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- Tasks: Create impactful marketing content and campaigns that drive sales and engage clients.
- Company: Join a fast-growing global expert network with a vibrant team culture.
- Benefits: Enjoy comprehensive healthcare, generous leave, and a solid pension plan.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Make a real difference in marketing while working with innovative strategies and tools.
- Qualifications: Degree in marketing or related field; 2-3 years of relevant experience.
The predicted salary is between 28800 - 48000 £ per year.
About IDR: Founded in 2020, IDR is a global expert network delivering fast, reliable, and cost-effective insights through a vetted pool of experts. With 250+ employees across 7 global offices, IDR operates 24/7 and is trusted by leading brands worldwide.
The role: We are looking for a Marketing Specialist who can seamlessly connect marketing strategy with sales execution. In this role, you will develop high-impact content, tools, and campaigns that elevate our brand, energise our sales team, and captivate existing and prospective clients. Part of a small marketing team, you will translate market insights into compelling assets that accelerate the buyer journey, strengthen client engagement, and fuel measurable revenue growth. The ideal candidate blends creative marketing instinct with a strong grasp of the sales funnel, ensuring every initiative is crafted to build a pipeline and drive results.
Key responsibilities:
- Develop thought leadership, client education, and brand-focused content that resonates with target audiences.
- Optimise content for SEO and AI-driven search to maximise reach.
- Create sales materials, including pitch decks, product sheets, case studies, and proposal templates, to empower the sales team and accelerate the buyer journey.
- Build targeted ABM campaigns and content for high-value accounts, supporting sales in creating personalised, impactful messaging.
- Drive marketing initiatives for conferences, webinars, and other events, from strategy and promotion to event management, ensuring maximum engagement, lead generation, and brand impact.
- Plan and execute multi-channel campaigns across email, social media, landing pages, and digital channels to drive awareness, engagement, and conversions.
- Track campaign performance, measure impact, and iterate to continuously improve engagement, pipeline, and revenue outcomes.
- Partner with sales, product, and other teams to ensure campaigns, messaging, and content strategies are aligned and impactful.
Qualifications & skills:
- Bachelor's degree in marketing, communications, business, or a related field.
- 2–3 years of experience in marketing, sales enablement, or a hybrid role.
- Strong content creation and copywriting skills.
- Some understanding of sales processes, pipeline management, and lead nurturing.
- Desirable: experience with CRM and marketing automation platforms (e.g., HubSpot).
- Excellent communication, project management, and collaboration skills.
- Strategic thinking and ability to link marketing initiatives to revenue outcomes.
- Strong organisational skills to manage multiple projects simultaneously.
- Analytical mindset to measure content and campaign effectiveness.
- Ability to simplify complex concepts for sales and external audiences.
Compensation & benefits:
- Healthcare coverage: Comprehensive medical insurance.
- Pension: 8% total contribution (employer, employee, and tax relief) through NEST.
- Leave: 25 vacation days, plus UK public holidays.
Marketing Specialist in London employer: IDR
Contact Detail:
IDR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content and campaigns. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it shows you’re genuinely interested in joining our team at IDR.
We think you need these skills to ace Marketing Specialist in London
Some tips for your application 🫡
Show Your Creative Side: When applying for the Marketing Specialist role, let your creativity shine through! Use your application to showcase your unique approach to marketing and how you can elevate our brand. Remember, we love innovative ideas!
Tailor Your Content: Make sure to tailor your CV and cover letter to highlight relevant experience in content creation and sales enablement. We want to see how your skills align with our needs, so don’t hold back on those specific examples!
Keep It Clear and Concise: While we appreciate detail, clarity is key! Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your qualifications at a glance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at IDR
✨Know Your Stuff
Before the interview, dive deep into IDR's mission and values. Understand their approach to marketing and how they connect with sales. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on. Highlight your creative process and how you developed content that resonated with target audiences. Be ready to discuss how you can bring that creativity to IDR.
✨Speak the Sales Language
Brush up on your understanding of the sales funnel and lead nurturing. Be prepared to discuss how your marketing strategies can directly impact sales outcomes. This will demonstrate that you can bridge the gap between marketing and sales effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about their current marketing initiatives or how they measure campaign success. This shows your interest in the role and helps you gauge if IDR is the right fit for you.