At a Glance
- Tasks: Drive high-performing digital campaigns using data-driven strategies and creative content.
- Company: Join IDHL, a dynamic digital agency partnering with ambitious brands.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career development.
- Why this job: Be at the forefront of digital marketing innovation and make a real impact.
- Qualifications: Experience in marketing automation and digital content management is essential.
The predicted salary is between 33300 - 40700 £ per year.
Who are IDHL? At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy. Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels. We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement. What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.
Your role as Digital Marketing Executive: The Digital Marketing Executive plays a key role in delivering high-performing digital campaigns by combining technical expertise, data-driven decision making and content collaboration. This role owns and optimises marketing platforms, supports campaign tracking and reporting, and manages the publishing of digital content including landing pages and blogs. It bridges the gap between data, technology and storytelling to ensure seamless execution across digital channels. The role will leverage marketing automation and AI-enabled tools to improve campaign execution, content production, reporting efficiency and marketing operations effectiveness. The ideal candidate will be detail-oriented, analytical and collaborative, with experience in marketing automation, website management, digital content delivery and campaign optimisation.
Main Accountabilities:
- Own and optimise HubSpot marketing automation, including email campaigns, workflows, audience segmentation, lead nurturing and campaign performance analysis.
- Create, publish and optimise landing pages and blogs in collaboration with content colleagues (using Kentico Xperience and Sanity).
- Coordinate and brief website developments, including ticket creation, testing, QA and release validation.
- Handle campaign administration and data quality across HubSpot and Salesforce.
- Produce regular performance reporting and actionable insights using HubSpot, Salesforce and GA4, identifying opportunities for optimisation.
- Support Marketing and Commercial teams with campaign planning, execution and performance measurement.
- Audit and improve campaign tracking, attribution and data accuracy, working closely with Business Intelligence and Website Analytics specialists.
- Support continuous improvement of the marketing technology stack, identifying opportunities for automation, AI adoption and process optimisation.
- Use AI-powered tools to support campaign ideation, content briefing, email optimisation and marketing productivity while maintaining quality and brand standards.
- Support testing and adoption of AI features within HubSpot, Salesforce and other marketing platforms.
Core Knowledge & Skills:
- Essential: Experience with marketing automation, email campaigns and workflows (preferably HubSpot).
- Strong understanding of campaign tracking, reporting and analytics.
- Confident working with CRM, data and digital campaign administration.
- Experience using a CMS to create or manage digital content.
- Ability to manage technical briefs, testing and QA processes.
- Detail-oriented, organised and comfortable using AI-enabled tools to support productivity and quality.
- Desirable: Experience in agency, B2B or technical environment.
- Familiarity with Salesforce, HubSpot or CMS platforms such as Xperience by Kentico or Sanity.
- Experience in digital optimisation, lead tracking or conversion improvement.
- Experience briefing developers and managing website optimisation backlogs.
Other relevant Information: This role is primarily focused on in-house marketing operations and campaign delivery but may provide occasional support on client CRM and marketing automation projects where appropriate. The role works closely with specialists in Marketing, CRM, Business Intelligence, Website Analytics and Web Development to deliver measurable marketing outcomes.
Digital Marketing Executive Central Ops - Marketing · Leeds · employer: IDHL Group
IDHL Group is an excellent employer that champions innovation and collaboration, making it a fantastic place for Systems Developers to thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work on cutting-edge projects in a supportive environment. Located in a vibrant area, the company offers a dynamic work culture that values creativity and teamwork, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive Central Ops - Marketing · Leeds ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IDHL Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IDHL Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IDHL Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IDHL Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive Central Ops - Marketing · Leeds ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IDHL Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IDHL Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about IDHL Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IDHL Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IDHL Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IDHL Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
