As the Global ABM Manager you will be responsible for enabling account based campaigns globally across IFS, by providing ABM tools, processes, best practice guidance and enablement. The role will own the global ABM strategy, partner with marketing operations to deliver an ABM enabled tech stack and advise on operating model and best practices to ensure measurable commercial impact. You will champion outbound, account based campaigns to target priority accounts: driving account selection, prioritization, insights and execution. With a goal of delivering Best in Class 1:1. 1:FEW and 1:MANY ABM the ABM manager will act as a central expert working with marketing operations, field teams, Sales and leadership to integrate the ABM strategy into the company's go-to-market model.
Global ABM Framework & Regional Enablement
- Act as the subject‑matter expert on ABM strategy, serving as a trusted advisor to regional marketing teams, Marketing leadership, and Sales executives.
- Evolve the ABM playbook and operating model to align the ABM function with global go-to-market priorities.
- Provide strategic consultancy to regional ABM managers on account selection, execution plans, audience segmentation, and value messaging.
- Support regional teams with their ABM activity with tactics and content and manage agency resource where required.
- Continuously benchmark IFS's ABM maturity against industry best practice and introduce innovation and tools to stay ahead of the curve.
GTM Infrastructure, Data & Operational Excellence
- Partner with marketing operations to evolve tech stack, processes and data foundations to enable automated, personalized ABM execution.
- Create and evolve AI agents and automation to optimize outbound campaigns and ABM and lead enablement across teams.
- Continuously identify and remove bottle necks in processes to enable efficient and optimized ABM execution.
Measurement & Optimization
- Monitor program performance across regions, highlight insights to Marketing and Sales leadership, identify trends, opportunities, and risks to inform global strategy.
- Deliver regular performance reports and run QBRs highlighting impact, learnings, and recommended improvements.
- Lead the creation and management of standardized ABM dashboards, providing central visibility into performance, ROI, and regional activity.
Community Leadership & Collaboration
- Establish and facilitate a global ABM community of practice, fostering collaboration, best-practice exchange, and continuous learning.
- Act as the voice of ABM and connector between ABM and other teams in Marketing, Operations and Sales, ensuring strategic coherence and unified execution.
- Represent ABM within global cross-functional initiatives, bringing the customer and account lens into broader marketing strategy.
