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- Tasks: Lead digital marketing strategies and campaigns for a top geospatial division.
- Company: Idox plc is a leading software provider enhancing productivity across government and industry.
- Benefits: Enjoy flexible working options, including hybrid arrangements and a supportive work-life balance.
- Why this job: Join a collaborative team focused on innovation and making a real impact in the digital space.
- Qualifications: 7+ years in digital marketing with expertise in SEO, PPC, and HubSpot required.
- Other info: This role involves occasional travel and offers a chance to work with a diverse, inclusive team.
The predicted salary is between 36000 - 60000 £ per year.
Senior Digital Marketing Manager, Idox Geospatial
Idox plc Farnborough, England, United Kingdom
Senior Digital Marketing Manager, Idox Geospatial
Idox plc Farnborough, England, United Kingdom
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Senior Digital Marketing Manager, Idox Geospatial
Hybrid – Farnborough
About the role
We are looking for an experienced and strategic digital marketing professional to lead the digital marketing function for our industry leading geospatial division. You will be a key member of the Geospatial marketing team and instrumental in developing and delivering digital marketing campaigns, fostering brand awareness and increasing customer engagement through various digital channels.
Working in a predominantly B2B environment, your work will be pivotal in attracting, converting and retaining a pay-as-you-go user base, while also supporting our Sales team in promoting our DAAS and SAAS offerings.
You will manage external PPC and SEO resource, oversee website optimisation and collaborate closely with data, software and digital product leads.
Hubspot will be your central platform for campaign planning, execution, social media management, lead nurturing and performance reporting. You will report directly to the Idox Geospatial Division’s Head of Marketing, ensuring that strategic marketing objectives are supported and effectively implemented.
This is a full-time hybrid role, with the expectation of attending the Farnborough office at least one day per week. Occasional travel to other offices or external events may also be required.
Key Responsibilities:
• Develop and execute comprehensive digital marketing strategies related to different digital media and aligned with business objectives.
• Build end-to-end digital marketing capabilities including media planning, search, conversion rate optimisation and analytics.
• Drive brand awareness, customer acquisition, and engagement through digital channels.
Campaign Management:
• Plan, implement and optimise effective digital marketing campaigns (SEO, email, social media).
• Manage campaign budgets and performance, using data to inform decisions.
• Establish and manage campaign workflows, lead scoring and automation in HubSpot.
• Establish best practices for data-driven marketing and analytics.
Content & Social Media:
• Working with other Marketing Team members, oversee the creation of engaging content across digital platforms.
• Oversee production of visual assets (graphics, slideshows, carousels) and PDFs.
• Ensure content aligns with brand voice and supports sales objectives.
Website & SEO:
• Oversee internal and external updates to website content, ensuring alignment with SEO best practices and business objectives.
• Conduct keyword research and guide optimisation efforts to improve search visibility and user engagement.
• Ensure website content is high-performing, relevant and regularly refreshed to support marketing goals.
• Collaborate with product and UX teams to maintain a high-quality user experience and ensure current standards are met.
Competitor & Market Analysis:
• Conduct competitor audits to identify trends, opportunities, and potential areas for improvement.
• Identify opportunities for differentiation and improvement.
Analytics and Reporting:
• Use HubSpot, Salesforce and other analytics tools to measure campaign effectiveness and ROI.
• Generate regular reports on key performance metrics and adjust strategies accordingly.
Team Focus:
• Work closely with senior stakeholders and marketing peers across business units
• Foster a collaborative and innovative team environment.
Qualifications and Experience, Education:
• Degree in Marketing or a related field or equivalent professional qualifications Experience:
• 7+ years in digital marketing, with a strong track record in strategy and campaign management.
• Proven ability to meet KPIs and drive measurable results. Skills:
• Expertise in SEO, Google, email marketing, social media, and other relevant digital marketing tools and platforms.
• Deep experience with HubSpot for campaign management, reporting and attribution
• Adaptable with excellent problem-solving and communication skills.
About Idox
Our specialist software solutions power the performance of government and industry, driving productivity and a better experience for everyone. Built around the user and designed in collaboration with experts who have worked through every detail of every process from end-to-end, our hard-working process engines deliver exceptional functionality and embed workflows that drive efficiency and best practice with a long-term focus for regulated environments.
