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- Tasks: Manage and optimise paid search campaigns to drive traffic and conversions for diverse clients.
- Company: Join IDHL, a dynamic digital agency focused on growth and collaboration.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Work in a vibrant environment with excellent career progression opportunities.
- Why this job: Be part of a team that values outcomes and supports your growth in digital marketing.
- Qualifications: Organised, detail-oriented, with strong communication skills and a passion for PPC.
The predicted salary is between 30000 - 40000 £ per year.
At IDHL, we’re more than a digital agency; we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy. Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.
Your role as PPC Executive:
As a PPC Executive, you will play a key role within our Paid Media team, delivering best-in-class paid search and display campaigns across a diverse portfolio of clients. You’ll work closely with your manager and team to ensure campaigns are strategically sound, performance-driven, and aligned with our agency values. Your day-to-day responsibilities will include the building, implementation, and optimisation of paid search and display campaigns, with a focus on generating targeted traffic and driving conversions. You’ll be expected to manage accounts with precision, contribute to performance insights, and maintain high standards of delivery across all touchpoints.
Main Accountabilities:
- Assist in the development and implementation of paid search strategies aligned with client goals
- Execute day-to-day campaign management including setup, optimisation, monitoring, and reporting
- Build and manage campaigns across Search, Display, Video, Shopping, and Performance Max (PMax)
- Optimise campaigns across multiple platforms including Google Ads and Microsoft Ads
- Conduct keyword research and analysis to inform campaign structure and targeting
- Write and test ad copy to improve relevance and performance
- Monitor campaign performance metrics and KPIs, providing regular reports with detailed commentary, insights, and recommended actions
- Complete regular Search Query Reports to identify opportunities and refine targeting
- Manage budgets effectively to maximise ROI and ensure efficient spend
- Collaborate with internal planning teams, clients, and platform reps to drive best-in-class performance
Core Knowledge & Skills:
Essential:
- You will be organised, determined and persistent
- Excellent written and verbal communication skills, with a strong customer service ethos and ability to build lasting relationships
- Meticulous attention to detail
- Strong knowledge of Excel
- Ability to consistently manage time appropriately and prioritise workload to ensure deadlines are consistently met
Desirable:
- Comfortable in supporting peers and knowledge sharing
- Knowledge of digital marketing strategy
- Knowledge of the Google and Microsoft Ads interfaces
- Knowledge of how measurement and tracking works
- Understanding of common metrics within paid media (relationship between metrics, definitions, calculations, and impact)
- Knowledge of Google Analytics
Qualifications/Experience Requirements:
Desirable:
- Previous experience within a paid media environment and eagerness to build on this and develop within our company
- Basic to intermediate knowledge of the search engine marketing industry
- Demonstrable experience in a PPC role gained from a search agency or in-house position
- Completion of the core Google Ads certificates
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Manchester Wednesday & Leeds Thursday).
PPC Executive in Manchester employer: IDHL Group
Contact Detail:
IDHL Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, including results and insights. This will give potential employers a clear picture of what you can bring to the table and how you align with their goals.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their values and how your experience fits into their vision. Tailor your answers to reflect how you can contribute to their success as a PPC Executive.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at IDHL and contributing to our mission.
We think you need these skills to ace PPC Executive in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Executive role. Highlight your relevant experience in paid media and showcase how your skills align with our agency values. We want to see how you can contribute to our team!
Show Off Your Skills: Don’t hold back on showcasing your knowledge of Google Ads, Microsoft Ads, and any other relevant tools. If you've got experience with campaign management or keyword research, let us know! We love seeing candidates who are passionate about digital marketing.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. Remember, we appreciate attention to detail!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at IDHL!
How to prepare for a job interview at IDHL Group
✨Know Your PPC Basics
Before the interview, brush up on your knowledge of PPC fundamentals. Understand key terms like CPC, CTR, and ROI, and be ready to discuss how they relate to campaign performance. This will show that you’re not just familiar with the concepts but can also apply them in real-world scenarios.
✨Showcase Your Analytical Skills
Prepare to discuss how you’ve used data to drive decisions in past roles. Bring examples of how you’ve optimised campaigns based on performance metrics. Being able to articulate your thought process will demonstrate your analytical mindset, which is crucial for a PPC Executive.
✨Familiarise Yourself with Tools
Make sure you’re comfortable with Google Ads and Microsoft Ads interfaces. If you have experience with any other PPC tools, mention those too! Showing that you can hit the ground running with the tools they use will give you an edge over other candidates.
✨Prepare Questions About Their Strategy
Think of insightful questions about IDHL’s approach to PPC and how they measure success. This not only shows your interest in the role but also your understanding of the importance of aligning strategies with client goals. It’s a great way to engage with the interviewers and leave a lasting impression.