Paid Social Technical Account Director Performance - Paid Social · Leeds ·

Who are IDHL?

At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

Your role as Paid Social Technical Account Director:

The Paid Social Technical Account Director is a senior, channel-leading role responsible for technical excellence, strategic performance, and senior client leadership across a portfolio of key Paid Social accounts. Operating at the same level as the PPC Technical Account Director, this role combines deep Paid Social platform expertise, commercial accountability, and people leadership.

Main Accountabilities:

• Own senior relationships across a portfolio of key and complex Paid Social accounts
• Act as the senior escalation point for Paid Social performance, strategy, and delivery issues
• Lead QBRs, strategic planning sessions, and performance reviews
• Advocate for client KPIs in all performance conversations and strategic decisions

Client & Account Leadership

• Own senior relationships across a portfolio of key and complex Paid Social accounts
• Act as the senior escalation point for Paid Social performance, strategy, and delivery issues
• Lead QBRs, strategic planning sessions, and performance reviews
• Advocate for client KPIs in all performance conversations and strategic decisions

Technical & Strategic Authority

• Act as the Paid Social subject matter expert across Meta, TikTok, LinkedIn, Snapchat, Reddit
• Own Paid Social strategy frameworks including audience, creative testing, and scaling approaches
• Lead advanced troubleshooting and performance recovery plans

Performance, Data & Measurement

• Own Paid Social performance against agreed KPIs
• Ensure reporting is accurate, insightful, and action-oriented
• Translate complex data into clear commercial insight

Commercial & Growth Responsibilities

• Continuously evolve the Paid Social offering through innovation across platforms, strategies, and processes.
• Support client retention and revenue growth
• Identify upsell and cross-sell opportunities
• Contribute to new business pitches and proposals

People Leadership & Development

• Provide line management or senior oversight to Paid Social team members
• Coach and mentor team members
• Contribute to training and development programs

Operational & Process Ownership

• Support workflow efficiency and best practice documentation
• Ensure consistency of delivery across accounts

Core Knowledge & Skills

• Significant experience in a senior Paid Social agency role
• Deep expertise in Meta with working knowledge of other platforms
• Proven experience managing complex, high-spend accounts
• Strong client communication and leadership skills

Qualifications & Experience Requirements

• Meta Blueprint or equivalent certifications
• Experience working alongside PPC or broader Paid Media teams

Any Other Relevant Information

• Work from an IDHL office regularly in line with the social team days
• Ensure regular and consistent visits to the core offices, to be present with all levels of the Social team
• Be available to travel frequently to client and new business meetings