant experiences you've had in managing similar events.
✨Showcase Your Demand Generation Skills
Prepare to talk about your experience with multi-channel demand generation campaigns. Highlight specific campaigns you've executed, the tools you used (like HubSpot or Salesforce), and the results you achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Emphasise Collaboration
This role requires working closely with sales and marketing teams. Be prepared to discuss how you've successfully collaborated with different departments in the past. Share examples of how you’ve aligned marketing strategies with sales goals to drive pipeline growth.
✨Be Ready for AI Discussions
Given IFS's commitment to AI technology, brush up on how you've integrated AI tools into your marketing workflows. Be ready to discuss your enthusiasm for adopting new technologies and how they can enhance demand generation and event management.