At a Glance
- Tasks: Drive fundraising efforts for animal welfare through innovative strategies and face-to-face engagement.
- Company: Join IFAW, a passionate organisation dedicated to animal welfare and conservation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to justice and equity.
- Why this job: Make a real difference in animal welfare while developing your fundraising skills.
- Qualifications: 5-7 years of experience in fundraising and project management required.
The predicted salary is between 30000 - 40000 £ per year.
The Direct Marketing Fundraiser will contribute directly to two essential fundraising streams at IFAW: Face to Face Acquisition and Donor Direct Mail, along with new fundraising channels as identified. The person in this role is an enthusiastic fundraising professional who thrives in a fast-paced environment and is passionate about making a difference in animal welfare and conservation. They have experience in Face-to-Face fundraising and enjoy working with the public. Additionally, they are excited to develop innovative donor contact strategies and explore new giving channels. Above all, they are motivated by doing meaningful work for a great cause.
Role and Responsibilities
- Donor Direct Mail: In support of the Director of Annual Giving, provide and keep current an analysis of direct mail appeals for various donor giving levels. Initiate and execute multi-channel integration approaches for direct mail donors to reduce cost and improve stewardship. Collaborate with Digital fundraising to craft strategy that integrates all IFAW’s one-time donors. Become proficient with IFAW’s analysis tools, analyse, and recommend shifts in strategy. Collaborate with IFAW’s Director of Prospect Research to enhance traditional analysis and recommend strategy shifts accordingly.
- Donor Segmentation: In support of the Fundraising Segmentation Manager and others, support the decision-making for each marketing appeal ensuring effective and efficient donor communication. Make sure the right donor gets the right message at the right time. Continuously review results and costs to inform future appeals. Provide backup expertise to the Segmentation Manager.
- Face to Face Acquisition (US): In support of the Director of New Donor Engagement, develop the pitch and training materials for IFAW’s face-to-face fundraising in four countries. Collaborate with Face-to-Face agencies to drive the best acquisition and retention metrics. Assist with and conduct training sessions for agency staff, ensuring alignment with IFAW’s brand voice, values, and campaign goals. Support with invoices, tracking, and monthly financial forecasting. Proactively identify opportunities to improve campaign metrics through testing, innovation, and cross-market insight. Stay current with global best practices for face-to-face fundraising. Provide additional fundraising support as requested.
- As requested, support the DVP of Direct Marketing with new and emerging fundraising channels, providing analysis and recommendations and assisting with launch. As time allows, support any of the Direct Marketing Fundraising directors, and the DVP of Direct Marketing, with projects as needed.
Qualifications and Educational Requirements
- Five to seven years’ comparable experience in a professional office environment.
- A passion for fundraising and direct marketing.
- Demonstrated project management experience, including a track record of seeing projects through from beginning to completion.
- Pragmatic, self-motivated, and composed under pressure with professional acumen.
- Superior planning and organisational skills and ability to manage logistics and communications in a fast-paced environment.
- Ability to work independently with minimal supervision and to problem solve with little guidance.
- Excellent verbal and written communication skills, including strong synthesis abilities.
- Excellent interpersonal skills and teamwork principles.
- Experience using a CRM.
Nice to Have
- A strong commitment to IFAW’s mission; interest in animal welfare and conservation.
- Experience using project management software like Asana.
- Advanced Excel skills, including understanding of pivot tables and other complex spreadsheet functions.
At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.
Direct Marketing Fundraiser employer: IFAW
At IFAW, we pride ourselves on being an exceptional employer that champions animal welfare and conservation. Our dynamic work culture fosters innovation and collaboration, providing employees with ample opportunities for professional growth and development. Located in a vibrant community, we offer a supportive environment where passionate individuals can thrive while making a meaningful impact on the world.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Marketing Fundraiser
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like IFAW.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of IFAW, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at IFAW. It’s all about being visible and passionate!
We think you need these skills to ace Direct Marketing Fundraiser
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that IFAW supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of IFAW. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Direct Marketing Fundraiser role at IFAW. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at IFAW
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of IFAW. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at IFAW.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for IFAW. This shows you're not only a lone wolf but a team player with valuable connections.
