At a Glance
- Tasks: Lead global demand generation and create impactful marketing campaigns.
- Company: IES, a pioneering climate tech company focused on energy-efficient buildings.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and data-driven decision making.
- Why this job: Join a team at the forefront of innovation in sustainable building technology.
- Qualifications: Experience in marketing strategy and a passion for driving customer engagement.
The predicted salary is between 50000 - 70000 £ per year.
IES is a global climate tech company delivering world leading, physics-based software and solutions that empower designers, engineers and operators to create and maintain energy efficient buildings. Over the last 30+ years, we have built a solid reputation as the leading global innovator in integrated performance-based analysis and we're now home to the most advanced building physics analytics team in the world. Our innovative software solutions and expert consultancy services empower designers, engineers, building owners and operators to deliver more efficient, comfortable and sustainable buildings through design, retrofit and operation. Our dedicated Research and Innovation team ensures our technology and industry expertise remains best-in-class and at the forefront of innovation.
The Role
We are looking for a Head of Acquisition Marketing to lead demand generation across our global markets, driving net new pipeline and supporting our transition to a SaaS focused growth model. This is a hands on, commercially focused role that sits at the centre of our new business strategy, owning the programmes, campaigns and channels that attract and convert new customers. You will work closely with sales, SDR and marketing teams to ensure consistent pipeline growth and high-quality lead generation across regions.
Key Responsibilities
- Own and deliver global demand generation strategy aligned to pipeline growth targets.
- Design and execute multi-channel campaigns across paid media, email, SEO, webinars and events.
- Build and optimise lead journeys from first touch through to MQL and SQL conversion.
- Work closely with SDR and sales teams to ensure effective lead handover and follow up.
- Manage marketing sourced pipeline performance including MQL targets and conversion rates.
- Analyse funnel performance and identify optimisation opportunities.
- Develop and execute account-based marketing programmes for target accounts.
- Align campaign messaging with product marketing to ensure relevance.
- Use Salesforce and Pardot to track and optimise performance.
- Contribute to marketing planning with a data led approach.
Head of Acquisition Marketing employer: IES Ltd.
IES is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the climate tech sector. With a strong commitment to employee growth, we provide ample opportunities for professional development and advancement, all while working in a cutting-edge environment dedicated to creating sustainable solutions. Our global presence ensures that you will be part of a diverse team, driving impactful change in energy efficiency and building performance.
