At a Glance
- Tasks: Lead AV planning and strategy for exciting campaigns across TV, video, and audio.
- Company: Join IDHL, a dynamic digital agency partnering with ambitious brands.
- Benefits: Flexible contract, remote or hybrid work options, and immediate start available.
- Other info: Perfect for AV professionals seeking flexibility and growth opportunities.
- Why this job: Make an impact in the fast-paced world of AV while collaborating with creative teams.
- Qualifications: Experience in AV, media planning, and strong client relationship skills required.
The predicted salary is between 39600 - 48400 £ per year.
Who are IDHL? At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy. Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence - all working closely together to create impact across channels. We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement. What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.
About the Role
We're looking for a Freelance AV Manager to join our team on a flexible contract basis, supporting one of IDHL's largest clients across TV, video and audio activity. This is an exciting opportunity for an experienced AV professional to play a key role in shaping strategy, guiding media recommendations and acting as a trusted advisor to clients. Working closely with our Client Services, Strategy and Analytics teams, you'll help deliver integrated AV campaigns spanning traditional broadcast channels and digital platforms including Linear TV, BVOD, CTV, online video and digital audio. You'll also work alongside our AV Analyst, providing support and guidance where needed, helping to ensure best practice across planning, activation and performance analysis. We're open to both hours and contract length. Whether you're looking for a few days per week or a more involved engagement over the coming months, we'd love to hear from you. Immediate start available. Candidates can either be fully remote or hybrid working from our Leeds, Manchester or London offices.
Key Responsibilities
- Lead AV planning and recommendations across linear TV, BVOD, CTV, online video and digital audio campaigns
- Act as a key client contact for AV activity, providing strategic guidance, campaign updates and performance insights
- Collaborate with Client Services, Strategy, Analytics and Creative teams to align AV activity with wider campaign objectives
- Develop audience-first media plans and investment strategies across traditional and digital AV channels
- Work with media owners, broadcasters and platform partners to ensure effective campaign delivery and value for clients
- Support campaign measurement and reporting, identifying opportunities for optimisation and growth
- Provide guidance and support to our AV Analyst, helping develop AV best practice across the team
- Stay up to date with developments across TV, streaming, CTV, digital audio and the wider media landscape
Essential
- Proven experience working within AV, TV, video or media planning and buying
- Strong understanding of Linear TV, BVOD, CTV, online video and digital audio channels
- Experience managing client relationships and presenting media recommendations to stakeholders
- Strong commercial awareness and ability to align AV activity to broader business objectives
- Excellent communication skills, with the ability to explain complex media concepts in a clear and engaging way
- Experience developing media plans and translating campaign objectives into effective AV strategies
- Confident analysing campaign performance and identifying opportunities for improvement
- Strong organisational skills and ability to manage multiple priorities in a fast-paced environment
- Understanding of industry metrics such as TVRs, CPMs, reach and frequency, VTR and ROAS
Desirable
- Experience working with DSPs such as StackAdapt
- Knowledge of tools including BARB, Adalyser, TechEdge or similar planning and measurement platforms
- Experience with attribution modelling, incrementality testing or cross-channel measurement
- Understanding of how AV fits within a broader omnichannel marketing strategy
- Experience across digital audio and/or cinema planning and buying
- Previous experience coaching or supporting junior team members
Who This Role Suits
This role would suit an AV professional who enjoys balancing strategy, client relationships and media expertise. You may currently be working as an AV Manager, Media Manager, AV Planner Buyer or AV Consultant and be looking for a flexible freelance opportunity where you can make an immediate impact. You'll be confident leading conversations with clients, comfortable building recommendations and excited about helping shape campaigns across both traditional and digital AV channels. Most importantly, we're looking for someone who brings strong AV expertise, a collaborative approach and a passion for delivering great client outcomes.
Freelance AV Manager Strategy · Leeds, London, Manchester · employer: IDHL Group
IDHL Group is an excellent employer that champions innovation and collaboration, making it a fantastic place for Systems Developers to thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work on cutting-edge projects in a supportive environment. Located in a vibrant area, the company offers a dynamic work culture that values creativity and teamwork, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance AV Manager Strategy · Leeds, London, Manchester ·
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance AV Manager Strategy · Leeds, London, Manchester ·
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to IDHL Group.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer IDHL Group and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance AV Manager Strategy · Leeds, London, Manchester · at IDHL Group.
How to prepare for a job interview at IDHL Group
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at IDHL Group.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for IDHL Group. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at IDHL Group.
