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- Tasks: Create engaging marketing content and campaigns that drive sales and captivate clients.
- Company: Join a dynamic marketing team in a forward-thinking company.
- Benefits: Enjoy comprehensive healthcare, pension contributions, and a collaborative work environment.
- Other info: Opportunity to grow your skills in a fast-paced, innovative setting.
- Why this job: Make a real impact by connecting marketing strategies with sales execution.
- Qualifications: Bachelor's degree in marketing or related field; 2-3 years of relevant experience.
The predicted salary is between 28800 - 48000 £ per year.
The role: We are looking for a Marketing Specialist who can seamlessly connect marketing strategy with sales execution. In this role, you will develop high-impact content, tools, and campaigns that elevate our brand, energize our sales team, and captivate existing and prospective clients. Part of a small marketing team, you will translate market insights into compelling assets that accelerate the buyer journey, strengthen client engagement, and fuel measurable revenue growth. The ideal candidate blends creative marketing instinct with a strong grasp of the sales funnel, ensuring every initiative is crafted to build pipeline and drive results.
Key responsibilities
- Develop thought leadership, client education, and brand-focused content that resonates with target audiences.
- Optimize content for SEO and AI-driven search to maximize reach.
- Create sales materials, including pitch decks, product sheets, case studies, and proposal templates, to empower the sales team and accelerate the buyer journey.
- Build targeted ABM campaigns and content for high-value accounts, supporting sales in creating personalized, impactful messaging.
- Drive marketing initiatives for conferences, webinars, and other events, from strategy and promotion to event management, ensuring maximum engagement, lead generation, and brand impact.
- Plan and execute multi-channel campaigns across email, social media, landing pages, and digital channels to drive awareness, engagement, and conversions.
- Track campaign performance, measure impact, and iterate to continuously improve engagement, pipeline, and revenue outcomes.
- Partner with sales, product, and other teams to ensure campaigns, messaging, and content strategies are aligned and impactful.
Qualifications & skills
- Education: Bachelor’s degree in marketing, communications, business, or a related field.
- Experience: 2–3 years of experience in marketing, sales enablement, or a hybrid role.
- Strong content creation and copywriting skills.
- Some understanding of sales processes, pipeline management, and lead nurturing.
- Desirable: experience with CRM and marketing automation platforms (e.g., HubSpot).
- Other necessary skills: Excellent communication, project management, and collaboration skills.
- Strategic thinking and ability to link marketing initiatives to revenue outcomes.
- Strong organizational skills to manage multiple projects simultaneously.
- Analytical mindset to measure content and campaign effectiveness.
- Ability to simplify complex concepts for sales and external audiences.
Healthcare coverage: Comprehensive medical insurance.
Pension: 8% total contribution (employer, employee, and tax relief) through NEST.
EEO & compliance statement: We are an Equal Opportunity Employer. Applicants must be legally authorized to work in the UK. The successful candidate will adhere to strict industry compliance protocols to protect confidential or non-public information in all expert interactions.
Marketing Specialist - UK in London employer: IDR
Contact Detail:
IDR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist - UK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content, campaigns, and any sales materials you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can help elevate their brand. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Marketing Specialist - UK in London
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine! We want to see how you can develop high-impact content that resonates with target audiences. Use engaging language and showcase your unique style to captivate us right from the start.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and sales enablement. We’re looking for someone who understands the sales funnel, so connect your past roles to the responsibilities outlined in the job description. This will help us see how you fit into our team!
Be Data-Driven: We love a good analytical mindset! In your application, mention any experience you have with measuring campaign effectiveness or optimising content for SEO. Show us how you’ve used data to drive results in your previous roles – it’ll make you stand out!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we’re all about!
How to prepare for a job interview at IDR
✨Know Your Marketing Fundamentals
Brush up on your marketing principles, especially those related to content creation and the sales funnel. Be ready to discuss how you can connect marketing strategies with sales execution, as this is crucial for the role.
✨Showcase Your Creativity
Prepare examples of high-impact content or campaigns you've developed in the past. Highlight your ability to create engaging materials that resonate with target audiences, as this will demonstrate your fit for the role.
✨Understand the Sales Process
Familiarise yourself with basic sales processes and pipeline management. Be prepared to discuss how your marketing initiatives can drive results and support the sales team in their efforts.
✨Be Data-Driven
Come equipped with insights on how you've tracked campaign performance in previous roles. Discuss any analytical tools you've used to measure effectiveness, as this will show your ability to iterate and improve marketing strategies.