Digital PR Account Director

About The Role

Your role as Digital PR Account Director:

• Leading on at least five clients and requiring minimal day-to-day support from the PR Associate Director.
• Maintains full visibility on all client accounts, monitors these and supports managers.
• Leading on the production of PR audits in order to drive the development of a strategy.
• Delivering a PR strategy for both retainers and projects, working a client brief into documentation.
• Overseeing identification and diversification of ‘measures of success’ that best fit the client brief and align with our proposed PR tactics.
• Oversees client and internal comms – ensures communication is clear, effective and timely.
• Identifying upsell opportunities, considering both additional PR tactics and other service areas from within the business i.e. Content.
• Keeps track of client renewals and break clause dates and is mindful of pushing for best possible team performance in the lead up to these (where feasible).
• Writing client-friendly content, proofing other team members’ work and making recommendations for development.
• Proactively identifies training needs (team and individual) and delivers training to develop others as often as is feasible.
• Run effective 121s with individuals.

What we’d like you to bring to the role:

• An in-depth knowledge of multiple industries/sectors and knowledge of a wealth of different PR tactics.
• A strong understanding of media needs and ability to identify content and stories that journalists will be interested in.
• Extensive knowledge of a wealth of link strategies/tactics and ability to execute these.
• Boast a wealth of media contacts and can point other team members in the right direction if/when required.
• Has an advanced knowledge of Word, Excel and PowerPoint.
• Understanding and effective communication of common SEO metrics e.g. DA, Trust Flow, Traffic etc.
• Experience of using industry SEO tools and applications e.g. Google Analytics.
• Experience of effective line management – multiple individuals.
• Self-motivated, enthusiastic team player with a mature manner and an ability to remain calm and professional at all times.
• Excellent communication and rapport building skills with both team and client.

About Us

We’re IDHL. With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital. Our portfolio of services spans performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we’re our client’s key partner in growth. Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver. Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Cruise.co.uk, tombola, and Hammonds.

But what’s in it for you? Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

• Performance-based bonus schemes.
• 26 days holiday plus bank holidays and a birthday lie-in.
• Two additional days for wellbeing and a volunteering day.
• Additional annual leave purchase scheme or trade leave you don’t use for extra salary.
• Hybrid working (a mix of office and home-based for many of our roles).
• Flexible working scheme.
• Financial support from Salary Finance and Bippit.
• Company pension scheme and health care cash plan.
• Private health care dependent on length of service.
• Clear training and progression programme.
• Free mortgage advice from experts.
• Regular company events and awards.
• Employee perks portal.
• Plus many more, visit our careers page for more details.

Invested in your growth. Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us. We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.