At a Glance
- Tasks: Lead AV planning and strategy for exciting campaigns across TV, video, and audio.
- Company: Join IDHL, a dynamic digital agency focused on growth and collaboration.
- Benefits: Flexible freelance contract, remote or hybrid work options, and immediate start available.
- Other info: Perfect for those seeking flexibility and a chance to shape innovative campaigns.
- Why this job: Make an impact with your AV expertise while working with ambitious brands.
- Qualifications: Experience in AV, media planning, and strong client relationship skills required.
The predicted salary is between 37800 - 46200 £ per year.
Who are IDHL? At IDHL, we're more than a digital agency, we're a strategic partner to ambitious brands, helping them accelerate growth in the digital economy. Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence - all working closely together to create impact across channels. We're also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement. What connects it all is our focus on outcomes, not just outputs.
About the Role
We're looking for a Freelance AV Manager to join our team on a flexible contract basis, supporting one of IDHL's largest clients across TV, video and audio activity. This is an exciting opportunity for an experienced AV professional to play a key role in shaping strategy, guiding media recommendations and acting as a trusted advisor to clients. Working closely with our Client Services, Strategy and Analytics teams, you'll help deliver integrated AV campaigns spanning traditional broadcast channels and digital platforms including Linear TV, BVOD, CTV, online video and digital audio. You'll also work alongside our AV Analyst, providing support and guidance where needed, helping to ensure best practice across planning, activation and performance analysis. We're open to both hours and contract length. Whether you're looking for a few days per week or a more involved engagement over the coming months, we'd love to hear from you. Immediate start available. Candidates can either be fully remote or hybrid working from our Leeds, Manchester or London offices.
Key Responsibilities
- Lead AV planning and recommendations across linear TV, BVOD, CTV, online video and digital audio campaigns
- Act as a key client contact for AV activity, providing strategic guidance, campaign updates and performance insights
- Collaborate with Client Services, Strategy, Analytics and Creative teams to align AV activity with wider campaign objectives
- Develop audience-first media plans and investment strategies across traditional and digital AV channels
- Work with media owners, broadcasters and platform partners to ensure effective campaign delivery and value for clients
- Support campaign measurement and reporting, identifying opportunities for optimisation and growth
- Provide guidance and support to our AV Analyst, helping develop AV best practice across the team
- Stay up to date with developments across TV, streaming, CTV, digital audio and the wider media landscape
Essential
- Proven experience working within AV, TV, video or media planning and buying
- Strong understanding of Linear TV, BVOD, CTV, online video and digital audio channels
- Experience managing client relationships and presenting media recommendations to stakeholders
- Strong commercial awareness and ability to align AV activity to broader business objectives
- Excellent communication skills, with the ability to explain complex media concepts in a clear and engaging way
- Experience developing media plans and translating campaign objectives into effective AV strategies
- Confident analysing campaign performance and identifying opportunities for improvement
- Strong organisational skills and ability to manage multiple priorities in a fast-paced environment
- Understanding of industry metrics such as TVRs, CPMs, reach and frequency, VTR and ROAS
Desirable
- Experience working with DSPs such as StackAdapt
- Knowledge of tools including BARB, Adalyser, TechEdge or similar planning and measurement platforms
- Experience with attribution modelling, incrementality testing or cross-channel measurement
- Understanding of how AV fits within a broader omnichannel marketing strategy
- Experience across digital audio and/or cinema planning and buying
- Previous experience coaching or supporting junior team members
Who This Role Suits
This role would suit an AV professional who enjoys balancing strategy, client relationships and media expertise. You may currently be working as an AV Manager, Media Manager, AV Planner Buyer or AV Consultant and be looking for a flexible freelance opportunity where you can make an immediate impact. You'll be confident leading conversations with clients, comfortable building recommendations and excited about helping shape campaigns across both traditional and digital AV channels. Most importantly, we're looking for someone who brings strong AV expertise, a collaborative approach and a passion for delivering great client outcomes.
Freelance AV Manager Strategy Leeds, London, Manchester employer: IDHL Group
IDHL Group is an excellent employer that champions innovation and collaboration, making it a fantastic place for Systems Developers to thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work on cutting-edge projects in a supportive environment. Located in a vibrant area, the company offers a dynamic work culture that values creativity and teamwork, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance AV Manager Strategy Leeds, London, Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IDHL Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IDHL Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IDHL Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IDHL Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Freelance AV Manager Strategy Leeds, London, Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IDHL Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IDHL Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about IDHL Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IDHL Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IDHL Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IDHL Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
