At a Glance
- Tasks: Lead impactful B2B marketing campaigns and manage exciting events for the education sector.
- Company: Join IDP, a global leader in international education services with a diverse team.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Fast-paced role with exposure to multiple education markets and career advancement.
- Why this job: Make a real difference in students' lives while shaping marketing strategies.
- Qualifications: Experience in B2B marketing and event management, with strong communication skills.
The predicted salary is between 34650 - 42350 £ per year.
About IDP
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research.
An Australian-listed company, we operate in more than 50 countries around the world.
About IDP
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research.
An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds.
Proudly customer-first, our expert people are powered by global technology.
Together, we offer unmatched services, helping local dreams become realities, all over the world.
- Learn more at
- Role purpose
Are you a marketing professional who thrives on creating impactful campaigns, delivering high impact sector events and building strong stakeholder relationships?
- IDP
- , we're looking for a
Marketing and Events Manager (B2B) to deliver B2B marketing activity across our UK Domestic and UK International portfolios, including Whatuni, Complete University Guide, Student Placement and IELTS.
This is an exciting
12-month fixed-term opportunity where you'll lead integrated marketing campaigns, manage high-profile events and webinars, and help strengthen IDP's position as a trusted partner to the Higher Education sector.
- What You'll Be Doing
- Plan and deliver integrated B2B marketing campaigns aligned to commercial objectives and sector priorities.
- Manage marketing activity across email, CRM, social media, webinars, and digital channels.
- Translate IDP research, student data and market insight into relevant B2B campaigns and content for university audiences.
- Deliver engaging sector-facing events, webinars, and partner engagement activities.
- Play a leading role in delivering flagship events including the Whatuni Student Choice Awards and IDP Insights Forum.
- Collaborate with product, client, and global marketing teams to ensure campaigns are audience-focused and commercially relevant.
- Manage event logistics including supplier coordination, speaker management, content scheduling, and attendee communications.
- Track campaign and event performance, providing insights and recommendations for continuous improvement.
- Support management of Linked In content planning, scheduling, and performance reporting.
- Maintain CRM data quality and campaign setup through Hub Spot.
Why Join Us?
- Play a key role in shaping marketing activity across IDP's UK Domestic and International portfolios
- Deliver events and campaigns that influence universities, partners, and sector stakeholders.
- Work alongside a collaborative and experienced B2B marketing team.
- Gain exposure to multiple product portfolios across domestic and international education markets.
- Make a meaningful impact in an organisation that helps students and institutions achieve their goals.
What We're Looking For
- Experience delivering successful B2B marketing campaigns.
- Proven event management experience, including webinars, conferences, and stakeholder events.
- Strong understanding of digital marketing channels and campaign execution.
- Experience using CRM platforms such as Hub Spot for campaign and event delivery, including audience segmentation, invitations, registrations and attendee communications.
Excellent communication and stakeholder management skills.
- Strong project management and organisational abilities.
- Commercially minded, with an understanding of how marketing contributes to engagement, retention, and revenue growth.
- Ability to manage multiple projects and priorities in a fast-paced environment and confidently take ownership from planning through to delivery.
- Desired (Not Essential)
- Experience within Higher Education, education services, or a related sector.
- Knowledge of UK Higher Education trends, policy developments, and market dynamics.
- Experience working with external agencies, suppliers, and event partners.
- Familiarity with data-driven marketing and campaign performance reporting.
Marketing and Events Manager (B2B) in London employer: IDP Education, UK and Ireland
IDP Education is an exceptional employer that champions professional growth and development, particularly for the IELTS Security & Compliance Lead role in vibrant London. With a strong commitment to fostering a collaborative work culture, employees benefit from comprehensive training programs and the opportunity to make a meaningful impact within a global education leader. Join us to be part of a dynamic team that values innovation and integrity in ensuring compliance and security across our network.
Contact Details:
IDP Education, UK and Ireland Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Events Manager (B2B) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing and Events Manager (B2B) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at IDP Education, UK and Ireland from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at IDP Education, UK and Ireland specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at IDP Education, UK and Ireland
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at IDP Education, UK and Ireland, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show IDP Education, UK and Ireland you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure IDP Education, UK and Ireland that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for IDP Education, UK and Ireland, so think on your feet and don't hesitate to showcase your creativity!
