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- Tasks: Drive growth through customer acquisition and brand advocacy in a hands-on marketing role.
- Company: IDGateway is a dynamic SaaS company focused on workplace safety and innovation.
- Benefits: Enjoy a hybrid work model and the chance to grow in a supportive environment.
- Why this job: Make a real impact while developing your marketing skills in an entrepreneurial culture.
- Qualifications: Bachelor's degree in Marketing or related field with 3+ years of experience required.
- Other info: Work remotely within commuting distance of Farnborough; join a rapidly growing tech team.
The predicted salary is between 42000 - 84000 £ per year.
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Description
We are hiring at IDGateway for a Marketing Manager to join our growing team in Farnborough!
IDGateway is looking for a motivated, hands-on Marketing Manager, who will help in driving the growth and success of the company. We’re particularly interested in candidates who are early in their marketing career and eager to take ownership, learn fast, and make a real impact.
Description
We are hiring at IDGateway for a Marketing Manager to join our growing team in Farnborough!
IDGateway is looking for a motivated, hands-on Marketing Manager, who will help in driving the growth and success of the company. We’re particularly interested in candidates who are early in their marketing career and eager to take ownership, learn fast, and make a real impact.
We’re Particularly Interested In
- Candidates who have some experience in B2B SaaS marketing or have worked within a marketing agency.
- More importantly, we\’re looking for someone with passion, curiosity, and a strong drive to grow their marketing skills in a supportive, entrepreneurial environment.
- If this resonates, we want to hear from you!
A Summary About The Role
- The purpose of this role is to grow the business through customer acquisition and the proliferation of brand advocacy.
- Specifically, our mission is to drive up the number of users using our software platforms, increasing subscriber numbers.
- As a boutique technology business, our primary channels for communication are digital. Hence, we are looking for a marketing executive who is eager to work in digital platforms, test AI for customer acquisition, and use innovative marketing methods.
- This is a very hands-on role, which will require the post-holder to deliver the full spectrum of marketing activity. This goes from working with the sales team to driving all operational activity (e.g. budget management, data gathering and reporting, content creation and managing our digital channels day-to-day).
- The role demands a data-driven, highly creative and ambitious person who sets big goals for themselves and others – and takes personal responsibility for the execution of their ideas.
- You will be degree-qualified and will have academic or professional qualifications in a marketing or similar discipline.
- Furthermore, it is likely you will have 3+ years experience in marketing and will, during that time, have repeatedly proven your skills.
What Your Day Will Look Like
Develop and Execute Growth Strategies:
- Collaborate with cross-functional teams to implement comprehensive growth strategies aligned with the company objectives
- Develop and execute strategies to open the funnel and drive quality leads
- Implement tactics to expand our reach and engage the target audience
- Have knowledge of SEO, SEM, social media, and content marketing
Delivery
- Being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns as and when required
- Establishing social media followings and building brand advocacy
- Maintaining and evolving product websites
Digital Marketing
- Usage of marketing automation platforms, HubSpot preferred
- Ability to analyse campaign performance and adjust strategies to maximise ROI
- Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered
- Provide regular reports to leadership with a thorough understanding of performance and areas to improve
Conversion Optimisation
- Ensure a seamless and compelling user experience is delivered through optimisation of various marketing funnel touchpoints
- Collaborate with the design and content teams to provide inputs in creating high-performance landing pages and collateral
About You
- At least a Bachelor’s degree in Marketing or a similar related discipline is essential
- 3+ years Marketing experience
- Ideally, SaaS Software Marketing experience
- Experience with Hubspot, LinkedIn and other martech tools
- Ability to roll up sleeves and make things happen on a limited budget
- Team player
- Great attention to detail and planning skills
- Strong work ethic, organised and focused
- Exceptional communication skillset
- Fluent in English, both written and verbal, is essential
- Legally authorized to work in the UK
- The successful candidates can be based anywhere within commutable distance of our office in Farnborough, working in a hybrid work model!
Finally, here is a little window into our company: IDGateway provides SaaS software solutions which help employers background-check their new employees and keep their workplaces safe from “insider threats”. We operate in a dynamic market whereby the changing security landscape results in changing customer needs – and the need for innovation in our platforms to stay ahead. IDGateway was acquired by Valsoft and now operates under the Edelweiss Software portfolio. By implementing industry best practices, Valsoft delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth within the software business. For further information aboutIDGateway, you can visit our website at www.idgateway.co.uk
We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Marketing Manager employer: IDGateway® Limited
Contact Detail:
IDGateway® Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with IDGateway's products and services. Understanding their SaaS solutions will not only help you in interviews but also demonstrate your genuine interest in the company and its mission.
✨Tip Number 2
Network with current or former employees of IDGateway on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be a great advantage during your application process.
✨Tip Number 3
Showcase your digital marketing skills by creating a personal project or portfolio that highlights your experience with SEO, SEM, and content marketing. This hands-on demonstration of your abilities can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you would approach customer acquisition and brand advocacy for IDGateway. Having specific strategies in mind will show your proactive thinking and readiness to contribute to their growth.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS marketing or agency work. Use keywords from the job description to demonstrate that you meet the specific requirements of the Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your eagerness to learn. Mention specific examples of how you've taken ownership in previous roles and how you can contribute to IDGateway's growth.
Showcase Your Skills: Emphasise your digital marketing skills, particularly in SEO, SEM, and content creation. Provide examples of successful campaigns you've worked on and how they contributed to lead generation or brand advocacy.
Highlight Your Data-Driven Approach: Discuss your experience with analysing campaign performance and adjusting strategies based on data. Mention any tools you've used, like HubSpot, to monitor KPIs and optimise marketing efforts.
How to prepare for a job interview at IDGateway® Limited
✨Show Your Passion for Marketing
IDGateway is looking for someone with a strong drive to grow their marketing skills. Be sure to express your enthusiasm for the field and share examples of how you've pursued your passion, whether through projects, courses, or personal initiatives.
✨Demonstrate Your Digital Savvy
Since the role involves working with digital platforms, highlight your experience with SEO, SEM, and social media marketing. Prepare to discuss specific campaigns you've worked on and the results you achieved, showcasing your ability to adapt to new tools and technologies.
✨Prepare for Data-Driven Discussions
As a data-driven company, IDGateway values candidates who can analyse campaign performance. Be ready to talk about how you've used data to inform your marketing strategies, including any tools like HubSpot that you've utilised to track KPIs and optimise campaigns.
✨Emphasise Team Collaboration
The role requires collaboration with cross-functional teams. Share examples of how you've successfully worked with others in previous roles, particularly in driving marketing initiatives. Highlight your communication skills and ability to work effectively in a team environment.
