At a Glance
- Tasks: Lead the design of AI-driven products that people trust and love.
- Company: Join IDEO London, a leader in innovative design and technology.
- Benefits: Competitive salary, flexible work, and a focus on community well-being.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of AI product design and make a real impact.
- Qualifications: Experience in launching complex digital products with a focus on AI.
The predicted salary is between 90000 - 100000 £ per year.
IDEO London is looking for a Digital Product Director to help shape what it means to design AI-driven products that people actually trust. This is a senior role for someone who thinks of AI as a design material — not a feature set — and who understands that the hardest problems in AI aren't just technical. But you'll also help build something bigger: IDEO's AI product practice in Europe, at a moment when the regulatory landscape — the EU AI Act, CSRD, EHDS — is becoming a genuine creative opportunity for the organisations brave enough to treat it that way.
Business development is a natural part of the role — growing relationships, shaping opportunities, and helping clients understand what it genuinely means to build AI into their products and organisations responsibly. The question has shifted. Companies aren't asking "what can AI do?" They're asking "how do we make AI investment turn into something our customers actually want — and trust?" It takes the ability to sit at the intersection of human need, business ambition, and the emerging rules that will define how AI gets built in Europe. We're not building an ML shop. We're building the practice that helps clients move from aspiration to reality: designing socio-technical systems that are trustworthy by design, not just compliant by accident.
Once here you will:
- Lead digital product engagements from brief through to market, owning quality, pace, and the client relationship throughout.
- Act as the main client point of contact on strategic accounts, building trust beyond the immediate project team.
- Direct multidisciplinary teams with clear thinking and steady hands, keeping work moving without losing rigour or craft.
- Help clients navigate the shift from AI-bolted-on to AI-native — including what it means to design for agentic systems, human-AI collaboration, and the messy reality of non-deterministic interfaces.
- Prototype and pressure-test concepts early. IDEO's edge is that we prototype with live models — revealing the nuance of human and AI interaction rather than theorising about it.
- Contribute to our AIx practice — developing tools, methods, and points of view that sharpen how IDEO and our clients think about designing with AI responsibly and at scale.
- Help us treat the European regulatory environment as a design brief. The EU AI Act isn't a constraint to manage around; it's a creative opportunity to design through.
- Coach and mentor designers and product leads, modelling excellent craft and client communication.
- Scope and frame follow-on work, growing relationships and helping define where IDEO can have the greatest impact.
- Represent IDEO externally through talks, writing, and thought leadership — particularly at the intersection of trustworthy AI and human-centred design.
We're looking for someone with:
- A strong track record of leading and launching complex digital products — senior or director-level, ideally across both in-house and consultancy environments.
- A designer and leader who has shipped products where AI plays a meaningful role — not as decoration, but as something that genuinely changes what the product can do and how people experience it.
- Genuine fluency in how AI is reshaping product design — including agentic systems, LLM-powered capabilities, and human-AI interaction patterns.
- Strong people leadership: you develop talent, manage performance, and create the conditions for good work in fast-moving, cross-functional teams.
- Experience scoping and framing new work, writing proposals, and presenting to senior clients.
- Experience navigating complex stakeholders — you know how to build alignment without losing the point of view that makes the work worth doing.
- A genuine understanding of UX and interaction design fundamentals, with a portfolio that shows breadth across platforms and contexts.
It's a bonus if you:
- Have shipped AI-native products — not AI features layered onto existing ones, but products where AI is structural to the experience.
- Have familiarity with the EU AI Act or the broader European regulatory landscape around AI — and ideally a point of view on what it means for design practice.
- Have experience in health, financial services, consumer technology, retail, or sustainability — the sectors where the London studio is most focused.
- Have helped build an innovation practice or capability within a larger organisation.
- Are fluent in a second European language.
What We Believe:
- AI is a new material. And we believe the best AI products aren't the most technically sophisticated ones; Lead work that genuinely matters — from designing AI-powered products and services to building innovation capabilities at some of the world’s most ambitious organisations, working alongside talented people across disciplines.
- Whether it’s deepening your AI product craft, taking on more senior client relationships, or building your external profile through speaking and writing, we’re here to support your development.
- Community and well-being: Collaboration and community are central to what we do. We foster moments for creativity, connection, and reflection, and respect the need for work-life balance.
- Projects with purpose: We partner with clients to use design as a force for good, solving meaningful problems from inception through to implementation.
Compensation: 90,000-100,000 GBP, depending on experience. Location: This position is based out of our London studio with an in-person-first working model, including at least three days a week working from the studio. IDEO proudly supports flexible work.
Commitment to Diversity: At IDEO, we are committed to the work of advancing diversity, equity, and inclusion within our organisation and in the world. This applies to our candidates, the people we hire, the clients and customers we serve, and the communities we learn from in our research. We recognise that this commitment requires ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability and transparency.
If you identify with our values, are excited about great design, and would like to contribute to our community, we would love to see your CV, a cover letter, and examples of your work.
CV: please highlight experiences related to the ‘We’re looking for someone with’ section above.
Cover letter: please share why you are interested in this role and how it aligns with how you are looking to grow in your career.
Work examples (confidentiality permitting): please include two or three projects that demonstrate your product thinking and AI fluency. For each, tell us the challenge, your role, the approach, and the impact.
We know that many of you are coming from a range of backgrounds — product management, UX design, technology consulting, engineering, or a mix of all of the above. We think of digital product broadly, so include examples of whatever work best represents how you think and what you build.
Holiday Product Manager - Product Development in London employer: IDEO
At IDEO, we pride ourselves on being an exceptional employer that fosters a culture of creativity, collaboration, and continuous growth. Located in the vibrant city of Cambridge, our studio offers a unique opportunity for Senior Visual Interaction Designers to engage with diverse projects while enjoying a supportive work environment that values work-life balance and personal autonomy. With a comprehensive benefits package and a commitment to equitable pay, IDEO empowers its employees to thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Holiday Product Manager - Product Development in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like IDEO!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at IDEO would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at IDEO through your school's career services!
We think you need these skills to ace Holiday Product Manager - Product Development in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Holiday Product Manager - Product Development, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Holiday Product Manager - Product Development position at IDEO. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at IDEO
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.