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For Companies At a Glance
- Tasks: Drive Ultimo's organic growth through strategic content creation and SEO optimisation.
- Company: Join a modern SaaS company that values innovation and collaboration.
- Benefits: Enjoy remote work, autonomy, and the chance to shape your career.
- Why this job: Make a real impact with your content skills in a dynamic, data-driven environment.
- Qualifications: 5 years in B2B content marketing, strong SEO knowledge, and AI tool experience.
- Other info: Collaborate with talented teams and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About the role
As Content Marketing Manager you are the driving force behind Ultimo's organic growth strategy. You own how our content is discovered, experienced and reused across the buyer journey with a strong focus on SEO, GEO and AI-led optimisation. You combine strategic ownership with hands-on execution. Using data, AI tools and close collaboration with internal teams and agency partners, you turn insights into high-quality scalable content that strengthens our positioning and delivers measurable demand impact. This role is ideal for someone who enjoys building structure using data and AI intelligently and creating content that actually performs.
What you'll be doing
- SEO, GEO & Organic Growth (40%)
- Develop and execute a structured content strategy and editorial calendar based on SEO and GEO insights in collaboration with our Digital team and external agency.
- Use AI tools to support keyword research, topic clustering, localisation, content gap analysis and ranking insights.
- Create and optimise website and blog content using SEO and GEO best practices including metadata, internal linking, structured content and content refresh cycles.
- Translate agency reports and data into clear actionable recommendations for continuous optimisation.
- Define and maintain SEO- and GEO-optimised content guidelines for the wider marketing team.
- Content Strategy & Creation (50%)
- Define and execute a content strategy that supports the full buyer journey across campaigns, SEO, GEO and organic touchpoints.
- Build content frameworks and guidance that enable consistent quality and strong positioning.
- Produce high-quality demand generation content (blogs, guides, checklists, social content) using AI tools to accelerate creation while safeguarding accuracy, clarity and brand voice.
- Collaborate closely with Product Marketing and Brand & Communications to test and refine messaging, CTAs and formats.
- Track content performance and manage a structured refresh programme for high-value and outdated content.
- Ensure narrative consistency across regions and channels.
- Graphic Design Team Management (10%)
- Manage and prioritise work for a small team of graphic designers (2).
- Ensure strong alignment between visual and written content including incorporating design into SEO strategies.
- Provide clear briefs and constructive feedback to deliver cohesive high-quality assets.
Qualifications
- 5 years of experience in B2B content marketing ideally in a SaaS or technology environment.
- Proven experience creating and scaling high-performing content across formats and channels.
- Strong understanding of SEO, GEO, digital publishing and content performance metrics.
- Experience maintaining messaging and brand consistency across content.
- Data-driven mindset with the ability to define and track content and engagement KPIs.
- Hands-on experience using AI tools for content strategy creation, SEO, GEO and experimentation.
- Experience working with HubSpot or similar CMS and marketing platforms.
- Excellent written and verbal communication skills in native-level English (Dutch or German is a plus).
Additional Information
Why join Ultimo
- You’ll own and shape Ultimo's organic growth strategy at an international scale.
- You’ll work in a modern SaaS environment where AI and experimentation are encouraged.
- You’ll have autonomy, trust and room to build structure where it matters.
- You’ll collaborate with experienced marketing, product and brand teams across regions.
Remote Work
Yes
Employment Type
Full-time
Content Marketing Manager employer: IFS
Contact Detail:
IFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Use data and examples to demonstrate how your strategies have driven growth and engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can leverage SEO and AI tools to enhance their organic growth – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how much you love creating engaging content that drives results. Share examples of your past work and how it made an impact.
Tailor Your Application: Make sure to customise your application to fit the role of Content Marketing Manager. Highlight your experience with SEO, GEO, and AI tools, and explain how you've used them to create high-performing content. This will show us that you understand what we're looking for!
Be Data-Driven: Since we value a data-driven mindset, include specific metrics or KPIs from your previous roles that demonstrate your success in content marketing. This could be anything from increased traffic to improved engagement rates. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at IFS
✨Know Your SEO and Content Strategy
Make sure you brush up on your SEO and content marketing knowledge before the interview. Be ready to discuss how you've developed and executed content strategies in the past, especially using data and AI tools. This will show that you understand the role's requirements and can hit the ground running.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to inform your content decisions. Discuss specific metrics you've tracked and how they influenced your content strategy. This will demonstrate your ability to turn insights into actionable recommendations, which is crucial for this role.
✨Collaborate and Communicate
Since this role involves working closely with various teams, be ready to talk about your collaboration experiences. Share instances where you’ve worked with graphic designers or product marketing teams to create cohesive content. Highlight your communication skills, as they are key to ensuring narrative consistency across channels.
✨Bring Your Creativity to the Table
Think of innovative content ideas that align with Ultimo's goals. During the interview, share your thoughts on how you would approach content creation and optimisation. This will not only showcase your creativity but also your understanding of the company's vision for organic growth.
