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For Companies At a Glance
- Tasks: Manage and optimise paid search and display campaigns for diverse clients.
- Company: Join IDHL, a dynamic digital agency focused on growth and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Make an impact in the digital economy while working with ambitious brands.
- Qualifications: Organised, detail-oriented, and possess strong communication skills.
- Other info: Exciting career growth in a supportive team environment.
The predicted salary is between 30000 - 42000 £ per year.
Who are IDHL? At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy. Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels. We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement. What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.
Your role as PPC Executive
As a PPC Executive, you will play a key role within our Paid Media team, delivering best‑in‑class paid search and display campaigns across a diverse portfolio of clients. You’ll work closely with your manager and team to ensure campaigns are strategically sound, performance‑driven, and aligned with our agency values. Your day‑to‑day responsibilities will include the building, implementation, and optimisation of paid search and display campaigns, with a focus on generating targeted traffic and driving conversions. You’ll be expected to manage accounts with precision, contribute to performance insights, and maintain high standards of delivery across all touchpoints.
Main Accountabilities
- Assist in the development and implementation of paid search strategies aligned with client goals
- Execute day‑to‑day campaign management including setup, optimisation, monitoring, and reporting
- Build and manage campaigns across Search, Display, Video, Shopping, and Performance Max (PMax)
- Optimise campaigns across multiple platforms including Google Ads and Microsoft Ads
- Conduct keyword research and analysis to inform campaign structure and targeting
- Write and test ad copy to improve relevance and performance
- Monitor campaign performance metrics and KPIs, providing regular reports with detailed commentary, insights, and recommended actions
- Complete regular Search Query Reports to identify opportunities and refine targeting
- Manage budgets effectively to maximise ROI and ensure efficient spend
- Collaborate with internal planning teams, clients, and platform reps to drive best‑in‑class performance
Core Knowledge & Skills
Essential
- You will be organised, determined and persistent
- Excellent written and verbal communication skills
- Strong customer service ethos and ability to build lasting relationships
- Meticulous attention to detail
- Strong knowledge of Excel
- An ability to consistently manage time appropriately and prioritise workload to ensure deadlines are consistently met
Desirable
- Comfortable in supporting peers and knowledge sharing
- Knowledge of digital marketing strategy
- Knowledge of the Google and Microsoft Ads interfaces
- Knowledge of how measurement and tracking works
- Knowledge of common metrics within paid media e.g. relationship between metrics, understanding definitions, calculations and the impact of these
- Knowledge of Google Analytics
Qualifications/Experience Requirements
Desirable
- Previous experience within a paid media environment and be eager to build on this and develop within our company
- Basic to intermediate knowledge of the search engine marketing industry
- Demonstrable experience in a PPC role gained from a search agency or in‑house position
- Completion of the core Google Ads certificates
Any Other Relevant Information
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Manchester Wednesday & Leeds Thursday).
PPC Executive Performance - PPC · Manchester · employer: IDHL Group
Contact Detail:
IDHL Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive Performance - PPC · Manchester ·
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns. This is your chance to demonstrate your expertise and how you can drive results. Make sure to highlight any successful projects you've worked on.
✨Tip Number 3
Prepare for interviews by practising common PPC questions. Think about how you can relate your past experiences to the role at IDHL. Be ready to discuss your approach to campaign management and optimisation strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at IDHL. Don’t forget to tailor your application to reflect our values and the role!
We think you need these skills to ace PPC Executive Performance - PPC · Manchester ·
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Executive role. Highlight your relevant experience in paid media and showcase how your skills align with our agency values and client goals.
Show Off Your Skills: Don’t hold back on demonstrating your knowledge of Google Ads, Microsoft Ads, and any other relevant tools. We want to see your understanding of campaign management and optimisation, so include specific examples of your past successes.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at IDHL Group
✨Know Your PPC Basics
Before the interview, brush up on your knowledge of PPC fundamentals. Understand key terms like CPC, CTR, and ROI, and be ready to discuss how they relate to campaign performance. This will show that you’re not just familiar with the tools but also understand the strategy behind them.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've optimised campaigns based on performance metrics. Being able to articulate your thought process will demonstrate your analytical mindset, which is crucial for a PPC Executive.
✨Familiarise Yourself with Their Clients
Research IDHL’s client portfolio and think about how you could contribute to their success. Be ready to suggest potential strategies or improvements for their existing campaigns. This shows initiative and a genuine interest in the role and the company.
✨Practice Your Communication Skills
Since communication is key in this role, practice articulating your thoughts clearly and concisely. Prepare to explain complex PPC concepts in simple terms, as you may need to communicate with clients who aren’t as familiar with digital marketing jargon.