At a Glance
- Tasks: Manage and optimise paid search and display campaigns for diverse clients.
- Company: Join a dynamic agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Work in a supportive environment with excellent career advancement potential.
- Why this job: Make an impact in digital marketing while developing your PPC skills.
- Qualifications: Experience in paid media and a passion for digital marketing.
The predicted salary is between 30000 - 40000 £ per year.
Join to apply for the PPC Executive role at IDHL. Your role as PPC Executive involves playing a key role within our Paid Media team, delivering best-in-class paid search and display campaigns across a diverse portfolio of clients. You'll work closely with your manager and team to ensure campaigns are strategically sound, performance-driven, and aligned with our agency values.
Your day-to-day responsibilities will include:
- Assisting in the development and implementation of paid search strategies aligned with client goals
- Executing day-to-day campaign management including setup, optimisation, monitoring, and reporting
- Building and managing campaigns across Search, Display, Video, Shopping, and Performance Max (PMax)
- Optimising campaigns across multiple platforms including Google Ads and Microsoft Ads
- Conducting keyword research and analysis to inform campaign structure and targeting
- Writing and testing ad copy to improve relevance and performance
- Monitoring campaign performance metrics and KPIs, providing regular reports with detailed commentary, insights, and recommended actions
- Completing regular Search Query Reports to identify opportunities and refine targeting
- Managing budgets effectively to maximise ROI and ensure efficient spend
- Collaborating with internal planning teams, clients, and platform representatives to drive best-in-class performance
Core Knowledge & Skills:
- Organised, determined, and persistent
- Excellent written and verbal communication skills with a strong customer service ethos and ability to build lasting relationships
- Meticulous attention to detail
- Strong knowledge of Excel
- Ability to manage time effectively and prioritise workload to meet deadlines
- Comfortable in supporting peers and knowledge sharing
- Knowledge of digital marketing strategy
- Knowledge of the Google and Microsoft Ads interfaces
- Knowledge of measurement and tracking
- Knowledge of common paid media metrics, definitions, calculations, and impacts
- Knowledge of Google Analytics
Qualification/Experience Requirements:
- Previous experience within a paid media environment and eagerness to develop within our company
- Basic to intermediate knowledge of the search engine marketing industry
- Demonstrable experience in a PPC role gained from a search agency or in-house position
- Completion of the core Google Ads certificates
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Manchester Wednesday & Leeds Thursday).
Seniority level: Executive
Employment type: Full-time
Job function: Information Technology
PPC Executive in Leeds employer: IDHL
IDHL is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation thrive. As a PPC Executive, you will benefit from comprehensive training and development opportunities, allowing you to enhance your skills in a supportive environment. With a hybrid working model based in vibrant cities like Manchester and Leeds, you'll enjoy the flexibility of remote work while being part of a passionate team dedicated to delivering outstanding results for a diverse portfolio of clients.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Executive in Leeds
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with PPC. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and trends. Be ready to discuss your experience with Google Ads and Microsoft Ads, and how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace PPC Executive in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Executive role. Highlight your experience with paid search and display campaigns, and don’t forget to mention any relevant tools or platforms you’ve worked with, like Google Ads or Microsoft Ads.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your skills align with our agency values. Keep it concise but impactful, showing us what makes you the perfect fit.
Showcase Your Achievements:When detailing your previous roles, focus on your achievements. Use metrics to demonstrate how you’ve driven conversions or optimised campaigns. Numbers speak volumes, so let them do the talking!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. We can’t wait to see what you bring to the table!
How to prepare for a job interview at IDHL
✨Know Your PPC Basics
Before the interview, brush up on your knowledge of PPC fundamentals. Understand key terms like CPC, CTR, and ROI, and be ready to discuss how they apply to campaign management. This will show that you’re not just familiar with the tools but also understand the strategy behind them.
✨Showcase Your Campaign Success
Prepare to share specific examples of successful campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and any challenges you overcame. This will demonstrate your hands-on experience and ability to drive performance.
✨Familiarise Yourself with Tools
Make sure you’re comfortable discussing the platforms mentioned in the job description, like Google Ads and Microsoft Ads. If you’ve used any specific features or tools within these platforms, be ready to talk about them. This shows you’re proactive and knowledgeable.
✨Ask Insightful Questions
Prepare a few thoughtful questions to ask your interviewer about their PPC strategies or team dynamics. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals.
