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- Tasks: Lead digital marketing strategies and campaigns for a top geospatial division.
- Company: Join Idox plc, a leader in technology and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and flexible hours.
- Why this job: Make an impact in digital marketing while working with cutting-edge tech.
- Qualifications: Proven experience in digital marketing and strategic campaign management.
- Other info: Great career growth opportunities in a dynamic and supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced and strategic digital marketing professional to lead the digital marketing function for our industry leading geospatial division. You will be a key member of the Geospatial marketing team and instrumental in developing and delivering digital marketing campaigns, fostering brand awareness and increasing customer engagement through various digital channels. Working in a predominantly B2B environment, your work will be pivotal in attracting, converting and retaining a pay-as-you-go user base, while also supporting our Sales team in promoting our DAAS and SAAS offerings. You will manage external PPC and SEO resource, oversee website optimisation and collaborate closely with data, software and digital product leads. Hubspot will be your central platform for campaign planning, execution, social media management, lead nurturing and performance reporting. You will report directly to the Idox Geospatial Division’s Head of Marketing, ensuring that strategic marketing objectives are supported and effectively implemented. This is a full-time hybrid role, with the expectation of attending the Farnborough office at least one day per week. Occasional travel to other offices or external events may also be required.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies related to different digital media and aligned with business objectives.
- Build end-to-end digital marketing capabilities including media planning, search, conversion rate optimisation and analytics.
- Drive brand awareness, customer acquisition, and engagement through digital channels.
- Plan, implement and optimise effective digital marketing campaigns (SEO, email, social media).
- Manage campaign budgets and performance, using data to inform decisions.
- Establish and manage campaign workflows, lead scoring and automation in HubSpot.
- Establish best practices for data-driven marketing and analytics.
We are proud to be a flexible employer enabling effective hybrid working for our employees.
How to apply: Please submit a CV, and a short cover letter (maximum 500 words - including salary expectation, and current remuneration) explaining why you feel you would be suited to this role. Please note successful applicants will need to satisfy the BPSS guidelines (Baseline Personnel Security Standards) which consist of the receipt of satisfactory references covering the last 3 years of employment; an identity check; verification of eligibility to work in the UK; and a Basic Disclosure Check. This is in order to help us make safer recruitment decisions.
As part of the recruitment process, we will collect data about you in a variety of ways including the information you would normally include in a CV or a job application cover letter, or notes made by our recruiting officers during a recruitment interview.
Senior Digital Marketing Manager, Idox Geospatial employer: Idox plc
Contact Detail:
Idox plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager, Idox Geospatial
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Senior Digital Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns. Use real data to highlight your successes and demonstrate how you can drive brand awareness and customer engagement for Idox Geospatial.
✨Tip Number 3
Prepare for the interview by researching Idox Geospatial and its digital marketing strategies. Be ready to discuss how you can enhance their B2B efforts and support the sales team with your expertise in PPC, SEO, and HubSpot.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Idox team and contributing to their innovative digital marketing initiatives.
We think you need these skills to ace Senior Digital Marketing Manager, Idox Geospatial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Manager role. Highlight your experience in digital marketing, especially in B2B environments, and showcase any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Keep it concise (max 500 words) and explain why you're the perfect fit for this role. Don’t forget to mention your salary expectations and current remuneration – we need that info upfront!
Showcase Your Digital Savvy: Since this role involves managing PPC, SEO, and HubSpot, make sure to highlight your expertise in these areas. Share specific examples of how you've used data to drive marketing decisions and improve campaign performance. We love data-driven marketers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Idox Geospatial!
How to prepare for a job interview at Idox plc
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing, especially in B2B environments. Be ready to discuss how you've successfully executed campaigns in the past, particularly using tools like HubSpot for lead nurturing and performance reporting.
✨Showcase Your Analytical Skills
Since this role involves managing campaign budgets and performance, be prepared to talk about how you've used data to inform your marketing decisions. Bring examples of how you've optimised campaigns based on analytics and what results you achieved.
✨Demonstrate Collaboration Experience
This position requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share specific instances where you've worked with sales, data, or product teams to achieve marketing goals.
✨Prepare Questions About Their Strategy
Show your interest in Idox Geospatial by preparing thoughtful questions about their current digital marketing strategies and future goals. This not only demonstrates your enthusiasm but also gives you insight into how you can contribute to their success.