Founder Content Strategist in London

A founder in the music and entertainment industry is seeking a creative and strategic content professional to support and grow their online presence across social media platforms. This role extends beyond content scheduling, focusing on shaping a distinctive founder voice, crafting compelling narratives, and building an engaged digital community from the ground up.

The successful candidate will lead content direction across Instagram and Facebook, with LinkedIn as a secondary channel, experimenting with formats, testing new ideas, and using performance insights to continuously refine strategy. This role is ideal for someone who thrives in a fast-paced, founder-led environment and has a strong passion for digital storytelling.

• Develop and manage a comprehensive social media content strategy aligned with the founder's personal brand and business goals.
• Plan and maintain a structured content calendar across platforms, ensuring consistent publishing cadence.
• Translate the founder's ideas, insights, and expertise into engaging, shareable content.
• Identify the most effective platforms and content formats to support audience growth and engagement.
• Conduct regular content audits and competitor analysis to inform strategy.

• Write compelling posts, captions, hooks, and short-form thought leadership pieces in the founder's authentic voice.
• Develop recurring content themes and creative concepts that build recognisable brand identity.
• Produce content for Instagram and Facebook as primary channels, with occasional LinkedIn content.
• Repurpose long-form ideas (interviews, talks, insights) into social-ready formats.

• Create on-brand visual assets and short-form video content optimised for each platform.
• Leverage modern AI tools to enhance output quality and streamline workflows.
• Monitor engagement metrics, audience behaviour, and platform analytics to evaluate content performance.
• Conduct structured A/B tests on content formats, posting times, and messaging approaches.
• Produce regular performance reports with clear insights and actionable recommendations.
• Stay current with platform algorithm changes, emerging formats (Reels, Stories, carousels), and social media trends.

• Support timely and authentic engagement with audience comments, DMs, and mentions.
• Maintain a consistent, distinctive brand voice across all touchpoints.
• Help identify partnership, collaboration, or cross-promotion opportunities to grow reach.

• Demonstrable experience in content creation, social media management, or personal brand management.
• Background or strong interest in music, entertainment, or the wider creative industries.
• Experience in creative writing, storytelling, journalism, or media is a strong advantage.
• A portfolio showing strong, platform-native content.
• Experience working with founders, startups, or creative projects is desirable.

• Exceptional writing ability, you can adapt tone and style to sound like someone else while keeping it natural.
• Strong visual instinct and an eye for what performs on social platforms.
• Comfortable using AI tools as a creative accelerant, not a shortcut.
• Self-starter with strong initiative and the ability to manage your own workload without close supervision.
• Data-literate, you understand what the numbers mean and use them to make better creative decisions.
• Up to date with current trends across Instagram, Facebook, and LinkedIn.
• Reliable, communicative, and organised in a fully remote working environment.

This is a part-time, fully remote position open to candidates based in the UK or European Union. Hours are flexible, with an expectation of regular check-ins and agreed delivery milestones. The role offers a high degree of autonomy and creative ownership.