At a Glance
- Tasks: Create and pitch engaging PR stories to boost brand visibility and authority.
- Company: Join a dynamic digital agency that partners with ambitious brands for growth.
- Benefits: Gain hands-on experience, develop skills, and enjoy a supportive team environment.
- Other info: Opportunities for training and career development in a fast-paced agency.
- Why this job: Make an impact in the digital economy while working with creative minds.
- Qualifications: Strong communication skills and a passion for PR and media storytelling.
The predicted salary is between 27000 - 33000 £ per year.
At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.
Our expertise is delivered through three core divisions: Performance, Web & e Commerce, and Intelligence – all working closely together to create impact across channels.
We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.
What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.
Your role as Digital PR Account Executive
As a Digital PR Account Executive, you’ll play a key role in creating and pitching PR stories and reactive commentary designed to build brand awareness, authority and organic search visibility for clients.
Working within a PR team, you’ll collaborate closely with colleagues to secure high-quality online coverage, backlinks and brand mentions across relevant publications.
This is a hands-on role suited to someone who enjoys combining creative thinking with research, copywriting, media outreach and report creation.
- Main Day-to-Day Responsibilities
- Support Senior Account Executives and Account Managers in delivering day-to-day client activity and updates
- Ideate PR stories based on outlined objectives
- Support with high quality research to inform strong strategies and ideas
- Write press releases, pitch emails, thought leadership articles, expert commentary and supporting content optimised for the media
- Build and maintain strong relationships with journalists across key verticals
- Produce considered, and up-to-date media lists and maintain these ongoing
- Pitch approved stories and reactive commentary to relevant journalists
- Secure high-quality coverage, backlinks and brand mentions from relevant media
- Find and log earned results using various PR tools and searching methods
- Contribute to client reports with clear summaries of results and insights
- Attend client calls and internal meetings, contributing progress updates or taking notes and reporting back, as required
- Provide regular updates on the status of your work to Account Manager
- Manage your time effectively to prioritise tasks and meet deadlines
- Complete required business admin without being prompted, for example daily timesheets
- Attend and engage with offered training to develop new skills and knowledge
- Share new learnings, new contacts or interesting industry blogs / articles / webinar links with the wider team
- Proactively seek out additional training in areas that feel unfamiliar but could be helpful to you day-to-day
- Key Skills
- An understand of PR and how it differs from Marketing
- An understanding of Digital PR and its overarching role within SEO
- Awareness of backlink quality, domain authority and how coverage can impact search performance
- Awareness of brand metrics and quality indicators such as key message inclusion, positive article sentiment and relevancy of the news platform to the client
- Good written and verbal communication skills
- Ability to tailor pitches and content to different publications and journalist styles
- Good research skills to identify media opportunities, trends and data insights
- A creative mindset with an interest in media-friendly storytelling
- Ability to manage multiple deadlines in a fast-paced agency environment
- Comfortable using day to day PR tools such as media databases (or a keenness to learn)
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Digital PR Account Executive in Leeds employer: IDHL
IDHL is an excellent employer that prioritises the growth and development of its employees, offering a clear pathway to achieving a CIPD Level 3 Foundation Certificate in People Practice. With a supportive work culture that values high-quality administrative support and continuous improvement, you will be part of a dynamic team dedicated to enhancing the employee experience. Located in a vibrant area, IDHL provides a collaborative environment where your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Account Executive in Leeds
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like IDHL. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like IDHL, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research IDHL inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Account Executive in Leeds
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of IDHL. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at IDHL.
How to prepare for a job interview at IDHL
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
