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- Tasks: Lead and shape content strategy across digital channels for a growing brand.
- Company: Dynamic UK manufacturing business with a strong consumer presence.
- Benefits: Competitive salary, hybrid working, and the chance to influence brand growth.
- Why this job: Be a hands-on leader in a newly created role with real impact.
- Qualifications: 5+ years in content or marketing, with strong campaign planning skills.
- Other info: Join an ambitious team and build something exciting from the ground up.
The predicted salary is between 43000 - 51000 ÂŁ per year.
A growing UK manufacturing business with a strong consumer presence is investing in its next phase of brand and marketing growth. As part of this, we’re looking to appoint a Head of Content to take ownership of content strategy, planning and delivery across all channels with a strong digital-first focus. This is not a passive oversight role. It’s a hands‑on leadership position for someone who enjoys building structure, shaping campaigns and delivering high‑quality, commercially aligned content.
The Opportunity
The business operates across B2C and B2B2C channels, selling direct through ecommerce as well as through retail partners. With continued UK growth and expanding export markets, the brand needs a clear, cohesive and strategically led content approach to support product launches, seasonal campaigns and long‑term brand positioning.
You’ll take ownership of:
- The annual content and campaign calendar
- Digital‑first content across social, ecommerce, email and web
- Brand storytelling and tone of voice
- Campaign planning and launch execution
- Cross‑channel integration with retail and partner activity
This is a role where you’ll be trusted to shape direction but equally expected to roll your sleeves up and deliver.
What You’ll Be Doing
- Planning and organising integrated content campaigns across digital and retail
- Leading content across social channels (organic and paid alignment)
- Supporting ecommerce growth with engaging, conversion‑focused messaging
- Partnering with Product and Sales teams to bring launches to market
- Overseeing creative briefs and asset development
- Writing, editing and refining content where required
- Ensuring brand consistency across all touchpoints
What We’re Looking For
- 5+ years in content, brand or integrated marketing roles
- Experience in B2C or B2B2C environments
- Strong campaign planning and content calendar ownership
- Commercial awareness — understanding how content drives growth
- Digital confidence across social, ecommerce and email
- Comfortable balancing strategy with hands‑on execution
- A natural collaborator who can work cross‑functionally
Industry experience is less important than transferable skills and a modern, commercially minded approach.
Why Apply?
- Newly created role with real scope to shape and influence
- Growing, ambitious business
- Hybrid working
- Competitive salary package
- Opportunity to build something rather than maintain the status quo
If you’re a strategic but hands‑on content leader who enjoys bringing structure, creativity and commercial thinking together we’d love to have a confidential conversation. Apply or message directly for more details.
Head of Content employer: Identify
Contact Detail:
Identify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content work. Whether it’s campaigns you’ve led or content strategies you’ve developed, make sure it’s easily accessible and visually appealing.
✨Tip Number 3
Prepare for interviews by researching the company’s current content strategy. Bring ideas to the table that align with their goals. This shows you’re not just interested in the role but are ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Head of Content
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in content strategy and campaign planning. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements!
Showcase Your Digital Savvy: Since this role has a strong digital-first focus, include examples of your work across social media, ecommerce, and email campaigns. We’re looking for someone who can demonstrate their digital confidence and creativity.
Be Hands-On: We love a proactive approach! In your application, mention specific instances where you’ve rolled up your sleeves to deliver high-quality content. Show us that you’re not just a planner but also a doer.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands!
How to prepare for a job interview at Identify
✨Know Your Content Inside Out
Before the interview, dive deep into the company's existing content. Familiarise yourself with their tone of voice, brand storytelling, and recent campaigns. This will not only show your genuine interest but also allow you to suggest improvements or new ideas during the conversation.
✨Prepare for Hands-On Scenarios
Since this role is all about being hands-on, be ready to discuss specific examples from your past where you've successfully executed content strategies. Think about challenges you faced and how you overcame them, as well as the measurable impact of your work.
✨Showcase Your Collaboration Skills
This position requires working cross-functionally, so come prepared with examples of how you've collaborated with other teams, like Product or Sales. Highlight any successful partnerships that led to impactful campaigns or content delivery.
✨Demonstrate Commercial Awareness
Understand how content drives growth in both B2C and B2B2C environments. Be ready to discuss how your content strategies have contributed to revenue or engagement in previous roles. This will show that you not only think creatively but also strategically.