At a Glance
- Tasks: Lead digital marketing strategies across paid media, social commerce, and performance metrics.
- Company: Dynamic brand commerce agency in Altrincham with a collaborative culture.
- Benefits: Flexible working, 25 days annual leave, health contributions, and personal development opportunities.
- Other info: Join a growing agency with exciting clients and a vibrant team atmosphere.
- Why this job: Make a real impact by driving brand performance and leading a passionate digital team.
- Qualifications: 5+ years in paid media, strong leadership skills, and hands-on platform experience.
The predicted salary is between 45000 - 55000 € per year.
This is the digital lead seat at IF. You’ll own paid, performance and social commerce across the agency — the full digital picture, not just one corner of it.
Day-to-day, that means running paid media across Meta, TikTok, Google and beyond, growing our clients’ organic social channels, and scaling their TikTok Shops as a genuine commercial channel. You’ll sit alongside Jo shaping how brand and performance come together, lead the digital team, and front the performance conversations with clients.
It’s hands-on. You’ll be in the platforms, reading the numbers, making the calls. If you want a role where you stay out of the detail and direct from a distance, this isn’t it.
It’s a maternity cover. But we’d rather be upfront: if the right person comes in and makes the seat their own, we want to keep them. The role, the clients and the agency are all growing.
You’ll need to be able to:
- Own the numbers: daily, weekly, monthly performance across paid media, organic social and social commerce. No surprises, no fluff — you know what’s working and what isn’t before anyone asks.
- Run paid properly: budget strategy, planning and optimisation across Meta, TikTok, Google and the wider paid stack — tied to client KPIs and protective of every pound spent.
- Lead awareness and acquisition: joined-up paid and organic social campaigns that actually move the needle, not two teams working past each other.
- Grow social commerce: scale our clients’ TikTok Shops through shop optimisations, affiliates, shoppable content and paid. A real strength of the agency — and a channel you’ll be expected to push further.
- Front the client conversation: monthly performance updates that land. Confidence, clarity, what’s working, what’s next. Clients trust you because you tell them the truth.
- Lead the digital team: support Jo in keeping momentum up, developing the team, and making sure paid, social and commerce pull in the same direction.
- Keep the plates spinning: own the marketing calendar across clients. Multiple brands, multiple plans, nothing dropped.
- Brief creative well: TikToks, Reels, social content, paid assets — good briefs in, good work out. You know the difference between a brief that sets creative free and one that hamstrings it.
THE TICK BOX STUFF:
- 5+ years in paid media and performance marketing, with real hands-on platform experience — not just oversight.
- Strong across the full paid stack: Meta and TikTok essential, Google and programmatic a real plus.
- Solid organic social experience — you understand it, you can brief it, you can measure it.
- Social commerce or TikTok Shop experience a genuine bonus — or deep affiliate/marketplace experience you’ll transfer fast.
- Agency-side experience — you know how to juggle multiple brands without the wheels coming off.
- Confident in front of clients, especially on the hard numbers — you own the story, good or bad.
- Some team leadership or mentoring experience — you don’t need a big title, but you’ve brought people up with you before.
- Comfortable working alongside creative — you see performance and brand as the same job.
- The commute to Altrincham is no bother.
WHAT’S IN IT FOR YOU?
- Flexi-working: 60:40(ish) in our swanky Altrincham office
- Annual leave: 25 days from day one, rising a day per year to a max of 30 (if continue after mat cover).
- Health & wellbeing: we’ll contribute toward your gym, meditation app, or nail appointment. Whatever brings you inner peace.
- Team socials: funded fun for everyone, once a quarter.
- Personal development: never stop learning. On us. Annual personal training and development programme.
- Good stuff day: once a year, we do good, together.
- Tuck shop: a fully-stocked, fully-free trolley of good (and not so) stuff.
- The right tool for the job: your very own MacBook Air.
- Friday free at three: after all, what are Fridays made for?
WHO ARE IF.?
We’re a brand commerce agency based in Altrincham. Twenty years in, and an official TikTok Shop Partner, we believe brand and performance should work together — not sit in different rooms — and everything we do runs through our Shift > Engage > Convert framework.
We work with brands like Faith in Nature, YHA, Knowsley Safari, Marston’s, Freshpet and Kärcher. Some for over a decade. That’s not an accident — it’s because we do the work properly, tell clients when there’s a better way of doing something, and back brand thinking with commercial results.
If that sounds like your kind of place, we’d like to hear from you.
Digital Marketing Lead in Derby employer: IF.
At IF, we pride ourselves on being an exceptional employer, offering a vibrant work culture in our modern Altrincham office. With flexible working arrangements, generous annual leave, and a strong focus on personal development, we empower our employees to thrive both professionally and personally. Join us to lead innovative digital marketing strategies while enjoying team socials and a supportive environment that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Derby
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on a job or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. When you apply through our website, include links to your best campaigns or projects to really grab attention.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their clients, and come armed with questions that show you’re genuinely interested. We love candidates who can engage in meaningful conversations about performance and brand.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team.
We think you need these skills to ace Digital Marketing Lead in Derby
Some tips for your application 🫡
Show Your Numbers Game:When you're writing your application, make sure to highlight your experience with numbers. We want to see how you've owned performance metrics in the past and what strategies you've used to optimise campaigns. Be specific about the platforms you've worked on!
Be Hands-On:We love candidates who are ready to roll up their sleeves! In your application, share examples of how you've been involved in the nitty-gritty of digital marketing. Whether it's running paid media or managing social commerce, let us know how you get into the detail.
Client Conversations Matter:Your ability to communicate clearly with clients is key. In your written application, mention any experiences where you've had to present performance updates or lead discussions. We want to know how you build trust and convey important information effectively.
Creative Briefing Skills:Don't forget to touch on your creative side! Talk about how you've briefed creative teams in the past and the impact it had on the final output. We’re looking for someone who understands the balance between performance and creativity, so show us what you've got!
How to prepare for a job interview at IF.
✨Know Your Numbers
As a Digital Marketing Lead, you'll need to own the numbers. Before your interview, brush up on key performance metrics related to paid media and organic social. Be ready to discuss how you've used data to drive decisions and optimise campaigns in the past.
✨Showcase Your Hands-On Experience
This role is all about being hands-on with platforms like Meta, TikTok, and Google. Prepare specific examples of campaigns you've run, detailing your budget strategies and optimisation techniques. Highlight your direct involvement rather than just oversight.
✨Lead with Confidence
You'll be fronting client conversations, so practice articulating your thoughts clearly and confidently. Think about how you can present both successes and challenges in a way that builds trust. Role-play with a friend if needed!
✨Creative Briefing Skills
Since you'll be briefing creatives for TikToks, Reels, and other content, come prepared with examples of effective briefs you've written. Discuss what makes a brief successful and how it impacts the final output. This will show your understanding of the creative process.
