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- Tasks: Lead AI-powered search initiatives for iconic brands like Rolls-Royce and Vodafone.
- Company: Join IDX, a dynamic communications company with a global presence.
- Benefits: Enjoy health cash plans, ongoing training, and a fun, fast-paced work environment.
- Why this job: Make a real impact in the evolving world of AI and digital visibility.
- Qualifications: Experience in technical SEO or AEO, with strong communication skills.
- Other info: Be part of a collaborative team that values diversity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Join IDX as our first Head of AEO and be the driving force behind our clients’ success in AI-powered search, turning structured data and content into measurable visibility across top answer engines.
Why Join IDX?
- Not Just Any Brands: See your work come to life for iconic brands like Rolls‑Royce, Vodafone and Bupa.
- Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress.
- Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment.
- Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide.
- Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling!
- Global Presence: We Get It Done morning, day and night with offices across multiple time-zones!
The Gig
As our Answer Engine Optimisation (AEO) Lead (UK), you’ll own the hands‑on delivery of AEO programmes across our global client base, from technical audits and schema implementation to structured content strategy and AI visibility reporting. You’ll be the go‑to expert driving how brands appear across ChatGPT, Perplexity, Gemini, and other AI‑driven search and discovery engines. Working alongside our Global Head of Performance Marketing and Data & Technical teams in the UK, India, and US, you’ll lead the implementation of scalable AEO frameworks, guiding both internal teams and clients through the fast‑evolving landscape of AI‑powered visibility.
What You'll Be Doing
- Leading the day‑to‑day delivery of AEO programmes — from initial technical audits to structured data implementation, testing, and reporting.
- Translating client briefs into executable AEO plans, including entity mapping, schema markup, content optimisation, and tracking setup.
- Managing and improving the crawlability, indexation, and Knowledge Graph visibility of client domains through structured data and E‑E‑A‑T alignment.
- Collaborating closely with SEO, Data, and Content teams to ensure AEO initiatives integrate seamlessly with wider organic and paid strategies.
- Running experiments to improve performance across AI answer engines (ChatGPT, Perplexity, Gemini, Claude), tracking coverage and entity recognition growth.
- Building and maintaining AEO process documentation, templates, and SOPs to ensure scalable, repeatable delivery across markets.
- Reporting on AEO performance, including visibility share, structured data coverage, and AI citation tracking, translating complex insights into simple narratives.
- Supporting new business and thought leadership through AEO insights, case studies, and pitch contributions that demonstrate tangible performance uplift.
- Coaching and mentoring delivery teams to strengthen AEO capability and awareness across the agency.
About You
- Proven experience in hands‑on technical SEO or AEO delivery, not just strategy — you’re comfortable implementing schema, running audits, and testing structured content.
- Deep understanding of AEO, entity‑based SEO, and how AI engines surface and prioritise content across emerging answer ecosystems.
- Familiarity with key tools and data sources: Google Search Console, Schema.org, Screaming Frog, Semrush, and entity recognition APIs.
- Strong understanding of E‑E‑A‑T, structured data standards, and how to measure AI visibility through emerging datasets and APIs.
- Confident working across multi‑market client portfolios with distributed teams and external partners.
- Excellent communicator able to simplify technical concepts for non‑technical audiences and build trust with senior stakeholders.
- A self‑starter who enjoys testing, learning, and evolving best practice in a rapidly changing space.
- Equally strategic and practical — you can zoom out to define the AEO roadmap but thrive most when implementing, testing, and seeing measurable results.
About Us
IDX isn't your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award‑winning communication solutions are seen by billions every month across a global audience. We seek The Bold. Shatter expectations, push boundaries – that’s the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home. Be BOLD – Own Your Story at IDX.
An Inclusive Workplace
IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all. Not sure you meet every requirement? We’d still love to hear from you. Studies show that people from underrepresented groups often don’t apply unless they meet every qualification. We know that no candidate is perfect, and we value diverse backgrounds and experiences. If you need any support or adjustments during the hiring process, just let us know — we’re happy to help.
Head of AEO/SEO in London employer: IDX
Contact Detail:
IDX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of AEO/SEO in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of AEO/SEO in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of AEO/SEO role. Highlight your hands-on experience with technical SEO and AEO, and don’t forget to mention any iconic brands you've worked with!
Show Off Your Skills: We want to see your expertise in action! Include specific examples of how you've implemented schema, run audits, or improved visibility for clients. The more tangible results you can share, the better!
Keep It Clear and Concise: When writing your application, aim for clarity. Use straightforward language to explain complex concepts, especially if you're discussing technical details. Remember, we love a good story, but keep it relevant!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at IDX.
How to prepare for a job interview at IDX
✨Know Your AEO Inside Out
Make sure you’re well-versed in Answer Engine Optimisation (AEO) principles. Brush up on your technical SEO skills, especially schema implementation and structured data strategies. Be ready to discuss how you’ve successfully delivered AEO programmes in the past.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to share examples of how you’ve collaborated effectively in previous positions. Highlight your experience in managing multi-market client portfolios and how you’ve built trust with stakeholders.
✨Demonstrate Your Analytical Skills
Familiarise yourself with key tools like Google Search Console and Semrush. Be ready to discuss how you’ve used these tools to track performance and improve visibility. Prepare to explain complex insights in a way that’s easy for non-technical audiences to understand.
✨Be Bold and Authentic
IDX values boldness and innovation, so don’t be afraid to showcase your unique perspective. Share your ideas on how to push boundaries in AEO and SEO. Show them you’re not just a strategist but also someone who enjoys testing and evolving best practices.
