Marketing and Commerical Analyst

For more than 65 years, Ifor Williams Trailers has set the standard for durability, performance and innovation in trailer manufacturing. From the scenic hills of rural North Wales to farms, markets, construction sites and race circuits throughout the UK and beyond, professionals and enthusiasts trust our trailers for their exceptional quality.

As an established and trusted brand, we continually look to build on that reputation online and on social media. We are looking for an analytical and commercially minded Marketing & Commercial Analyst to join our marketing team, supporting the continued growth of our online and social media presence and helping to promote sales of our trailers.

You will join a dynamic in-house team where your ideas will be heard, and your work will make a visible difference to the business.

About the Role

Working alongside our established content and social media team, you will support and manage our paid media activity across social and search platforms, and provide insight into how our content and advertising are performing.

Your work will help us reach the right audiences, strengthen engagement with our brand and ensure our advertising delivers the best possible return. You may also be called to support colleagues across different teams across the business where your skills can add value.

Key Responsibilities

Paid media

• Plan, build, launch and optimise paid campaigns across social and search platforms.
• Monitor live campaigns and make timely adjustments to improve performance.
• Use AI tools to support campaign planning and set-up.
• Test audiences, messages and formats to learn what performs best.
• Support the promotion of our dealer network.

Performance and reporting

• Set up and track KPIs for paid and organic content.
• Analyse the performance of our organic social media and identify opportunities to grow reach and engagement.
• Produce accurate, timely reports on campaign performance.
• Turn data into clear, practical recommendations.
• Work closely with the content and social media team to shape what we create and where we publish it.
• Support colleagues producing search content with paid search and audience insight.
• Bring fresh ideas and new approaches, backed by evidence.
• Support colleagues across the business when required.
• Stay up to date with platform changes and advertising best practice.

About You

• Strong numerical ability, with confidence handling, analysing and interpreting large data sets.
• Advanced spreadsheet skills (Microsoft Excel or equivalent), including formulas, pivot tables and charts.
• Excellent attention to detail, maintained when working under pressure and to tight deadlines.
• Excellent written communication, with the ability to present data clearly to a range of audiences.
• Confidence to question existing approaches and put forward new ideas, supported by evidence.
• A creative approach to problem-solving and an understanding of what makes content engaging.
• Confident using AI tools to speed up planning, analysis and campaign set-up.
• Experience planning and managing Meta (Facebook and Instagram) advertising campaigns.
• Experience with LinkedIn Ads, Google Ads, YouTube or TikTok advertising.
• Working knowledge of Google Analytics 4 (GA4) or similar analytics tools.
• Relevant qualifications or certifications, such as Meta Blueprint, Google Ads or CIM.

If you meet most, but not all, of the desirable criteria, we would still encourage you to apply.

Location and Hours

This is a full-time, permanent, office-based role at our Boundary Park site in Deeside. Occasional weekend and evening monitoring of live campaigns may be required.

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