Through the automation of tasks, the simplification of complex operations, finding scalability as operations evolve, and more effective management of information, we help our customers harness the power of Digital, so they can do more.
We employ around 700 staff in the UK and worldwide, including Europe, North America and Asia, so some travel to meet colleagues may be required.
Our Values, Our Culture
We are ambitious in working together to promote a more inclusive environment, which attracts all candidates and signals our commitment to celebrate and promote diversity. Idox is a company where we can all be ourselves and succeed on merit, where we respect all our employees, customers and communities in which we live, work and are a part of.
We recruit and reward employees based on capability and performance – regardless of race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. Each office location worldwide, is free to respond to local needs to create a culturally sensitive workplace for everyone. In doing so, we want every employee to feel our commitment to showing respect for all and encouraging open collaboration and communication.
Our Benefits Flex to Fit
We recognise that for individuals, the opportunity to work flexibly can enable them to achieve a better work-life balance along with a greater sense of responsibility, ownership and control of their working life. During the pandemic, all our employees successfully transitioned to remote working and we are open to conversations on work patterns to suit our employees needs such as change to working times; part time working; term time working; 9-day fortnight. We are proud to be a flexible employer enabling effective hybrid working for our employees.
How to apply
Please submit a CV, and a short cover letter (maximum 500 words – including salary expectation, and current remuneration) explaining why you feel you would be suited to this role.
Please note successful applicants will need to satisfy the BPSS guidelines (Baseline Personnel Security Standards) which consist of the receipt of satisfactory references covering the last 3 years of employment; an identity check; verification of eligibility to work in the UK; and a Basic Disclosure Check. This is in order to help us make safer recruitment decisions.
Privacy notice
As part of the recruitment process, we will collect data about you in a variety of ways including the information you would normally include in a CV or a job application cover letter, or notes made by our recruiting officers during a recruitment interview.
Please read our Recruitment Data Privacy Policy here: https://www.idoxgroup.com/policies
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Job function
Marketing, Strategy/Planning, and Information Technology
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Industries
Technology, Information and Media, Software Development, and IT Services and IT Consulting
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Senior Digital Marketing Manager, Idox Geospatial employer: Idox plc
Contact Detail:
Idox plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager, Idox Geospatial
✨Tip Number 1
Familiarise yourself with Idox Geospatial's products and services. Understanding their DAAS and SAAS offerings will not only help you in interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with current or former employees of Idox plc on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in B2B environments. Being able to discuss recent developments or case studies during your interview can set you apart from other candidates.
✨Tip Number 4
Prepare specific examples of successful digital marketing campaigns you've managed in the past. Highlighting measurable results will showcase your expertise and ability to drive performance, aligning with the role's requirements.
We think you need these skills to ace Senior Digital Marketing Manager, Idox Geospatial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in B2B environments. Focus on your achievements in campaign management, SEO, and analytics, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are a great fit for the Senior Digital Marketing Manager position. Mention specific strategies you've implemented in the past that align with the responsibilities outlined in the job description.
Showcase Your Skills: Highlight your expertise in tools like HubSpot, Google Analytics, and SEO best practices. Provide examples of how you've used these tools to drive measurable results in previous roles.
Research Idox Geospatial: Familiarise yourself with Idox Geospatial's products and services. Understanding their market position and recent developments will help you tailor your application and demonstrate your genuine interest in the company.
How to prepare for a job interview at Idox plc
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your extensive experience in digital marketing, especially in B2B environments. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the measurable results you achieved.
✨Familiarise Yourself with HubSpot
Since HubSpot will be a central platform for this role, demonstrate your proficiency with it. Discuss how you've used HubSpot for campaign management, lead nurturing, and performance reporting in your previous roles.
✨Prepare for Data-Driven Discussions
Be ready to talk about how you've used analytics tools to measure campaign effectiveness. Bring examples of how data has informed your decisions and led to improved KPIs in your past projects.
✨Understand the Geospatial Industry
Research Idox Geospatial and the geospatial industry as a whole. Being knowledgeable about current trends, challenges, and opportunities in this field will show your genuine interest and help you stand out during the interview.
