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For Companies At a Glance
- Tasks: Manage PPC campaigns, optimise performance, and produce insightful reports for clients.
- Company: Join IDHL, a leading digital agency with over 20 years of experience in performance marketing.
- Benefits: Enjoy hybrid working, 26 days holiday, performance bonuses, and personal development opportunities.
- Why this job: Be part of a dynamic team driving growth for exciting brands in the digital economy.
- Qualifications: Previous PPC experience, strong Excel skills, and knowledge of Google and Microsoft Ads required.
- Other info: This role involves client interaction and requires occasional travel for meetings.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
Your role as Senior PPC Executive: As a Senior PPC Executive you will be working within our Paid Media team managing a small portfolio of clients across multiple platforms and a variety of budgets. In addition to this, you will work closely with technical account managers, implementing and tracking paid search and display campaigns for a range of websites, across a varied client portfolio, with a view to generating targeted traffic and increasing conversions. Anyone coming into this role will have a keen eye for detail, along with a passion for the industry and team-work.
Main Accountabilities:
- Responsible for producing weekly/monthly reports with detailed commentary, insights and actions
- Work alongside Account Managers and peers to drive performance and growth for clients
- Build search, display, video, shopping and PMax campaigns
- Optimise campaigns across multiple platforms, including Google Ads and Microsoft Ads
- Undertake keyword research analysis
- Budget management
- Ad Copy writing and testing
- Completing regular Search Query reporting
- Manage a portfolio of clients’ paid search campaigns, across multiple networks
- Conduct calls with clients and sales to discuss and plan campaigns
- Setup, implement, track and optimise PPC campaigns across several search engines and markets
- Undertake and be responsible for keyword research, analysis and strategy
- Tracking setup (including tracking codes generation, goals and funnels setup)
- Prepare and deliver monthly reports & attend monthly progress meetings with clients
- Analyse PPC campaign performance and recommend next steps
- Understand the objectives of, and participate in creating quarterly reports, client decks and future roadmaps in line with the agreed KPI’s
- Delegate appropriate tasks to Executive
Core Knowledge and Skills:
Essential:
- Strong organisational skills
- Excellent written and verbal communication skills with a strong customer service ethos and ability to build lasting relationships
- Meticulous attention to detail
- Strong knowledge of Excel
- Knowledge of the Google and Microsoft Ads interfaces
- Knowledge of how measurement and tracking works
- Knowledge of common metrics within paid media e.g. relationship between metrics, understanding definitions, calculations and the impact of these
- Knowledge of Google Analytics
- Ability to delegate tasks and support executives to ensure all tasks are completed to deadlines
- A strong understanding of audience and targeting skills
- Strong time management skills to ensure deadlines are consistently met and proactively managed
- A positive, can-do attitude and the ability to seek out opportunities in order to develop and share knowledge
- Display exceptional traits of ownership and accountability
- Ability to implement solutions based on knowledge of common metrics within paid media
Desirable:
- Comfortable in supporting peers and knowledge sharing
- Previous experience in handling client calls
Qualification/Experience Requirements:
Essential:
- Previous experience within a paid media environment and eagerness to build on this and develop within our company
- Strong knowledge of the search engine marketing industry
- Demonstrable experience in a PPC role gained from a search agency or in-house position
- Evidence of advanced knowledge of common metrics within paid media e.g. identification of problem areas and propose solutions
- Strong knowledge of Excel
- Experience in search, display, video and shopping campaigns
- Mastery of different interfaces such as Google Ads, Microsoft etc
- Completion of the core Google Ads certificates
Desirable:
- Sound understanding of additional channels e.g. social, programmatic & retail
- Experience in confidently building roadmaps and advising clients on strategy in line with agreed KPI’s and without guidance or support
Typical Goals and OKR's for the role:
- Maintain productivity at 70%
- Ensure Time Tracker is 100% complete by the end of each day
- All relevant technical certs to be completed and up to date - complete a minimum of 1 certification per month if expired or due to expire
- Achieve 95% TAM renewal rate
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday). You must be available to travel frequently to client meetings.
About Us
We’re IDHL. With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital. Our portfolio of services spans performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we’re our client’s key partner in growth. Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver. Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Cruise.co.uk, tombola, and Hammonds.
But what’s in it for you? Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:
- Performance-based bonus schemes
- 26 days holiday plus bank holidays and a birthday lie-in
- Two additional days for wellbeing and a volunteering day
- Additional annual leave purchase scheme or trade leave you don’t use for extra salary
- Hybrid working (a mix of office and home-based for many of our roles)
- Flexible working scheme
- Financial support from Salary Finance and Bippit
- Company pension scheme and health care cash plan
- Private health care dependent on length of service
- Clear training and progression programme
- Free mortgage advice from experts
- Regular company events and awards
- Employee perks portal
- Plus many more, visit our careers page for more details
Invested in your growth. Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us. We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
Senior PPC Executive employer: IDHL Group
Contact Detail:
IDHL Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. This will not only help you during interviews but also demonstrate your passion for the industry, which is crucial for a role like Senior PPC Executive.
✨Tip Number 2
Network with professionals in the PPC field. Attend industry events or join online forums to connect with others. This can lead to valuable insights and potentially even referrals for the position at StudySmarter.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share your strategies, results, and how you optimised performance, as this will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Brush up on your Excel skills, especially in relation to data analysis and reporting. Being able to demonstrate your proficiency in Excel during discussions can set you apart from other candidates.
We think you need these skills to ace Senior PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and paid media. Emphasise your skills in managing campaigns across platforms like Google Ads and Microsoft Ads, as well as your ability to analyse performance metrics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the PPC industry and your eagerness to contribute to the team. Mention specific achievements from previous roles that demonstrate your expertise in campaign management and client relations.
Showcase Your Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to optimise campaigns or improve performance. Discuss any tools or methodologies you’ve employed to track and report on campaign success.
Highlight Team Collaboration: The job involves working closely with account managers and peers, so be sure to mention your experience in collaborative environments. Provide examples of how you've successfully worked in teams to achieve common goals.
How to prepare for a job interview at IDHL Group
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of PPC strategies and metrics. Be prepared to discuss your experience with Google Ads and Microsoft Ads, as well as any successful campaigns you've managed in the past.
✨Demonstrate Attention to Detail
Given the meticulous nature of the role, highlight your attention to detail during the interview. You could mention specific examples where your keen eye for detail made a significant impact on campaign performance or reporting.
✨Prepare for Client Interaction Scenarios
Since the role involves client calls and collaboration, think of scenarios where you successfully communicated with clients or resolved issues. This will show your strong customer service ethos and ability to build lasting relationships.
✨Discuss Your Organisational Skills
The job requires strong organisational skills, so be ready to talk about how you manage multiple campaigns and deadlines. Share tools or methods you use to stay organised and ensure timely delivery of reports and optimisations.
