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For Companies At a Glance
- Tasks: Drive organic growth by optimizing content for search engines across our consumer brands.
- Company: Join IDG, a respected firm in the digital publishing and consumer technology space.
- Benefits: Enjoy flexible remote work, pension plans, extra holidays, and a friendly team atmosphere.
- Why this job: Shape content strategies, collaborate with creative minds, and make a real impact on visibility.
- Qualifications: 3-5 years in content SEO, strong analytical skills, and a passion for consumer tech required.
- Other info: Ideal for those willing to occasionally travel to London; global content environment awaits!
The predicted salary is between 36000 - 60000 £ per year.
The SEO Content Manager will be responsible for driving organic growth across our consumer brands (PCWorld, Macworld, Tech Advisor, TechHive and their international cousins) by optimizing editorial content for search engines. You will collaborate closely with editors, writers, and the broader content team to ensure SEO best practices are integrated into the content creation process, while maintaining editorial quality and relevance. This role is focused on content-driven SEO rather than technical SEO, making it perfect for someone passionate about shaping content strategies and increasing visibility through well-optimized articles, guides, and reviews.
Type of contract: Permanent, full-time position
Location: Ideally London. If you are farther away from London but are willing to occasionally travel to our London office, feel free to apply.
In your position, you will get the opportunity to:
- Develop and implement content-driven SEO strategies to increase organic search traffic for our digital brands.
- Conduct keyword research and identify content opportunities, trends, and gaps to guide the editorial team.
- Collaborate with editors and content creators to ensure SEO best practices are integrated throughout the content production process.
- Provide SEO recommendations for new content development, including optimizing headlines, meta descriptions, and content structure to improve search rankings and CTR.
- Provide SEO recommendations for updating and refreshing existing content to ensure it remains competitive in search rankings and aligned with current SEO trends.
- Conduct regular content audits to identify opportunities for improving content performance and driving organic traffic growth.
- Monitor content performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO platforms.
- Provide actionable insights and recommendations based on performance data to continuously improve organic search traffic and engagement.
- Conduct competitive analysis to identify SEO content strategies used by competitors and adapt them to enhance our own content.
- Work with the affiliate and commerce teams to ensure that SEO-optimized content aligns with revenue generation strategies.
Who are we looking for?
- Bachelor\’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- 3-5 years of experience in content SEO, ideally within digital publishing or the consumer technology space.
- Fluency in both spoken and written English is a must, additional languages are an advantage.
- Demonstrated success in developing and executing content SEO strategies that drive organic growth.
- Strong experience with SEO tools such as Ahrefs, SEMrush, or Moz, specifically for keyword research and content performance analysis.
- Proven ability to collaborate with editorial teams to produce SEO-friendly content without compromising editorial integrity.
- Experience working with content management systems (CMS), especially WordPress or similar platforms.
- Excellent communication and collaboration skills, with the ability to work across teams and departments.
- Strong analytical skills with the ability to derive insights from data and make data-driven content recommendations.
- A passion for consumer technology and staying informed on the latest industry trends.
- Experience in working with affiliate and commerce teams to optimize content for revenue generation.
- Understanding of the intersection between content SEO and audience development strategies.
- Experience working in a global content environment with multiple digital brands.
Perks & benefits
- A very flexible working model: you can work mostly remotely.
- Benefits in the form of a pension plan, additional days of holidays & other elements.
- A friendly, collaborative team :).
- A position in a highly professional and respected firm, where initiative leading to results are rewarded.
- You will become part of a dynamic, international and trained network with a driven and collaborative culture.
IDG (International Data Group) | SEO Content Manager employer: IDG (International Data Group)
Contact Detail:
IDG (International Data Group) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IDG (International Data Group) | SEO Content Manager
✨Tip Number 1
Familiarize yourself with the specific consumer brands we manage, like PCWorld and Macworld. Understanding their audience and content style will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Stay updated on the latest SEO trends and tools, especially those relevant to content-driven strategies. Being able to discuss recent changes in SEO practices or tools like Ahrefs and SEMrush can set you apart.
✨Tip Number 3
Prepare examples of successful SEO content strategies you've implemented in the past. Highlight how these strategies increased organic traffic and engagement, as this aligns perfectly with what we're looking for.
✨Tip Number 4
Showcase your collaborative skills by discussing experiences where you worked closely with editorial teams. Emphasizing your ability to integrate SEO best practices without compromising content quality is crucial.
We think you need these skills to ace IDG (International Data Group) | SEO Content Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of the SEO Content Manager position. Highlight your experience in content-driven SEO and how it aligns with the job requirements.
Tailor Your CV: Customize your CV to emphasize your 3-5 years of experience in content SEO, particularly within digital publishing or consumer technology. Include specific examples of successful content strategies you've implemented.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for consumer technology and your ability to collaborate with editorial teams. Mention any relevant tools you’ve used, like Ahrefs or SEMrush, and how they contributed to your success.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive content decisions. Discuss your experience with Google Analytics and other SEO platforms to demonstrate your analytical capabilities.
How to prepare for a job interview at IDG (International Data Group)
✨Show Your Passion for Content-Driven SEO
Make sure to express your enthusiasm for content-driven SEO during the interview. Share examples of how you've successfully implemented SEO strategies in previous roles, focusing on how you optimized editorial content while maintaining quality.
✨Demonstrate Your Analytical Skills
Be prepared to discuss your experience with SEO tools like Ahrefs, SEMrush, or Moz. Highlight specific instances where you've used these tools to conduct keyword research or analyze content performance, and how those insights led to actionable improvements.
✨Collaborate Effectively
Since this role involves working closely with editors and writers, emphasize your collaboration skills. Share examples of how you've worked with cross-functional teams to integrate SEO best practices into the content creation process without compromising editorial integrity.
✨Stay Updated on Industry Trends
Show that you're passionate about consumer technology by discussing recent trends or changes in the industry. This will demonstrate your commitment to staying informed and your ability to adapt content strategies accordingly.
