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For Companies At a Glance
- Tasks: Lead SEO strategies and enhance digital communication for a global brand.
- Company: Join a leading global brand focused on innovative digital solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make a real impact on digital presence while working with talented teams.
- Qualifications: Experience in SEO and content management from a reputable brand is essential.
- Other info: Ideal for those passionate about digital marketing and analytics.
The predicted salary is between 28800 - 42000 £ per year.
Job Description
The SEO Content Manager will be responsible for driving organic growth across our consumer brands (PCWorld, Macworld, Tech Advisor, TechHive and their international cousins) by optimizing editorial content for search engines. You will collaborate closely with editors, writers, and the broader content team to ensure SEO best practices are integrated into the content creation process, while maintaining editorial quality and relevance. This role is focused on content-driven SEO rather than technical SEO, making it perfect for someone passionate about shaping content strategies and increasing visibility through well-optimized articles, guides, and reviews.
Type of contract: Permanent, full-time position
Location: Ideally London. If you are farther away from London but are willing to occasionally travel to our London office, feel free to apply.
In your position, you will get the opportunity to:
- Develop and implement content-driven SEO strategies to increase organic search traffic for our digital brands.
- Conduct keyword research and identify content opportunities, trends, and gaps to guide the editorial team.
- Collaborate with editors and content creators to ensure SEO best practices are integrated throughout the content production process.
- Provide SEO recommendations for new content development, including optimizing headlines, meta descriptions, and content structure to improve search rankings and CTR.
- Provide SEO recommendations for updating and refreshing existing content to ensure it remains competitive in search rankings and aligned with current SEO trends.
- Conduct regular content audits to identify opportunities for improving content performance and driving organic traffic growth.
- Monitor content performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO platforms.
- Provide actionable insights and recommendations based on performance data to continuously improve organic search traffic and engagement.
- Conduct competitive analysis to identify SEO content strategies used by competitors and adapt them to enhance our own content.
- Work with the affiliate and commerce teams to ensure that SEO-optimized content aligns with revenue generation strategies.
Who are we looking for?
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- 3-5 years of experience in content SEO, ideally within digital publishing or the consumer technology space.
- Fluency in both spoken and written English is a must, additional languages are an advantage.
- Demonstrated success in developing and executing content SEO strategies that drive organic growth.
- Strong experience with SEO tools such as Ahrefs, SEMrush, or Moz, specifically for keyword research and content performance analysis.
- Proven ability to collaborate with editorial teams to produce SEO-friendly content without compromising editorial integrity.
- Experience working with content management systems (CMS), especially WordPress or similar platforms.
- Excellent communication and collaboration skills, with the ability to work across teams and departments.
- Strong analytical skills with the ability to derive insights from data and make data-driven content recommendations.
- A passion for consumer technology and staying informed on the latest industry trends.
- Experience in working with affiliate and commerce teams to optimize content for revenue generation.
- Understanding of the intersection between content SEO and audience development strategies.
- Experience working in a global content environment with multiple digital brands.
Perks & benefits
- A very flexible working model: you can work mostly remotely.
- Benefits in the form of a pension plan, additional days of holidays & other elements.
- A friendly, collaborative team :).
- A position in a highly professional and respected firm, where initiative leading to results are rewarded.
- You will become part of a dynamic, international and trained network with a driven and collaborative culture.
SEO Content Manager employer: IDG (International Data Group)
Contact Detail:
IDG (International Data Group) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Content Manager
✨Tip Number 1
Familiarize yourself with the latest SEO trends and tools. Being well-versed in platforms like Google Search Console and Google Analytics will not only help you understand the role better but also show us that you're proactive and knowledgeable.
✨Tip Number 2
Prepare to discuss your previous experiences with SEO and content management in detail. We want to hear about specific strategies you've implemented, the results achieved, and how you collaborated with teams to enhance digital communication.
✨Tip Number 3
Stay updated on competitor analysis techniques. Being able to present insights on how competitors are performing can set you apart and demonstrate your analytical skills during discussions with us.
✨Tip Number 4
Showcase your ability to create engaging content that aligns with SEO best practices. We value candidates who can not only analyze data but also translate it into compelling content strategies that drive traffic and engagement.
We think you need these skills to ace SEO Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO and content management. Include specific examples of past projects where you conducted website analysis, developed strategies, or improved on-site optimization.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital communication and SEO. Mention how your background aligns with the responsibilities listed in the job description, such as managing Google Search Console and developing monthly reports.
Showcase Your Analytical Skills: Provide examples of how you've used tools like Google Analytics to set SEO goals and measure success. Highlight any experience you have with competitive analysis and backlink profiling.
Prepare for Potential Questions: Think about how you would approach the responsibilities mentioned in the job description. Be ready to discuss your strategies for improving on-site SEO performance and how you engage with teams for project approvals.
How to prepare for a job interview at IDG (International Data Group)
✨Showcase Your SEO Expertise
Be prepared to discuss your previous experience with SEO strategies and tools. Highlight specific projects where you successfully improved website performance, and be ready to explain the methodologies you used.
✨Demonstrate Analytical Skills
Since the role involves in-depth analysis of websites, come equipped with examples of how you've utilized Google Search Console and Google Analytics. Discuss how you set SEO goals based on data and how you measure success.
✨Prepare for Team Collaboration Questions
The job requires managing and engaging with various teams. Think of examples that showcase your ability to work collaboratively, handle inquiries, and educate team members about SEO best practices.
✨Present a Customized SEO Strategy
Consider preparing a brief outline of an SEO strategy tailored to the company's needs. This will demonstrate your proactive approach and understanding of their digital communication goals.
