Programmatic Account Manager Strategy · Leeds ·

Who are IDHL? At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy. Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels. We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement. What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

About the Role We’re looking for a Programmatic Account Manager to join our team, responsible for the day-to-day management and execution of programmatic campaigns across a variety of clients. This role is focused on the delivery and performance of programmatic media plans — spanning channels such as Display, Native, Video, Audio, and CTV — with occasional involvement in DOOH and PrOOH. You will work closely with the Media Strategy and Client Services teams, acting as the activation expert and client contact for all things programmatic.

You’ll be hands-on in platforms like StackAdapt, with experience in both self-serve and managed service environments, and expected to implement campaigns, optimise performance, provide actionable insights through reporting, and contribute creative recommendations. This is an ideal role for someone with strong platform knowledge and a passion for delivering excellent results in a collaborative agency setting.

Key Responsibilities

• Manage and implement programmatic media campaigns, ensuring smooth activation and alignment with approved media plans.
• Monitor and optimise live campaigns to deliver against KPIs such as CPM, CPA, ROAS, and engagement rates.
• Act as the day-to-day contact for your assigned clients, building trusted relationships through proactive communication (face-to-face and Teams), insights, and updates.
• Collaborate with internal teams including Media Strategy, Client Services, Performance (Paid Media, SEO), Creative Studio, and Analytics to ensure campaigns are fully integrated and high-performing.
• Report on campaign performance with clarity and insight, providing meaningful data interpretations and optimisation suggestions.
• Provide guidance on creative best practices for programmatic channels to ensure assets are fit for platform and objective.
• Contribute to planning conversations as the activation expert, flagging opportunities, considerations, or potential risks.
• Stay informed of developments across the programmatic landscape, surfacing opportunities for testing new formats, features, or providers.

Essential Skills and Experience

• Proven experience working hands-on in a DSP (StackAdapt, DV360, The Trade Desk, or similar).
• Strong understanding of programmatic advertising and how different channels (CTV, Display, Native, Audio, Video) function within it.
• Demonstrable campaign management experience, with clear results against performance targets.
• Comfortable working directly with clients and explaining campaign data or platform complexities in a clear, confident manner.
• Highly organised, with strong attention to detail and experience in managing multiple accounts or campaigns simultaneously.
• Skilled in analysing performance metrics and identifying actionable insights.
• Good working knowledge of Excel and reporting tools (e.g., Data Studio or similar).
• Broad understanding of the wider digital landscape, including Paid Search and Paid Social.

Desirable

• Experience with creative and asset briefing for programmatic environments.
• Understanding of data privacy regulations (e.g., GDPR) and how they impact targeting and measurement.
• Familiarity with DOOH/PrOOH, or general media formats such as linear TV, is a plus but not essential.
• Understanding of full-funnel measurement and attribution.
• Awareness of third-party measurement or analytics platforms (e.g., GA4).
• Exposure to cross-channel media planning or omnichannel client activity.

Who This Role Suits

This role is ideal for someone currently in a programmatic executive or account manager role looking to deepen their platform expertise and client ownership. You’ll thrive here if you’re hands-on in DSPs, confident speaking to clients, and enjoy seeing campaigns through from build to post-campaign wrap-up. If you’re naturally collaborative, results-driven, and passionate about programmatic advertising, we’d love to hear from you.