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- Tasks: Drive growth strategies and manage the full funnel for a new research product.
- Company: Join IFIS Publishing, a mission-driven educational charity in the food sciences.
- Benefits: Gain hands-on experience, competitive salary, and a supportive team environment.
- Why this job: Shape marketing strategies and see your impact on a brand-new product.
- Qualifications: 3+ years in digital marketing or growth roles; strong analytical and communication skills.
- Other info: Flexible hybrid working and commitment to diversity and inclusion.
The predicted salary is between 30000 - 42000 £ per year.
Location: Wokingham, UK (Hybrid – 1 day/week in office; remote working considered)
Organisation: IFIS Publishing
Hours: Fulltime, 37 hours per week
About IFIS Publishing: IFIS Publishing is an educational charity and not-for-profit publisher dedicated to advancing the sciences of food. Since 1968, we have supported researchers, librarians, students, and industry scientists worldwide through trusted, high-quality information products.
The Opportunity: We’re looking for a Product & Revenue Growth Specialist to play a pivotal role in launching and scaling FSTA Insights+, our new research intelligence product for the food and nutrition community. This is a great opportunity for someone ready to step into a commercial, product-centred, and revenue-generating role – ideal for a marketer eager to gain sales experience, or a growth specialist excited to own a full funnel for the first time. You’ll experiment, learn fast, and close business for Insights+, then apply those learnings to shape early-funnel growth programmes for our established database products.
A Snapshot of What You’ll Do:
- Develop and execute data-driven growth strategies across awareness, acquisition, nurturing, and sales conversion, prioritising high-impact opportunities for revenue growth.
- Drive commercial growth for FSTA Insights+, using continuous experimentation across messaging, segmentation, channels, and offers to generate demand and close new business.
- Own the full funnel for FSTA Insights+, from building awareness through to lead generation, nurturing, qualification, closing opportunities, and managing upsells.
- Design early-funnel campaigns and nurture journeys for established database products (FSTA, NutriHealth), advancing leads to SQL stage before handover to the Sales team.
- Execute organic and paid growth activities – including social media, email marketing, content repurposing, and selective paid channels (e.g., LinkedIn Ads, Google Search) – to drive awareness, demand, and engagement.
- Run CRO and A/B testing initiatives, optimising landing pages and product pages to improve conversion rates across key segments.
- Design and manage lifecycle and retention journeys, incorporating personalisation, dynamic content, and automated workflows to improve progression through the funnel.
- Manage the full Insights+ pipeline in HubSpot, including forecasting, reporting, revenue attribution, and dashboard creation.
- Build automations, segments, and dashboards to streamline lead-to-SQL conversion and provide actionable insights across product lines.
- Capture and analyse commercial insights from experiments, market behaviour, and customer interactions to refine targeting, messaging, objection handling, and sector prioritisation.
- Collaborate closely with Sales to align qualification criteria, lead routing, and follow-up processes.
- Work collaboratively with internal teams and external partners; for example, on nurturing strategies, onboarding resources, and sales enablement materials, ensuring campaigns support ongoing nurturing and contribute directly to revenue progression.
- Own performance analytics and forecasting, tracking pipeline velocity, conversion metrics, and campaign effectiveness to inform decision-making and revenue acceleration.
What You’ll Bring to the Role:
- 3+ years of experience in digital marketing, growth, or commercially-focused roles (B2B preferred).
- Track record of executing data-driven multi-channel campaigns, including using A/B testing, email automation, and personalisation.
- Hands-on experience and confidence with marketing tools such as Canva, Google Analytics, and HubSpot (Marketing Pro, Sales Pro and Reporting dashboard).
- Strong understanding of acquisition funnels, customer journeys, lifecycle marketing, UX principles and conversion psychology.
- Strong understanding of GDPR requirements and commitment to compliance.
- Comfortable delivering demos and engaging with prospects via phone, video, and in person.
- Great data management and file management.
- Willingness to travel occasionally within the UK.
Characteristics:
- Works well independently and is also a team player.
- Strategic thinker with strong execution skills.
- Curious and creative problem-solver who identifies growth opportunities, experiments, learns and shares discoveries.
- Analytical, results-oriented and comfortable working with revenue targets, KPIs and performance metrics.
- Adaptable, proactive and collaborative cross-functionally and with external partners.
- Excellent attention to detail and organisational skills.
- Strong communication and storytelling skills.
Why This is a Great Role:
- Build your skills across both marketing and sales, gaining hands-on experience, real responsibility, and the support you need to keep growing.
- Drive the full funnel from awareness through to conversion, giving you meaningful ownership and the chance to see your work make a visible, measurable difference.
- Shape the go-to-market strategy for a brand-new product, with the freedom to test, learn, and experiment, then apply those insights across our well-established global products.
- Work cross-functionally and see the direct impact of your decisions, ideas, and experiments without layers of hierarchy.
- Join a genuinely supportive, mission-driven team. We’re a not-for-profit publisher and educational charity made up of lovely, dedicated people who believe deeply in our purpose and the impact of our work.
How to Apply: Please send your CV and a short cover letter to Claire Peggs, HR & Admin Manager, c.peggs@ifis.org by 28 February 2026.
Product & Revenue Growth Specialist in Winnersh employer: IFIS Publishing
Contact Detail:
IFIS Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product & Revenue Growth Specialist in Winnersh
✨Tip Number 1
Get to know the company inside out! Research IFIS Publishing, their mission, and their products. This way, when you get that interview, you can show them you're not just another candidate – you’re genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for your interview by practising common questions and crafting your own stories that highlight your skills. Think about how your experience aligns with the role of Product & Revenue Growth Specialist – be ready to share specific examples!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’d be a perfect fit for the team.
We think you need these skills to ace Product & Revenue Growth Specialist in Winnersh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product & Revenue Growth Specialist role. Highlight relevant experience in digital marketing and growth strategies, and don’t forget to showcase any hands-on experience with tools like HubSpot and Google Analytics.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re excited about this role and how your skills align with our mission at IFIS Publishing. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and execute successful campaigns. Numbers speak volumes, so include metrics where possible to back up your claims.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at IFIS Publishing
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand FSTA Insights+ and its role in the food and nutrition community. Familiarise yourself with its features, benefits, and how it stands out from competitors. This will help you articulate your ideas on how to drive growth effectively.
✨Showcase Your Data-Driven Mindset
Prepare examples of past campaigns where you've used data to inform decisions. Be ready to discuss A/B testing, customer journeys, and how you've optimised conversion rates. This will demonstrate your analytical skills and your ability to execute data-driven strategies.
✨Demonstrate Collaboration Skills
Since this role involves working closely with sales and other teams, think of instances where you've successfully collaborated on projects. Highlight your communication skills and how you’ve contributed to team success, as this will show you're a great fit for their supportive culture.
✨Prepare Questions That Show Your Curiosity
At the end of the interview, ask insightful questions about their growth strategies or how they measure success for FSTA Insights+. This not only shows your genuine interest in the role but also your strategic thinking and eagerness to contribute to their mission.
